Visto - rcs pubblicità

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Media details Format and Technical Specifications Issue Calendar

"Visto", the magazine that communicates emotions and secrets of the heart.

Originally created as a weekly magazine covering news stories, Visto has always focused on the major events that attract the public's attention, and it has expanded over the years to include gossip columns and special sections providing practical tips, becoming an entertainment-based, popular information publication, with a loyal reader base.

From 24 June 2005, Visto has a completely new look in terms of layout, paper and content.

The weekly publication, which has always provided the most real and touching stories through a clear, simple and relaxing style, consolidates the well-established relationship with its readers by offering a completely new graphical layout and enriching its content.

Interviews with famous people and light and witty gossip are coupled with news on current events, television and stories on famous and common, everyday people, with the affectionate and often knowing style with which Visto has always kept its readers loyal. In addition, there are lots of new sections on beauty, fashion, travel and casting.

A completely new magazine, waiting to be discovered, with a larger format and more pages, printed on glossy paper. A wave of change that does not, however, change the ever present philosophy of the magazine, which is to offer a balanced mix of entertainment and information, service and relaxation.

Consequently, particular attention is given to new trends, to famous people adored by young people and to anything else that could be useful in understanding and facing a constantly changing world.

Visto achieves its maximum popularity during the summer, adding larger sections dedicated to quizzes and tests, in addition to a series of original gadgets, always publicised with television campaigns.

FIRST APPEARED:
1989

EDITOR-IN-CHIEF:
Franco Bonera

FREQUENCE:
weekly

CIRCULATION:
171,000 copies
Ads 2010

READERSHIP:
1,275,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	1275	100	100
Gender
Male	291	22.8	47
Female	984	77.2	149
Buying Manager
Yes	760	59.6	125
No	515	40.4	77
Age
14/17	46	3.6	83
18/24	131	10.3	124
25/34	219	17.2	121
35/44	279	21.9	119
45/54	237	18.6	109
55/64	174	13.6	94
Over 64	189	14.8	64
Education
Graduates	96	7.6	71
High School Certificates	365	28.6	86
School Leaving Certificates	612	48	131
Primary School	185	14.5	89
No one	17	1.3	39
Town size
Up to 10,000 inhabitants	404	31.7	102
10-30,000 inhabitants	342	26.8	111
30-100,000 inhabitants	253	19.8	94
100-250,000 inahbitants	80	6.2	74
Over 250,000 inahibitants	196	15.4	103
Geographical Areas
North-West	382	29.9	112
North-East	169	13.3	69
Centre	270	21.2	107
South	393	30.9	133
Islands	60	4.7	43
Regions
Piemonte Valle d'Aosta	70	5.5	71
Liguria	32	2.5	90
Lombardia	281	22	135
Trentino Alto Adige	11	0.8	49
Veneto	85	6.7	82
Friuli	14	1.1	52
Emilia	60	4.7	64
Toscana	52	4.1	66
Marche	74	5.8	222
Umbria	10	0.8	54
Lazio	133	10.5	111
Abruzzi e Molise	31	2.5	89
Campania	214	16.8	178
Puglia	65	5.1	76
Basilicata	48	3.8	384
Calabria	36	2.8	85
Sicilia	33	2.6	32
Sardegna	27	2.1	76
Socio-Economic Class
High Class	23	1.8	80
Middle-High Class	108	8.5	75
Middle	900	70.6	104
Middlelow class	221	17.4	110
Low class	22	1.8	68
Profession
Manager/Upper Management/Entrepreneur freelance Professional	34	2.7	49
Employee	150	11.8	90
Shopkeepers / artisans	56	4.4	96
Agents / self-emplyed	17	1.3	84
Farmers	4	0.3	52
Teachers / Journalists	22	1.7	72
Workmen / agricultural workers	196	15.4	110
Housewives (Cat. 1)	10	0.8	128
Housewives (Cat. 2.6)	47	3.7	199
Housewives (Cat. 3.5)	29	2.3	142
Housewives (Cat. 7)	111	8.7	226
Housewives (Other Cat.)	119	9.3	120
Students	112	8.8	92
Pensioners	193	15.2	64
Others	173	13.6	148
Salary (Euros)
Up to 400	8	0.6	107
400 to 650	20	1.5	79
651 to 900	46	3.6	68
901 to 1150	116	9.1	114
1151 to 1400	158	12.4	103
1401 to 1650	143	11.2	122
1651 to 1900	110	8.6	98
1901 to 2150	115	9	112
2151 to 2400	109	8.6	96
2401 to 2650	122	9.5	101
2651 to 3250	135	10.6	100
3251 to 3850	102	8	95
3851 to 5000	56	4.4	77
Over 5000	36	2.8	93

