ViviMilano - rcs pubblicità

Download pdf - Updated 12/03/2012

Media details Format and Technical Specifications Issue Calendar

ViviMilano is the most read publication on the city of Milan. It's included with every Wednesday edition of Corriere della Sera. ViviMilano suggests to his readers how to better enjoy what their city has to offer. It's like a handbook packed full of useful information for getting the most out of the wealth of cultural, sports, and shopping attractions that each week add a different flavor to the city. Plus ViviMilano features exposes on special topical theme

In other words, it's not only an essential consumer and leisure guide, but also a key to understanding the new trends and fashions in an ever more European Milan.

FIRST APPEARED:
1987

EDITOR-IN-CHIEF:
Silvia Vedani

FREQUENCE:
weekly

CIRCULATION:
119,816 copies
ADS 2010

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
Female elite	11	164
Male elite	19	212
Protagonist	13	317
The fighting worker	4	121
THE DOUBLE-ROLE WOMEN	13	122
The bubbly women	5	172
The balanced man	7	134
Self profile
I love anything new	83	118
I'm precise	78	109
I'm very energetic	83	107
I succeed in many of the things I do	81	123
I like taking risks	59	136
Women's clothing styles
Debutantes	12	139
Ladies	9	218
Miss	15	189
Men's clothing styles
Functional	19	165
Double-breasted	17	357
Detatched	10	254
Purchasing styles
Traditional	10	261
Rational	10	272
Food styles
Careful	23	162
Functional	39	130
Balanced	22	146
New driving styles
Reliance and reassurance	6	107
Progressive and concrete	11	106
Progressive and concrete	26	185
Women's cosmetic styles
Restrained	15	163
Sophisticated	16	206
Men's cosmetic styles
Narcissistic	12	126
Detatched	17	215
Personal care styles
Problems and solutions	10	147
Health and fitness	24	139
Financial styles
Dipendent Vip	10	168
Indipendent Vip	12	151
New multimedia styles
Newcomers	24	118
General	9	110
Technophiles	41	219
Leisure time
Carefree	5	111
Hyperactive	28	210
Busy	28	134
Stay-at-home mothers	21	145
Holiday styles
Globetrotters	26	151
5 stars hotel	23	217
Seaview hotel	23	134
Holiday home	9	119
Holiday destination
Italy	80	144
Europe	18	143
Activities to improve/retain welness
Yes	55	132
In the last 3 months have you…
Theatrical percormance (drama or opera)	22	216
Lectures or cultural events	24	209
Museum / Exhibitions	24	180
Bookshop	59	170
Live sport event	21	145
Monuments/Churches	33	159
Cultural festivals	13	312
Any trade fairs	42	169
Eno-gastronomical trade fairs/events	28	174
Other types of trade fairs	32	200
Traditional local events	43	146
Outlets	29	129
Archeological sites	6	200
Summary organizers
Defending Italian products	49	140
Quality of products	53	129
Brand awareness	27	124
Comparison between alternatives	74	140
Orientation to being different	32	123
Sports
At least one	34	107
Jogging	22	169
Exercising at home	13	126
Exercising in the gym	19	137
Yoga	8	266
Massages	9	132
Purchasing: principles and guidelines
If I like something, I just buy it without considering the price	33	115
I am prepared to pay more for products that make life easier	62	124
before making an important purchase I look into all the different options	62	119
before making an important purchase I look into all the different options	89	115
I choose products and brands that promise first-class service	80	126
I collect different types of rubbish (glass, paper, plastic) separately	97	112
I have a high opinion of companies engaged in social issues	88	116
I only buy products of well known brands	40	116
I'm always keen to try the new hi-tech products	45	132
you can totally trust products from well known companies	48	117
I only buy really good quality products for my home and myself	69	128
the products I buy (toiletries, clothes) have to reflect my personality	73	122
I try to be a non-conformist in what I buy or own	34	114
before I buy a product/goods/service i like to visit many points of sale	64	123
I like to shop: for me buying is a real pleasure	42	104
If I see a new product, I am interested in trying it	43	113
I like to buy in small shops/markets	60	110
when possible i buy from outlets/stocks	51	105
I prefer to visit shops in which the staff is knowledgeable	84	126
above all I pay attention to products which are highlighted by the point of sale	46	108
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	36	142
when I'm on holiday, I like to be "treated like a lord "	58	111
I prefer cultural holidays: visiting cities, historic sites, museums, etc.	59	151
I like discovering the beauty of my own country	86	114
I think holidays mean the pleasure of meeting new people	73	124
on holiday I spare no expense	20	103
I like holiday with a group of friends	66	112
I like to visit naturalistic sites	64	115
I like changing resort and seeing new places	78	112
Health: principles and guidelines
I really look after my health	76	111
I have a periodical check up, even though I'm fine and I have no serious ailments	50	125
Attitudes to cosmetics
I look after my appearance, my image	71	126
I like others to look at me	37	120
I use face creams regularly	45	110
I use products to keep my skin young and supple	37	125
I often use natural toiletries	22	119
I only use good quality toiletries	39	139
I'm interested in innovations in cosmetics	27	143
I use product that are not tested on animals	36	130
Clothing: principles and guidelines
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	27	266
I spend a lot of money on clothes	29	162
I often wear a valuable watch	29	196
when I go out, I want to look elegant	67	170
every season I buy some new clothes	78	139
I keep my clothes very carefully	85	110
I like my clothes to smell fresh	92	104
I dress in a very personal way	62	105
I consider accessories very important (shoes, socks, belts, ties, scarves)	44	116
I often wear costume jewellery (rings, bracelets, necklaces)	20	102
I often wear valuable rings, bracelets, necklaces	15	126
I buy my clothes only in highclass boutiques	21	277
I only buy products of well known brands	15	109
Household management: principles and guidelines
Only during weekends I clean my home	13	121
I often have friends and relatives round	27	131
my home is lively and colourful	33	120
Expenses, savings and investments: principles and guidelines
I carefully check bank statements	68	106
I feel fairly knowledgeable in the financial field	35	117
I look for profitable ways to invest my money	33	116
I like spending	42	106
I follow the Stock Exchange prices	11	145
I look with interest at advertising for financial services	18	270
I only buy products of well known brands	68	112
before making any big outlay, I think about it for a while	93	115
I prefer enjoying my money (spending it) rather than saving it	31	114
if I had to invest in something, I'd consider performance more than safety	19	108
Do you own a credit card?
Yes	48	209
How much do you usually spend for clothes?
A lot	18	364
Do you own any cats?
Yes	15	115
Attention to advertising in magazines
Yes	10	169
Attention to advertising
Often	42	177

