Corriere Roma

 
 
Media detailsFormat and Technical Specifications
 

Corriere Roma is the roman soul of the most widespread national information newspaper.

It supplies news, local current affairs and useful information to complete the daily overview given by Corriere della Sera. It reachers about 338,000 readers living in the capital.

It is composed of 16 pages distinguished by high impact advertising positioning and by a wide range of layouts, aiming at satisfying the communication needs of a particularly active, productive and commercial environment, which is constantly looking for strong and authoritative brands of media.
 

FIRST APPEARED:
2000

EDITOR-IN-CHIEF:
Ferruccio de Bortoli

FREQUENCE:
daily

CIRCULATION:
50,663 copies
Ads 2010

READERSHIP:
338,000 readers (adults)
Audipress 2011.3

 

Reader profile

  .000%Com Idx
Total338100100
Gender   
Male 18153.4112
Female15746.689
Buying Manager   
Yes15746.699
No 18153.4101
Age   
14/17 72.152
18/24 257.388
25/34 4312.889
35/44 7221.2112
45/54 7221.4124
55/64 5917.3121
Over 64 6017.878
Education   
Graduates10430.6222
High School Certificates16448.5125
School Leaving Certificates6418.857
Primary School72.118
No one000
Socio-Economic Class   
High Class 5115.2291
Middle-High Class11534.1184
Middle 16448.476
Middlelow class82.319
Low class 00.111
Profession   
Manager/Upper Management/Entrepreneur freelance Professional5315.7230
Employee7422129
Shopkeepers / artisans113.288
Agents / self-emplyed82.4133
Farmers000
Teachers / Journalists175.1223
Workmen / agricultural workers236.963
Housewives (Cat. 1)72.2231
Housewives (Cat. 2.6)61.662
Housewives (Cat. 3.5)41.177
Housewives (Cat. 7)41.336
Housewives (Other Cat.)133.945
Students319.185
Pensioners641993
Others226.574
Salary (Euros)   
Up to 400 10.438
400 to 650 00.17
651 to 900 00.15
901 to 1150 102.960
1151 to 1400 298.683
1401 to 1650 226.555
1651 to 1900 247.184
1901 to 2150 288.278
2151 to 2400 3410.2115
2401 to 2650 308.995
2651 to 3250 257.282
3251 to 3850 7221.4162
3851 to 5000 3510.2159
Over 5000 288.3231
  • Source: Audipress 2011.3
  • Base: adulti
  • C.I Concentration Index
  • %comp.: Composition Percent

Styles that dominate

 % di comp.I.C.
New Sinottica lifestyles  
THE PRE-ELITE3136
The female elite15260
The male elite22267
The protagonists5223
The fighting worker8178
THE MANLY MEN9116
The balanced man9151
Women's clothing styles  
Ladies10269
Miss11115
Men's clothing styles  
Functional23185
Double-breasted20436
Purchasing styles  
Showy5136
Food styles  
Careful20114
Functional38152
Youthful12117
New driving styles  
Disillusion and convenience12263
Profession and satisfaction15291
Reliance and reassurance8104
Women's cosmetic styles  
Sophisticated15164
Men's cosmetic styles  
Dishevelled12120
Narcissistic14160
Detatched23246
Personal care styles  
Sport and fitness39145
Problems and solutions15162
Financial styles  
Detatched money managers37128
Dipendent vip18164
Indipendent vip11383
New multimedia styles  
New comer27169
Technophiles22213
Audiophiles7128
Leisure time  
Carefree11158
Hyperactive26290
Busy28157
Holiday styles  
Globetrotters25223
5 stars hotel23282
Holiday destination  
Italy50107
Europe17160
Outside Europe5176
Activities to improve/retain welness  
Yes53132
In the last 3 months have you…  
Spettacoli teatrali (prosa o lirica) 13121
Conferenze o manifestazioni culturali 24215
Musei/mostre 22175
Libreria 63171
Sport live events21129
Monumenti/chiese 31164
Festival culturali 13228
Totale fiere 33134
Manif.fieris./fiere settore eno-gastronomiche 21118
Manifestazioni fieristiche/fiere di altri settori 22169
Sagre/Manifestazioni tradizionali locali 33117
Outlets 44125
Siti archeologici 13305
Zoo/orti botanici 5160
Manifestazioni politiche 13203
Summary organizers  
Defending Italian products55124
Brand awareness 33108
Comparison between alternatives 74126
Impulse buying14109
Appeal of novelty40111
Orientation to being different39131
Sports  
at least one41144
jogging22183
exercising at home19211
exercising in the gym18126
massage7211
Purchasing: principles and guidelines  
If I like something, I just buy it without considering the price41142
I am prepared to pay more for products that make life easier61115
before making an important purchase I look into all the different options83107
I choose products and brands that promise first-class service90130
Usually I prefer convenience80111
I collect different types of rubbish (glass, paper, plastic) separately75127
i choose products/brands that respect the environment/human rights78140
i have a high opinion of companies that are engaged in social activities88119
I like changing brands49103
I often buy, on impulse, products I hadn't thought of46157
we try to buy only Italian products (white goods, cars …)58120
if I see a new product in a shop/supermarket, I often buy it29110
I compare the prices between similar product47114
I'm always keen to try the new hi-tech products48121
I only buy really good quality products for my home and myself66107
the products I buy (toiletries, clothes) have to reflect my personality78113
I try to be a non-conformist in what I buy or own39113
I prefer to visit shops in which the staff is knowledgeable75110
Holidays: principles and guidelines  
At first, I look for some informations on Internet29145
during my travels, on holiday, I'm prepared to put up with some discomfort34109
I prefer holidays on the move rather than in one place60131
I prefer cultural holidays60121
I like to discover the beauty of my own country92110
on holiday I spare no expense26126
I prefer to go on holiday with a group of friends75113
I like to visit naturalistic sites86129
I like changing resort and seeing new places89113
I prefer low cost/last minute holiday63119
Health: principles and guidelines  
I prefer to treat illness with herbs11104
Attitudes to cosmetics  
I do a lot to keep in shape35106
I only use good quality toiletries39118
Usually I use product that they're already at home55127
I use product that are not tested on animals52153
I always pay attention to the brand of toiletries48104
Clothing: principles and guidelines  
I usually wear a complete / matching outfit (jacket and tie, suit, dress)27276
I spend a lot of money on clothes36159
I often wear a valuable watch35278
when I go out, I want to look elegant48153
I only buy fashionable clothes36117
I wear designer clothes63151
I consider accessories very important (shoes, socks, belts, ties, scarves)51112
I often wear valuable rings, bracelets, necklaces14116
I buy my clothes only in highclass boutiques13163
Expenses, savings and investments: principles and guidelines  
I carefully check bank statements55105
I feel fairly knowledgeable in the financial field36118
I look for profitable ways to invest my money31135
I do all I can to earn more48104
I like spending52104
I follow the Stock Exchange prices16361
I look with interest at advertising for financial services10205
I consider me a good administrator of my money81112
I prefer enjoying my money (spending it) rather than saving it30108
if I had to invest in something, I'd consider performance more than safety957
Do you own a credit card?  
Yes31165
How much do you usually spend for clothes?  
A lot18203
Attention to advertising  
High29118
  • Source: Sinottica 2010.A
  • Base: adulti
  • C.I Concentration Index
  • %comp.: Composition Percent

STANDARD FORMATS

FORMAT and Special positions

Technical Specifications