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
The girl dreamers	4	161
The double role women	16	232
The female elite	8	188
The bubbly Women	5	182
The sound women	10	208
The resilent women	7	110
The curios and sober women	10	161
The home and church women	8	119
Self profile
I love anythings new	78	109
I'm very energetic	80	101
I mostly act on instinct, in an emotional rather than rational way	42	101
Women's clothing styles
Aspiring	13	146
Debutantes	17	200
Practical	7	142
Ladies	7	189
Madams	9	169
Purchasing styles
Aspiring	10	128
Traditional	5	104
Showy	7	148
Rational	10	196
Food styles
Careful	17	166
Conservative	31	243
New driving styles
Disillusion and convenience	2	102
Profession and satisfaction	6	123
Progressive and concrete	6	116
Female utility	11	128
Household management styles
Careful	10	148
Proud	15	207
Essential	12	118
Women's cosmetic styles
Water & soap	8	138
Exuberant	9	160
Resilent	12	184
Respectable	8	121
Sophisticated	20	263
Well-preserved	12	141
Personal care styles
Problems and solutions	12	182
Health and beauty	28	144
Financial styles
Youngsters	17	107
Consumers	16	102
Indipendent Vip	5	116
New multimedia styles
General	20	291
Moderate	5	113
Informed	12	404
New-romantics	12	177
Leisure time
Carefree	8	183
Hyperactive	9	113
Stay-at-home mothers	20	198
Holiday styles
5-star hotel	13	179
Holiday village	16	130
Seaview hotel	10	120
Holiday destination
Italy	47	124
Europe	11	115
Outside Europe	8	167
Activities to improve/retain welness
No	65	107
In the last 3 months have you…
Theatrical performance (drama or opera)	12	122
Bookshop	34	110
Traditional local events	39	120
Outlets	39	164
Archeological site	4	122
Zoo/botanic gardner	3	108
Summary organizers
Quality of products	46	101
Comparison between alternatives	60	104
Appeal of novelty	34	103
Appeal of form/appearance	46	114
Orientation to being different	31	120
Sports
at least one	31	114
exercising at home	9	103
exercising in the gym	18	135
massage	5	101
Purchasing: principles and guidelines
I often buy useless things	22	111
If I like something, I just buy it without considering the price	32	126
When I make an important purchase I compare products and prices on specialized publicatios	59	112
before making an important purchase I look into all the different options	76	108
before making an important purchase I look into all the different options	85	108
Usually I choose the convenience	73	106
I collect different types of rubbish (glass, paper, plastic) separately	76	104
I have a high opinion of companies that are engages in social initiatives	78	104
I like changing brands	57	120
I often buy, on impulse, products I hadn't thought of	29	106
if I see a new product in a shop/supermarket, I often buy it	32	118
I prefer to rely on intuition than reflection	40	104
you can totally trust products from well known companies	48	109
the products I buy (toiletries, clothes) have to reflect my personality	73	116
I try to be a non-conformist in what I buy or own	37	123
I often buy a product because of its nice packaging	23	125
when i choose a product i take aesthetic attributes into account	46	121
nowadays it is possible to find good quality products even at low prices	76	110
before I buy a product/goods/service i like to visit many points of sale	66	116
I like to walk around shopping centres and visit the shops	66	140
I like to shop: for me buying is a real pleasure	62	146
before I am convinced about buying I need to see and touch the products	87	114
