Corriere Mezzogiorno Campania

 
 
Media detailsFormat and Technical Specifications
 

 

Local supplement for Naples and Campania of Corriere della Sera

Corriere del Mezzogiorno was founded in Naples in June 1997 as a local edition of Corriere della Sera and it is the result of an agreement between RCS and a group of local entrepreneurs.

Its aim is to give voices to the most modern and innovative parts of Naples. It is distributed from Tuesday to Sunday in the whole of Campania. On Monday there is the Corriere del Mezzogiorno Economia edition.

Corriere del Mezzogiorno is the result of the desire of Corriere dellla Sera to strenghten its presence in areas that are, in a geographical sense, far away from its traditional area of influence. These areas are significant because of their socio-economical context and for their prospects for growth.

The results of

Corriere del Mezzogiorno

are extremely positive. There has been an increase of 50% in local circulation, with great appreciation from the readers. All this is confirmed by an ever increasing demand for advertising space.

 

 

FIRST APPEARED:
1997

EDITOR-IN-CHIEF:

Marco De Marco

FREQUENCE:
daily

CIRCULATION:
20,572 copies
Ads 2010

READERSHIP:
408,000 readers (adults)
Audipress 2011.3

 

Reader profile

  .000%Com Idx
Total408100100
Gender   
Male 23958.6122
Female16941.480
Buying Manager   
Yes13031.775
No 27968.3119
Age   
14/17 153.768
18/24 5212.7116
25/34 6415.797
35/44 7117.495
45/54 9322.7134
55/64 7518.4136
Over 64 389.350
Education   
Graduates8019.7242
High School Certificates19948.8144
School Leaving Certificates10024.568
Primary School25634
No one41.124
Socio-Economic Class   
High Class 348.3306
Middle-High Class8721.4236
Middle 24660.3110
Middlelow class358.534
Low class 61.518
Profession   
Manager/Upper Management/Entrepreneur freelance Professional5413.1315
Employee7819180
Shopkeepers / artisans92.354
Agents / self-emplyed61.5109
Farmers20.5231
Teachers / Journalists143.5171
Workmen / agricultural workers4410.789
Housewives (Cat. 1)20.462
Housewives (Cat. 2.6)51.345
Housewives (Cat. 3.5)30.744
Housewives (Cat. 7)174.160
Housewives (Other Cat.)174.235
Students6014.7131
Pensioners4912.179
Others4811.780
Salary (Euros)   
Up to 400 10.236
400 to 650 30.623
651 to 900 61.422
901 to 1150 235.741
1151 to 1400 7919.497
1401 to 1650 368.870
1651 to 1900 358.581
1901 to 2150 399.5111
2151 to 2400 338.1111
2401 to 2650 409.8173
2651 to 3250 4210.3220
3251 to 3850 286.9220
3851 to 5000 287247
Over 5000 163.8316
  • Source: Audipress 2011.3
  • Base: adulti
  • C.I Concentration Index
  • %comp.: Composition Percent

TOP CLASS

STANDARD FORMATS

FORMAT and Special positions

CORRIERECONOMIA DEL MEZZOGIORNO - TOP CLASS

CORRIERECONOMIA DEL MEZZOGIORNO - STANDARD FORMATS

Technical Specifications