Sviluppo_Offerta

RCS MediaGroup is the first publishing group in Italy that found a way to confirm its traditional leadership in an innovative way by developing activities on all platforms of communication: from the printed page to the most recent digital, tablet, mobile and television channels.

The evolution in the relationships between consumers and companies has made it possible for RCS Pubblicità to explore new opportunities and modes of communication in recent years. The single means of communication is a thing of the past. Today’s authentic multi-media systems are able to reach final users through channels and modes that are ideally suited to any situation.
RCS Pubblicità is able to offer its customers a chance to strengthen the dialogue with their target thanks to two power brands: Corriere and Gazzetta as well as different systems adopted for specific targets such as Men, Women, Kids, Family and Living Networks for furnishing. The result is an elaborate means of communication for a broad audience in its modern, multi-channelled sense.

In the offer presented by RCS Pubblicità, the brand’s efficiency is developed beyond the physical limitations of the press: InProject is the unit dedicated to integrated communication projects capable of developing ideas ad hoc for customers by taking advantage of all available marketing possibilities. Events, initiatives throughout the area as well as other special initiatives, DEM operations and direct marketing interact with the media mix of communication in order to fully satisfy the specific goals of every single company.
With its widespread presence in Italy and abroad, the commercial network of RCS Pubblicità is specialized both by product sector and specific types of advertising. Moreover, it is supported by intense communication and specialized marketing services which complete its offer.