When I see a new product, I am interested in trying it	47	116
I like to buy in small shops/markets	66	117
I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops	64	130
When possible I buy from outlets/ stocks	53	119
I prefer to visit shops in which the staff is knowledgeable	71	101
I like visiting shop with background music	67	128
When I make an important purchase I ask for the opinion on my friends and relatives	69	114
above all I pay attention to products which are highlighted by the point of sale	60	126
I usually write a shopping list	43	107
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	39	126
I enjoy camping	28	105
I prefer holidays on the move rather than in one place	41	102
when I'm on holiday, I like to be "treated like a lord "	64	113
I prefer cultural holidays	50	110
I like to discover the beauty of my own country	83	106
I think holidays mean the pleasure of meeting new people	79	102
I think holidays mean the pleasure of meeting new people	58	102
I prefer to go on holiday with a group of friends	60	103
I like the idea of a holiday village	61	125
i like visiting naturalistic sites	64	106
I like changing location	75	103
Health: principles and guidelines
I really look after my health	74	104
I have faith in the homeopathic medicine	11	110
Attitudes to cosmetics
I do a lot to keep in shape	41	124
I look after my appearance, my image	68	118
I like others to look at me	45	138
I use face creams regularly	65	157
I use products to keep my skin young and supple	45	161
I often use natural toiletries	27	138
I only use good quality toiletries	41	130
I'm interested in innovations in cosmetics	35	167
I use product that are not tested on animals	34	113
I always pay attention to the brand of toiletries	55	134
I like to be tanned, in winter too	10	153
Clothing: principles and guidelines
in winter I often wear furs	13	267
I spend a lot of money on clothes	28	139
I dress in a young style	57	105
I often wear a valuable watch	16	117
when I go out, I want to look elegant	47	117
every season I buy some new clothes	70	114
I keep my clothes very carefully	83	106
I like my clothes to smell fresh	90	103
I only buy fashionable clothes	34	110
I wear designer clothes	43	115
I dress in a very personal way	68	112
I consider accessories very important (shoes, socks, belts, ties, scarves)	55	132
I often wear costume jewellery (rings, bracelets, necklaces)	30	154
I often wear valuable rings, bracelets, necklaces	20	151
Household management: principles and guidelines
I really care about the house being clean	62	169
house work gives me a certain satisfaction	60	174
I always try new cleaning products	32	201
at home I have many cleaning products	40	190
I only buy the best known brands	24	152
I clean my home only during the weekend	11	125
I often have friends and relatives round	35	164
my home is lively and colourful	41	156
Expenses, savings and investments: principles and guidelines
I do all I can to earn more	48	104
I like spending	50	118
I prefer enjoying my money (spending it) rather than saving it	28	103
How much do you usually spend for clothes?
A lot	10	172
Enough	56	125
Do you own any dogs?
Often	21	116
Attention to advertising in magazines
Often	8	164
Attitude to advertising
I like it, it amuses me	55	137
It helps me orientate in the purchasing process	50	149
It should say more about the company ant its history and values	40	110
Attention to advertising
High	35	149
Medium high	29	124

