Corriere Roma is the roman soul of the most widespread national information newspaper.
It supplies news, local current affairs and useful information to complete the daily overview given by Corriere della Sera. It reachers about 338,000 readers living in the capital.
It is composed of 16 pages distinguished by high impact advertising positioning and by a wide range of layouts, aiming at satisfying the communication needs of a particularly active, productive and commercial environment, which is constantly looking for strong and authoritative brands of media.
FIRST APPEARED:
2000
EDITOR-IN-CHIEF:
Ferruccio de Bortoli
FREQUENCE:
daily
CIRCULATION:
50,663 copies
Ads 2010
READERSHIP:
338,000 readers (adults)
Audipress 2011.3
| .000 | %Com | Idx | |
| Total | 338 | 100 | 100 |
| Gender | |||
| Male | 181 | 53.4 | 112 |
| Female | 157 | 46.6 | 89 |
| Buying Manager | |||
| Yes | 157 | 46.6 | 99 |
| No | 181 | 53.4 | 101 |
| Age | |||
| 14/17 | 7 | 2.1 | 52 |
| 18/24 | 25 | 7.3 | 88 |
| 25/34 | 43 | 12.8 | 89 |
| 35/44 | 72 | 21.2 | 112 |
| 45/54 | 72 | 21.4 | 124 |
| 55/64 | 59 | 17.3 | 121 |
| Over 64 | 60 | 17.8 | 78 |
| Education | |||
| Graduates | 104 | 30.6 | 222 |
| High School Certificates | 164 | 48.5 | 125 |
| School Leaving Certificates | 64 | 18.8 | 57 |
| Primary School | 7 | 2.1 | 18 |
| No one | 0 | 0 | 0 |
| Socio-Economic Class | |||
| High Class | 51 | 15.2 | 291 |
| Middle-High Class | 115 | 34.1 | 184 |
| Middle | 164 | 48.4 | 76 |
| Middlelow class | 8 | 2.3 | 19 |
| Low class | 0 | 0.1 | 11 |
| Profession | |||
| Manager/Upper Management/Entrepreneur freelance Professional | 53 | 15.7 | 230 |
| Employee | 74 | 22 | 129 |
| Shopkeepers / artisans | 11 | 3.2 | 88 |
| Agents / self-emplyed | 8 | 2.4 | 133 |
| Farmers | 0 | 0 | 0 |
| Teachers / Journalists | 17 | 5.1 | 223 |
| Workmen / agricultural workers | 23 | 6.9 | 63 |
| Housewives (Cat. 1) | 7 | 2.2 | 231 |
| Housewives (Cat. 2.6) | 6 | 1.6 | 62 |
| Housewives (Cat. 3.5) | 4 | 1.1 | 77 |
| Housewives (Cat. 7) | 4 | 1.3 | 36 |
| Housewives (Other Cat.) | 13 | 3.9 | 45 |
| Students | 31 | 9.1 | 85 |
| Pensioners | 64 | 19 | 93 |
| Others | 22 | 6.5 | 74 |
| Salary (Euros) | |||
| Up to 400 | 1 | 0.4 | 38 |
| 400 to 650 | 0 | 0.1 | 7 |
| 651 to 900 | 0 | 0.1 | 5 |
| 901 to 1150 | 10 | 2.9 | 60 |
| 1151 to 1400 | 29 | 8.6 | 83 |
| 1401 to 1650 | 22 | 6.5 | 55 |
| 1651 to 1900 | 24 | 7.1 | 84 |
| 1901 to 2150 | 28 | 8.2 | 78 |
| 2151 to 2400 | 34 | 10.2 | 115 |
| 2401 to 2650 | 30 | 8.9 | 95 |
| 2651 to 3250 | 25 | 7.2 | 82 |
| 3251 to 3850 | 72 | 21.4 | 162 |
| 3851 to 5000 | 35 | 10.2 | 159 |
| Over 5000 | 28 | 8.3 | 231 |
| % di comp. | I.C. | |
| New Sinottica lifestyles | ||
| THE PRE-ELITE | 3 | 136 |
| The female elite | 15 | 260 |
| The male elite | 22 | 267 |
| The protagonists | 5 | 223 |
| The fighting worker | 8 | 178 |
| THE MANLY MEN | 9 | 116 |
| The balanced man | 9 | 151 |
| Women's clothing styles | ||
| Ladies | 10 | 269 |
| Miss | 11 | 115 |
| Men's clothing styles | ||
| Functional | 23 | 185 |
| Double-breasted | 20 | 436 |
| Purchasing styles | ||
| Showy | 5 | 136 |
| Food styles | ||
| Careful | 20 | 114 |
| Functional | 38 | 152 |
| Youthful | 12 | 117 |
| New driving styles | ||
| Disillusion and convenience | 12 | 263 |
| Profession and satisfaction | 15 | 291 |
| Reliance and reassurance | 8 | 104 |
| Women's cosmetic styles | ||
| Sophisticated | 15 | 164 |
| Men's cosmetic styles | ||
| Dishevelled | 12 | 120 |
| Narcissistic | 14 | 160 |
| Detatched | 23 | 246 |
| Personal care styles | ||
| Sport and fitness | 39 | 145 |
| Problems and solutions | 15 | 162 |
| Financial styles | ||
| Detatched money managers | 37 | 128 |
| Dipendent vip | 18 | 164 |
| Indipendent vip | 11 | 383 |
| New multimedia styles | ||
| New comer | 27 | 169 |
| Technophiles | 22 | 213 |
| Audiophiles | 7 | 128 |
| Leisure time | ||
| Carefree | 11 | 158 |
| Hyperactive | 26 | 290 |
| Busy | 28 | 157 |
| Holiday styles | ||
| Globetrotters | 25 | 223 |
| 5 stars hotel | 23 | 282 |
| Holiday destination | ||
| Italy | 50 | 107 |
| Europe | 17 | 160 |
| Outside Europe | 5 | 176 |
| Activities to improve/retain welness | ||
| Yes | 53 | 132 |
| In the last 3 months have you… | ||
| Spettacoli teatrali (prosa o lirica) | 13 | 121 |
| Conferenze o manifestazioni culturali | 24 | 215 |
| Musei/mostre | 22 | 175 |
| Libreria | 63 | 171 |
| Sport live events | 21 | 129 |
| Monumenti/chiese | 31 | 164 |
| Festival culturali | 13 | 228 |
| Totale fiere | 33 | 134 |
