CorrierEconomia - rcs pubblicità

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Media details Format and Technical Specifications Issue Calendar

CorrierEconomia is the economic voice of Corriere della Sera, an instrument for in-depth information on the world of economics, finance, business and work.

An important and highly authoritative publication, every Monday CorrierEconomia tackles the entire world of business, ranging from socio-economic aspects to technological evolution, from mature market analysis to analysis of emerging markets. It is not only concerned with macroeconomics, but also serves as a handbook for the most concrete and practical needs of the reader, with information and answers on topics such as savings, tax, finance and investment.

CorrierEconomia is structured in four sections:
- The first section is dedicated to information on the world of Italian economics as a whole, with surveys, contributions by well-known personalities, focuses on companies, and on the economics of the media, not forgetting, of course, an important glance at the European economic panorama.
- The second section "Assets and Finance" is a sort of reader's guide. It will cover topics ranging from the movement of the stock exchange to Italian and overseas markets, from managing savings to investment and strategies for portfolio diversification, including topics such as real estate, art - a new and important area of investment - and finally health and welfare insurance and tax; everything that can help the reader to understand "how to save, invest, and protect your rights".
- The third section, representing a completely new development, is "Professions & Future" and deals with topics concerning the world of professionals, innovations and ideas, with particular emphasis on the world of professional development at high postgraduate level (MBA, Masters, Specialisation courses).
- In the fourth section - also new - called "Technology & Passions", the newspaper will seek to offer readers useful advice and important information on consumer and lifestyle novelties. It will provide panoramas on the worlds of technology and multimedia, "try it yourself" pages and lifestyle sections with all the latest trends from the world of design and fashion as well as the more offbeat.

"The plus points"
- An ever more precise identity for the newspaper.
- Well-known and prestigious writers.
- Integration with the Corriere della Sera and the creation of an "Economy System".

Although undoubtedly a newspaper with its own precise identity, its own weight and prominence, CorrierEconomia will see a more noticeable and marked integration with Corriere della Sera. This integration will be expressed not only in the Monday economic supplement, with contributions from the well-known journalist names of Corriere della Sera, but will take a more concrete form in frequent references to and news about CorrierEconomia in the mother newspaper, underlining the fact that it has behind it a coherence and a true Corriere della Sera Economy System.

FIRST APPEARED:
2000

EDITOR-IN-CHIEF:
Massimo Fracaro

FREQUENCE:
weekly

CIRCULATION:
490,000 copies
ADS 2010
(diff. Corriere della Sera)

Reader profile

	% di comp	I.C.
Gender
Male	75	156
Female	25	48
Age
14/17 years	0	0
18/24 years	4	47
25/34 years	12	85
35/44 years	14	77
45/54 years	16	97
55/64 years	21	150
over 64 years	32	137
Geographical Areas
North-West	48	181
North East	17	90
Centre	20	102
South and Islands	14	42
Socio-Economic Class
High class	10	417
Middle-high class	40	286
Middle class	39	70
Media tendente alla media inferiore	5	28
Middle low class	7	80
Low class	1	14
Education
Primary School	5	23
School Leaving Certificates	14	37
High School Certificates	48	165
Graduates	33	328
Profession
Entrepreneur / Freelance Professional	9	318
Shopkeetpers/artisans	10	126
Manager	15	471
Employee/Teachers	12	85
Workmen	7	42
Housewives	3	22
Students	1	17
Pensioners	35	163
Not employed	7	69

Source: Sinottica 2011.2
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

TOP CLASS

Special position

SOLO IN PAGINA

STANDARD FORMATS

OTHER FORMATS (SOLO ACCORPATI)

Technical Specifications

Input material characteristic

File type

PDF 1.3 generated only by Acrobat version 4.0 or subsequent. Texts must be composited (no separation); each file must contain only one page and should not be password protected.

Image resolution

Gray and colour scale: 150 DPI (high quality JPEG compression)
Outlined images: 1270 DPI (compression CCITT, group 4)

Colour method

CMYK (any other method must be converted)
Coding: ASCII

Vectorial element and text

if color, use CMYK space; if B/W, use GRAYSCALE; as for compression: select Acrobat Distiller “compress text and line-art” option and 1270 dpi resolution in general options THE FOLLOWING SHOULD BE CONSIDERED: during rotary press image processing, the “dot gain” is 25%

Font

only “Type 1” fonts should be used and the font must be embedded into the PDF, any other font different from “Type 1” must be vectorialized (with contour trace)

For all non ADOBE program users

For a correct creation of the PDF, all non Adobe program users are advised to input the original document into XPRESS and execute the PDF

Advertising format

Each ads should have a white margin of about 0,5 mm. on the right and on the bottom side

Support materials

CD-ROM

Supplementary information

Each digital document must be provided with a quality print of the last saving performed.

