L'Unione Sarda - rcs pubblicità

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Media details Format and Technical Specifications

L'Unione Sarda, Sardinia's first daily newspaper, was founded in 1889 on the initiative of a Liberal political group.

In the post-War years it consolidated its ties with the territory through its coverage of local news items relating to the major judicial stories of the 50's and 60's.

In the 80's and 90's the paper introduced new electronic technologies for production and printing, and constructed a cutting-edge printing centre.

The l'Unione Sarda printing centre is still used to print copies of some of the biggest dailies for distribution in Sardinia: Corriere della Sera, La Gazzetta dello Sport, La Stampa, Il Giornale, Il sole 24 Ore, Il Messaggero, Il Corriere dello Sport.

A new publishing strategy was outlined in 2000 with the aim of strengthening the paper's presence across Sardinia with 4 editions: Cagliari, Province of Cagliari, Oristano, Nuoro/Sassari.

As well as in-depth coverage of local news, also introduced were:
- Pages of useful information on free time and for those travelling
- Pages with information on flight schedules, train, bus and ferry timetables
- Different inserts for every day of the week focusing on: sport, business and jobs, entertainment/fashion/gossip, weekend, reading.

L'Unione Sarda was the first Italian daily newspaper to go online: www.unionesarda.it.

The paper is available online as soon as the edition is closed and before the print version becomes available.

FIRST APPEARED:
1889

FREQUENCE:
daily

CIRCULATION:
64,000 copies
Ads media mobile
jan-dec. 2010

READERSHIP:
461,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	461	100	100
Gender
Male	262	56.7	118
Female	200	43.3	83
Buying Manager
Yes	203	44	92
No	258	56	107
Age
14/17	10	2.2	50
18/24	40	8.6	103
25/34	78	16.8	119
35/44	103	22.3	121
45/54	71	15.4	90
55/64	67	14.6	101
Over 64	93	20.1	87
Education
Graduates	45	9.7	91
High School Certificates	153	33.2	100
School Leaving Certificates	188	40.7	111
Primary School	60	13.1	80
No one	15	3.3	98
Socio-Economic Class
High Class	22	4.7	207
Middle-High Class	82	17.7	156
Middle	289	62.5	92
Middlelow class	53	11.5	73
Low class	17	3.6	140
Profession
Manager/Upper Management/Entrepreneur freelance Professional	22	4.8	87
Employee	60	12.9	99
Shopkeepers / artisans	22	4.8	105
Agents / self-emplyed	3	0.7	45
Farmers	2	0.4	69
Teachers / Journalists	10	2.2	92
Workmen / agricultural workers	103	22.2	158
Housewives (Cat. 1)	0	0.1	12
Housewives (Cat. 2.6)	7	1.4	78
Housewives (Cat. 3.5)	6	1.4	87
Housewives (Cat. 7)	21	4.6	118
Housewives (Other Cat.)	32	6.9	88
Students	32	6.9	72
Pensioners	84	18.3	77
Others	57	12.4	135
Salary (Euros)
Up to 400	2	0.5	82
400 to 650	11	2.4	124
651 to 900	21	4.5	85
901 to 1150	64	13.9	175
1151 to 1400	71	15.3	127
1401 to 1650	35	7.6	83
1651 to 1900	57	12.4	143
1901 to 2150	37	7.9	98
2151 to 2400	33	7.2	80
2401 to 2650	40	8.7	92
2651 to 3250	37	8.1	77
3251 to 3850	37	8	95
3851 to 5000	12	2.6	45
Over 5000	3	0.7	24