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

0100 1 column Trim size mm. 75,5 x 287	0200 2 Columns Trim size mm. 116 x 287	02MO 2 1/2 Columns Trim size mm. 116 x 141	PGMO Mezza orizzontale Trim size mm. 205 x 141	PG 1 Page Trim size mm. 205 x 287
PGD Double Full Page Trim size mm 410 x 287

INSERTS

Staple bound

In the centre of the magazine
Only with the Director autorization
or under exceptional circustances

Glued on national page
Right hand page

CELLOPHANADE

Cellophanade
Outside back cover

Special Gatefold

Gatefold 3 pages

(*)pages 2 and 3 = double (194+199) =
393x287 mm - trim size
(SAP pos. = BC2R - SAP code = K002)

page 1 = full page 194x287 mm - trim size
(SAP pos. = BC2R - SAP code = K001)

Gatefold 2 pages

pages 1 and 2 = double (199+197) =
396x287 mm - trim size
(SAP pos. = BAT1 - SAP code = K004)

II di copertina
199x287 mm - trim size
(SAP pos. = COP2 - SAP code = K003)

II di cop. + I Romana
(199+205) = 404x287 mm - trim size
(SAP pos. = CO2R - SAP code = K005)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above..

- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 5095 6182

Technical Specifications

Printing	Roto-offset
Layout	4 columns
Publication format	Stapled

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/5095.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1	05/01/12	29/12/11	19/12/11	21/12/11
2	12/01/12	05/01/12	22/12/11	23/12/11
3	19/01/12	12/01/12	22/12/11	23/12/11
4	26/01/12	19/01/12	09/01/12	11/01/12
5	02/02/12	26/01/12	16/01/12	18/01/12
6	09/02/12	02/02/12	23/01/12	25/01/12
7	16/02/12	09/02/12	30/01/12	01/02/12
8	23/02/12	16/02/12	06/02/12	08/02/12
9	01/03/12	23/02/12	13/02/12	15/02/12
10	08/03/12	01/03/12	20/02/12	22/02/12
11	15/03/12	08/03/12	27/02/12	29/02/12
12	22/03/12	15/03/12	05/03/12	07/03/12
13	29/03/12	22/03/12	12/03/12	14/03/12
14	05/04/12	29/03/12	19/03/12	21/03/12
15	12/04/12	05/04/12	26/03/12	28/03/12
16	19/04/12	12/04/12	02/04/12	04/04/12
17	26/04/12	19/04/12	10/04/12	11/04/12
18	03/05/12	26/04/12	16/04/12	18/04/12
19	10/05/12	03/05/12	23/04/12	26/04/12
20	17/05/12	10/05/12	30/04/12	02/05/12
21	24/05/12	17/05/12	07/05/12	09/05/12
22	31/05/12	24/05/12	14/05/12	16/05/12
23	07/06/12	31/05/12	21/05/12	23/05/12
24	14/06/12	07/06/12	28/05/12	30/05/12
25	21/06/12	14/06/12	04/06/12	06/06/12
26	28/06/12	21/06/12	11/06/12	13/06/12
27	05/07/12	28/06/12	18/06/12	20/06/12
28	12/07/12	05/07/12	25/06/12	27/06/12
29	19/07/12	12/07/12	02/07/12	04/07/12
30	26/07/12	19/07/12	09/07/12	11/07/12
31	02/08/12	26/07/12	16/07/12	18/07/12
32	09/08/12	02/08/12	23/07/12	25/07/12
33	16/08/12	09/08/12	30/07/12	01/08/12
34	23/08/12	16/08/12	06/08/12	08/08/12
35	30/08/12	23/08/12	06/08/12	08/08/12
36	06/09/12	30/08/12	20/08/12	22/08/12
37	13/09/12	06/09/12	27/08/12	29/08/12
38	20/09/12	13/09/12	03/09/12	05/09/12
39	27/09/12	20/09/12	10/09/12	12/09/12
40	04/10/12	27/09/12	17/09/12	19/09/12
41	11/10/12	04/10/12	24/09/12	26/09/12
42	18/10/12	11/10/12	01/10/12	03/10/12
43	25/10/12	18/10/12	08/10/12	10/10/12
44	01/11/12	25/10/12	15/10/12	17/10/12
45	08/11/12	01/11/12	22/10/12	24/10/12
46	15/11/12	08/11/12	29/10/12	31/10/12
47	22/11/12	15/11/12	05/11/12	07/11/12
48	29/11/12	22/11/12	12/11/12	14/11/12
49	06/12/12	29/11/12	19/11/12	21/11/12
50	13/12/12	06/12/12	26/11/12	28/11/12
51	20/12/12	13/12/12	03/12/12	05/12/12
52	27/12/12	20/12/12	10/12/12	12/12/12