N.B. the printed documents will be considered as reference and evidence material, which has master value if the digital document does not correspond to the printed one.

Digital material sending criteria

An Internet trasmission is requested for both the finished file to be published and the attached required information: use the WEB Service Site INPAGINA (http://inpagina.rcs.it/).
This web-site offers to all authorized users the following features:

Acrobat Distiller profiles to create PDF files according to the above described requests
User manuals for a correct use of Acrobat Distiller together with the most used professional graphic application programs

Digital materials delivery time

The material should be provided according to its characteristics:

W/B: 3 working days before the publishing date
COLOUR: 3 working days before the publishing date
DOUBLE PAGE (WITH NO INTERRUPTION): 10 working days before the publishing date.

Before booking always verify space availability with Esecutivo Quotidiani.

Last PG Full page mm 276x404	Page 1 0704 Strip at the bottom of the page mm 276x98	Page 1 0204 Window mm 76x98	Page 1 0404 mm 156x98	Page 3 0510 Junior page mm 196x251	Page 3 0704 Strip at the bottom of the page mm 276x98
Page 4 PG Full page mm 276x404	Page 9 PG Full page mm 276x404

PGMO Half page mm 276x200	0510 Junior page mm 196x251	0316 Column B3 mm 116x404	0704 Strip at the bottom of the page mm 276x98	0308 Torre centrale mm 116x200	0216 Column B2 mm 76x404
0408 Maxi quadrotto mm 156x200	PG Full page mm 276x404	PGD Double Halp Page o centrale mm 580x404

0101 mm 36x21 (1x1) B/W 0202 mm 76x47 (2x2) B/W	0203 mm 76x72,5 (2x3) B/W	0204 mm 76x98 (2x4) B/W	0206 mm 76x149 (2x6) B/W	0208 mm 76x200 (2x8) B/W	0404 mm 156x98 (4x4) B/W
0504 mm 196x98 (5x4) B/W	0405 mm 156x123,5 (4x5) B/W

NUMBER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1	09/01/12	30/12/11	06/01/12
2	16/01/12	06/01/12	13/01/12
3	23/01/12	13/01/12	20/01/12
4	30/01/12	20/01/12	27/01/12
5	06/02/12	27/01/12	03/02/12
6	13/02/12	03/02/12	10/02/12
7	20/02/12	10/02/12	17/02/12
8	27/02/12	17/02/12	24/02/12
9	05/03/12	24/02/12	02/03/12
10	12/03/12	02/03/12	09/03/12
11	19/03/12	09/03/12	16/03/12
12	26/03/12	16/03/12	23/03/12
13	02/04/12	23/03/12	30/03/12
14	16/04/12	06/04/12	13/04/12
15	23/04/12	13/04/12	20/04/12
16	30/04/12	20/04/12	27/04/12
17	07/05/12	27/04/12	04/05/12
18	14/05/12	04/05/12	11/05/12
19	21/05/12	11/05/12	18/05/12
20	28/05/12	18/05/12	25/05/12
21	04/06/12	25/05/12	01/06/12
22	11/06/12	01/06/12	08/06/12
23	18/06/12	08/06/12	15/06/12
24	25/06/12	15/06/12	22/06/12
25	02/07/12	22/06/12	29/06/12
26	09/07/12	29/06/12	06/07/12
27	16/07/12	06/07/12	13/07/12
28	03/09/12	24/08/12	31/08/12
29	10/09/12	31/08/12	07/09/12
30	17/09/12	07/09/12	14/09/12
31	24/09/12	14/09/12	21/09/12
32	01/10/12	21/09/12	28/09/12
33	08/10/12	28/09/12	05/10/12
34	15/10/12	05/10/12	12/10/12
35	22/10/12	12/10/12	19/10/12
36	29/10/12	19/10/12	26/10/12
37	05/11/12	26/10/12	02/11/12
38	12/11/12	02/11/12	09/11/12
39	19/11/12	09/11/12	16/11/12
40	26/11/12	16/11/12	23/11/12
41	03/12/12	23/11/12	30/11/12
42	10/12/12	30/11/12	07/12/12
43	17/12/12	07/12/12	14/12/12