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
The double-role women	6	106
The female elite	4	161
The protagonists	2	134
THE "WORK AND RECREATION" MEN	18	166
The corious and sober ladies	6	139
THE MANLY MEN	19	142
The balanced man	8	184
Self profile
I'm precise	91	110
I'm very energetic	84	102
I prefer work alone than work in team	40	111
I'm good at supervising other people	50	107
Women's clothing styles
Debutantes	7	114
Practical	7	103
Miss	2	153
Men's clothing styles
0-24	8	121
Trendy	8	117
Double-breasted	5	179
Purchasing styles
Traditional	4	118
Showy	2	140
Rational	5	169
Food styles
Functional	8	122
Substantial	27	116
Balanced	5	131
New driving styles
Progressive and concrete	14	135
Women's cosmetic styles
Restrained	5	107
Sophisticated	6	134
Well-preserved	7	123
Men's cosmetic styles
Imitators	29	158
Narcissistic	10	122
Personal care styles
Sport and fitness	19	107
Financial styles
Careful money managers	14	134
Dipendent Vip	11	132
Indipendet Vip	2	215
New multimedia styles
General	3	120
Technophiles	4	103
Fan	24	105
Informed	2	144
Supporters	25	139
Audiophiles	4	103
Leisure time
Carefree	8	158
Hyperactive	5	105
Busy	11	118
Stay-at-home mothers	7	136
Holiday styles
Globetrotters	7	119
5 stars hotel	5	110
Seaview hotel	8	178
Holiday home	5	148
Holiday destination
Italy	26	118
Europe	7	122
Activities to improve/retain welness
Yes	32	116
In the last 3 months have you…
Theatrical percormance (drama or opera)	7	138
Lectures or cultural events	13	124
Museum / Exhibitions	13	148
Bookshop	33	126
Sport live events	14	114
Monuments/Churches	27	147
Cultural festivals	8	163
Any trade fairs	27	124
Eno-gastronomical trade fairs/events	14	115
Other types of trade fairs	18	119
Traditional local events	29	120
Outlets	24	116
Archeological sites	8	126
Political events	3	151
Summary organizers
Defending Italian products	35	109
Quality of products	31	110
Brand awareness	22	136
Comparison between alternatives	61	122
Impulse buying	15	111
Appeal of novelty	45	117
Appeal of form/appearance	53	106
Sports
Jogging	11	105
Yoga	0	215
Massages	0	106
Purchasing: principles and guidelines
If I like something, I just buy it without considering the price	27	118
I am prepared to pay more for products that make life easier	50	104
before making an important purchase I look into all the different options	52	107
I compare the prices between similar product	85	105
I collect different types of rubbish (glass, paper, plastic) separately	84	107
I choose products and brands that promise first-class service	69	117
I collect different types of rubbish (glass, paper, plastic) separately	96	102
i choose products/brands that respect the environment/human rights	58	110
I like changing brands	59	103
I often buy, on impulse, products I hadn't thought of	33	118
I buy products that I know very well	61	108
I only buy products of well known brands	38	124
if I see a new product in a shop/supermarket, I often buy it	37	114
you can totally trust products from well known companies	49	123
I only buy really good quality products for my home and myself	42	106
I often buy a product because of its nice packaging	31	105
when i choose a product i take aesthetic attributes into account	48	119
before I buy a product/goods/service i like to visit many points of sale	74	116
before I am convinced about buying I need to see and touch the products	88	105
If I see a new product, I am interested in trying it	47	106
I prefer to visit shops in which the staff is knowledgeable	70	108
above all I pay attention to products which are highlighted by the point of sale	63	102
Holidays: principles and guidelines
during my travels, on holiday, I'm prepared to put up with some discomfort	43	108
I like camping	37	110
I prefer holidays on the move rather than in one place	54	121
I prefer cultural holidays: visiting cities, historic sites, museums, etc.	73	116
I like discovering the beauty of my own country	80	109
I like adventurous holiday	29	101
I think holidays mean the pleasure of meeting new people	73	114
I like to visit naturalistic sites	73	109
Health: principles and guidelines
I really look after my health	64	105
If I have a trouble, I wait to cure without doctors or medical care	49	104
I prefer to treat illness with herbs	9	104
I have a periodical check up, even though I'm fine and I have no serious ailments	34	107
Attitudes to cosmetics
I do a lot to keep in shape	25	112
I look after my appearance, my image	52	104
I like others to look at me	31	113
I like to be tanned, in winter too	2	215
Clothing: principles and guidelines
I usually wear jeans	74	107
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	5	109
I spend a lot of money on clothes	21	120
I try to dress me in useful clothes	89	108
I often wear a valuable watch	18	107
when I go out, I want to look elegant	32	118
every season I buy some new clothes	71	103
I consider accessories very important (shoes, socks, belts, ties, scarves)	41	106
Expenses, savings and investments: principles and guidelines
IN THE HOUSE WE HOLD THE ACCOUNTS OF ALL THE EXPENSES	69	104
I do all I can to earn more	50	117
I like spending	30	126
I look for profitable ways to invest my money	20	122
I follow the Stock Exchange prices	3	124
I look with interest at advertising for financial services	8	148
I consider me a good administrator of my money	75	104
before making any big outlay, I think about it for a while	86	101
Do you own a credit card?
Yes	13	141
Attention to advertising in magazines
Often	2	138
Attitude to advertising
I like, it amuses me	30	103
It helps me orientate in the purchasing pricess	39	121
Attention to advertising
High	26	138
Medium high	28	106