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS B/W COLOR

VI01 1/4 Column mm. 35 x 70,5	VI15 1/4 Column x 2 mm. 74 x 70,5	VI12 1/4 Column x 3 mm. 113 x 70,5	VI02 1/2 column mm. 35 x 144	VI03 1/2 column x 2 mm. 74 x 144	VI04 1/2 column x 3 mm. 113 x 144
VI26 2 Columns mm. 74 x 29	VI08 3 Columns mm. 113 x 291	VI13 Strip at the bottom of the page mm. 191 x 70,5	VI24 Half page mm. 191 x 144	VI35 Full page mm. 191 x 291

Special position E SOLO IN PAGINA

VI13 Strip at the bottom of the page mm. 191 x 70,5 Sezioni: Shopping, In Forma, Ristoranti, Locali, Spettacoli	VI26 2 Columns mm. 74 x 291	VI12 Caminetto mm. 113 x 70,5 Sezioni: A Tavola (Allan Bay) Cinema	VI35 2a copertina mm. 191 x 291 c/v Shopping c/v Ristoranti c/v Cinema c/v Agenda 3a copertina	VI09 Strip at the bottom of the page mm. 191 x 46 Sezione Coupon	VI24 Half page mm. 191 x 144 Sezione Ristoranti
VI37 Doppia in continua mm. 404 x 291		VI35 Last page mm. 191 x 291	VI06* Fascetta mm. 8 x 260 Sezione: A tavola (Allan Bay)	VI07* 1 Col x 0.17 manchette mm. 35 x 49 Pagina Cinema	VI11* 3 Col x 0.10 tassello mm. 113 x 28 Anteprime cinema
*Attenzione: verificare disponibilità

Technical Specifications

Printing	Roto-offset
Layout	5 columns

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/2584.6182).

Booking deadline

4 weeks before publication date.

NUMBER	ISSUE (Wednesday)	MATERIAL DUE (1 Wed. before issue)	BOOK DEAD LINE (2 Wed. before issue)
1	11/01/12	04/01/12	28/12/11
2	18/01/12	11/01/12	04/01/12
3	25/01/12	18/01/12	11/01/12
4	01/02/12	25/01/12	18/01/12
5	08/02/12	01/02/12	25/01/12
6	15/02/12	08/02/12	01/02/12
7	22/02/12	15/02/12	08/02/12
8	29/02/12	22/02/12	15/02/12
9	07/03/12	29/02/12	22/02/12
10	14/03/12	07/03/12	29/02/12
11	21/03/12	14/03/12	07/03/12
12	28/03/12	21/03/12	14/03/12
13	04/04/12	28/03/12	21/03/12
14	11/04/12	04/04/12	28/03/12
15	18/04/12	11/04/12	04/04/12
16	25/04/12	18/04/12	11/04/12
17	03/05/12*	25/04/12	18/04/12
18	09/05/12	02/05/12	25/04/12
19	16/05/12	09/05/12	02/05/12
20	23/05/12	16/05/12	09/05/12
21	30/05/12	23/05/12	16/05/12
22	06/06/12	30/05/12	23/05/12
23	13/06/12	06/06/12	30/05/12
24	20/06/12	13/06/12	06/06/12
25	27/06/12	20/06/12	13/06/12
26	04/07/12	27/06/12	20/06/12
27	11/07/12	04/07/12	27/06/12
28	18/07/12	11/07/12	04/07/12
29	05/09/12	29/08/12	22/08/12
30	12/09/12	05/09/12	29/08/12
31	19/09/12	12/09/12	05/09/12
32	26/09/12	19/09/12	12/09/12
33	03/10/12	26/09/12	19/09/12
34	10/10/12	03/10/12	26/09/12
35	17/10/12	10/10/12	03/10/12
36	24/10/12	17/10/12	10/10/12
37	31/10/12	24/10/12	17/10/12
38	07/11/12	31/10/12	24/10/12
39	14/11/12	07/11/12	31/10/12
40	21/11/12	14/11/12	07/11/12
41	28/11/12	21/11/12	14/11/12
42	05/12/12	28/11/12	21/11/12
43	12/12/12	05/12/12	28/11/12
44	19/12/12	12/12/12	05/12/12
* Thursday