| Manif.fieris./fiere settore eno-gastronomiche | 21 | 118 |
| Manifestazioni fieristiche/fiere di altri settori | 22 | 169 |
| Sagre/Manifestazioni tradizionali locali | 33 | 117 |
| Outlets | 44 | 125 |
| Siti archeologici | 13 | 305 |
| Zoo/orti botanici | 5 | 160 |
| Manifestazioni politiche | 13 | 203 |
| Summary organizers | ||
| Defending Italian products | 55 | 124 |
| Brand awareness | 33 | 108 |
| Comparison between alternatives | 74 | 126 |
| Impulse buying | 14 | 109 |
| Appeal of novelty | 40 | 111 |
| Orientation to being different | 39 | 131 |
| Sports | ||
| at least one | 41 | 144 |
| jogging | 22 | 183 |
| exercising at home | 19 | 211 |
| exercising in the gym | 18 | 126 |
| massage | 7 | 211 |
| Purchasing: principles and guidelines | ||
| If I like something, I just buy it without considering the price | 41 | 142 |
| I am prepared to pay more for products that make life easier | 61 | 115 |
| before making an important purchase I look into all the different options | 83 | 107 |
| I choose products and brands that promise first-class service | 90 | 130 |
| Usually I prefer convenience | 80 | 111 |
| I collect different types of rubbish (glass, paper, plastic) separately | 75 | 127 |
| i choose products/brands that respect the environment/human rights | 78 | 140 |
| i have a high opinion of companies that are engaged in social activities | 88 | 119 |
| I like changing brands | 49 | 103 |
| I often buy, on impulse, products I hadn't thought of | 46 | 157 |
| we try to buy only Italian products (white goods, cars …) | 58 | 120 |
| if I see a new product in a shop/supermarket, I often buy it | 29 | 110 |
| I compare the prices between similar product | 47 | 114 |
| I'm always keen to try the new hi-tech products | 48 | 121 |
| I only buy really good quality products for my home and myself | 66 | 107 |
| the products I buy (toiletries, clothes) have to reflect my personality | 78 | 113 |
| I try to be a non-conformist in what I buy or own | 39 | 113 |
| I prefer to visit shops in which the staff is knowledgeable | 75 | 110 |
| Holidays: principles and guidelines | ||
| At first, I look for some informations on Internet | 29 | 145 |
| during my travels, on holiday, I'm prepared to put up with some discomfort | 34 | 109 |
| I prefer holidays on the move rather than in one place | 60 | 131 |
| I prefer cultural holidays | 60 | 121 |
| I like to discover the beauty of my own country | 92 | 110 |
| on holiday I spare no expense | 26 | 126 |
| I prefer to go on holiday with a group of friends | 75 | 113 |
| I like to visit naturalistic sites | 86 | 129 |
| I like changing resort and seeing new places | 89 | 113 |
| I prefer low cost/last minute holiday | 63 | 119 |
| Health: principles and guidelines | ||
| I prefer to treat illness with herbs | 11 | 104 |
| Attitudes to cosmetics | ||
| I do a lot to keep in shape | 35 | 106 |
| I only use good quality toiletries | 39 | 118 |
| Usually I use product that they're already at home | 55 | 127 |
| I use product that are not tested on animals | 52 | 153 |
| I always pay attention to the brand of toiletries | 48 | 104 |
| Clothing: principles and guidelines | ||
| I usually wear a complete / matching outfit (jacket and tie, suit, dress) | 27 | 276 |
| I spend a lot of money on clothes | 36 | 159 |
| I often wear a valuable watch | 35 | 278 |
| when I go out, I want to look elegant | 48 | 153 |
| I only buy fashionable clothes | 36 | 117 |
| I wear designer clothes | 63 | 151 |
| I consider accessories very important (shoes, socks, belts, ties, scarves) | 51 | 112 |
| I often wear valuable rings, bracelets, necklaces | 14 | 116 |
| I buy my clothes only in highclass boutiques | 13 | 163 |
| Expenses, savings and investments: principles and guidelines | ||
| I carefully check bank statements | 55 | 105 |
| I feel fairly knowledgeable in the financial field | 36 | 118 |
| I look for profitable ways to invest my money | 31 | 135 |
| I do all I can to earn more | 48 | 104 |
| I like spending | 52 | 104 |
| I follow the Stock Exchange prices | 16 | 361 |
| I look with interest at advertising for financial services | 10 | 205 |
| I consider me a good administrator of my money | 81 | 112 |
| I prefer enjoying my money (spending it) rather than saving it | 30 | 108 |
| if I had to invest in something, I'd consider performance more than safety | 9 | 57 |
| Do you own a credit card? | ||
| Yes | 31 | 165 |
| How much do you usually spend for clothes? | ||
| A lot | 18 | 203 |
| Attention to advertising | ||
| High | 29 | 118 |