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

TOP FORMAT

FORMATI MINORI

Technical Specifications

Input material characteristic

File type

PDF 1.3 generated only by Acrobat version 4.0 or subsequent. Texts must be composited (no separation); each file must contain only one page and should not be password protected.

Image resolution

Gray and colour scale: 150 DPI (high quality JPEG compression)
Outlined images: 1270 DPI (compression CCITT, group 4)

Colour method

CMYK (any other method must be converted)
Coding: ASCII

Vectorial element and text

if color, use CMYK space; if B/W, use GRAYSCALE; as for compression: select Acrobat Distiller “compress text and line-art” option and 1270 dpi resolution in general options THE FOLLOWING SHOULD BE CONSIDERED: during rotary press image processing, the “dot gain” is 25%

Font

only “Type 1” fonts should be used and the font must be embedded into the PDF, any other font different from “Type 1” must be vectorialized (with contour trace)

For all non ADOBE program users

For a correct creation of the PDF, all non Adobe program users are advised to input the original document into XPRESS and execute the PDF

Advertising format

Each ads should have a white margin of about 0,5 mm. on the right and on the bottom side

Support materials

CD-ROM

Supplementary information

Each digital document must be provided with a quality print of the last saving performed.

N.B. the printed documents will be considered as reference and evidence material, which has master value if the digital document does not correspond to the printed one.

Digital material sending criteria

An Internet trasmission is requested for both the finished file to be published and the attached required information: use the WEB Service Site INPAGINA (http://inpagina.rcs.it/).
This web-site offers to all authorized users the following features:

Acrobat Distiller profiles to create PDF files according to the above described requests
User manuals for a correct use of Acrobat Distiller together with the most used professional graphic application programs

Digital materials delivery time

The material should be provided according to its characteristics:

W/B: 3 working days before the publishing date
COLOUR: 3 working days before the publishing date
DOUBLE PAGE (WITH NO INTERRUPTION): 10 working days before the publishing date.

Before booking always verify space availability with Esecutivo Quotidiani.

RCS MediaGroup S.p.A. - Divisione Pubblicità | Sede Legale: via Angelo Rizzoli, 8 - 20132 Milano
Capitale sociale: Euro 762.019.050 | Codice Fiscale, Partita I.V.A. e Iscrizione al Registro delle Imprese di Milano n.12086540155
R.E.A. di Milano: 1524326

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U814 Ultima Page mm 305 x 426	UF01 Page 1 Finestrelle mm 85 x 94	U603 Page 2 Piedino mm 228 x 104	U803 Page 3 Strip at the bottom of the page mm 305 x 104	U407 Page 5 Torre mm 151 x 211	U508 Junior page mm 190 x 283
U814 Page mm 305 x 426	U807 Half page mm 305 x 211	U21P Double Halp Page mm 655 x 426		U803 Strip at the bottom of the page mm 305 x 104	U804 Piedone mm 305 x 150
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UX05 Stringa interna mm 151 x 5

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U503 15MD su 5 col. mm 190 x 68	U402 8MD su 4 col. mm 151 x 68	U502 10MD su 5 col. mm 190 x 68	U104 4MD su 1 col. mm 35 x 140	U103 3MD su 1 col. mm 35 x 104	U203 6MD su 2 col. mm 74 x 104
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