Style Magazine - rcs pubblicità

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Media details Format and Technical Specifications Issue Calendar

Style Magazine, the Corriere della Sera monthly, is the most innovative publication to hit the newsstands in recent years and stands apart from the rest of the men's monthly market.

The themes and personalities dealt with are observed from the "Style" perspective: elegant, never bland, refined.

Style speaks to men, anticipating their needs, stirring their desires, catering for their pleasures.

A magazine rich in content that satisfies the curiosities of its readers thanks to the quality of the Corriere editorial team but also its ability to propose itself as a privileged lookout point from which to view the latest social and fashion trends.

Style, the monthly we've been waiting for.

Circulation 580,000 copies:
- 500,000 copies circulated on day of issue with the Corriere
- 30,000 copies sold during the month at 3 euro (2 euro plus price of newspaper)
- 50,000 copies abroad

FIRST APPEARED:
2005

EDITOR-IN-CHIEF:
Carlo Montanaro

FREQUENCE:
monthly

DIFFUSIONE:
580,000 copies
Statement by Publishing House

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
The pre-elite	5	167
The double-role women	8	113
Female elite	6	125
Male elite	16	228
The protagonists	6	244
The fighting worker	4	110
THE BUBBLY WOMEN	4	147
The corious and sober ladies	7	110
THE MANLY MEN	12	111
The balanced man	6	137
Self profile
I love anything new	86	120
I succeed in many of the things I do	71	104
I'm good at supervising other people	57	120
I have confidence in myself	86	101
I like taking risks	31	123
Women's clothing styles
Debutantes	12	147
Disinvested	10	107
Men's clothing styles
Trendy	14	181
Functional	13	160
Double-breasted	10	300
Purchasing styles
Traditional	8	185
Showy	5	101
Rational	6	127
Food styles
Careful	17	165
Functional	26	147
Emulative	10	125
Balanced	15	150
New driving styles
Profession and satisfaction	8	166
Classicism and prestige	6	138
Reliance and reassurance	19	165
Progressive and concrete	9	171
Women's cosmetic styles
Sophisticated	13	166
Men's cosmetic styles
Imitators	11	144
Narcissistic	20	227
Detatched	12	191
Personal care styles
Sport and fitness	27	118
Problems and solutions	9	137
Health and beauty	25	129
Financial styles
Consumers	18	114
Dipendent Vips	8	110
Autonomous Vips	16	355
New multimedia styles
New comers	15	111
Technophiles	29	295
Leisure time
Carefree	7	152
Hyperactive	19	233
Busy	25	157
Stay-at-home mothers	17	170
Holiday styles
Globetrotters	19	175
5 stars hotel	17	243
Seeview hotel	10	122
Holiday destination
Italy	53	139
Europe	13	138
Outside Europe	10	222
Activities to improve/retain welness
Yes	56	146
In the last 3 months have you…
Theatrical performance (drama or opera)	18	186
Lectures or cultural events	29	242
Museums/exhibitions	28	246
Bookshop	66	214
Live sport event	18	128
Monuments/Cherches	33	183
Cultural festivals	13	302
Any trade fairs?	43	158
Eno-gastronomical trade fairs/events	28	134
Other types of trade fairs?	35	202
Traditional local events	41	127
Outlets	37	155
Archeological sites	14	381
Zoo/botanic gardner	5	170
Political events	8	155
Summary organizers
Quality of products	51	111
Comparison between alternatives	65	112
Impulse buying	12	104
Appeal of novelty	35	104
Appeal of form/appearance	42	104
Orientation to being different	41	159
Sports
at least one	47	175
jogging	24	200
exercising at home	16	182
exercising in the gym	18	138
yoga	4	226
massage	12	249
Purchasing: principles and guidelines
I often buy useless things	22	108
If I like something, I just buy it without considering the price	31	122
I am prepared to spend more for products that make life easier	60	119
before making an important purchase I look into all the different options	63	120
I program the weekly expense with attention	56	104
I choose products and brands that promise first-class service	78	115
I collect different types of rubbish (glass, paper, plastic) separately	91	124
i choose products/brands that respect the environment/human rights	75	131
I have a high opinion of companies that are engages in social initiatives	89	119
I often buy, on impulse, products I hadn't thought of	31	113
I buy products that I know very well	71	101
I only buy products of well known brands	54	136
If I see a new product, I buy it	29	109
When I but I mostly rely on instinct	43	112
I'm always keen to try the new hi-tech products	47	132
Often the product of small brand o without brand are better	66	102
I only buy really good quality products for my home and myself	68	119
the products I buy (toiletries, clothes) have to reflect my personality	76	122
I try to be a non-conformist in what I buy or own	46	153
when i choose a product i take aesthetic attributes into account	19	102
when i choose a product i take aesthetic attributes into account	45	117
If I buy some clothes, I consider aesthetic attributes more than quality	33	104
before I buy a product/goods/service i like to visit many points of sale	65	115
I like to walk around shopping centres and visit the shops	58	122
I like to shop: for me buying is a real pleasure	54	126
When I see a new product, I am interested in trying it	48	118
I like to buy in small shops/markets	70	125
I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops	52	105
When possible I but from outlets/stocks	61	136
I usually write a shopping list	57	140
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	33	105
At first, I look for some informations on Internet	22	132
during my travels, on holiday, I'm prepared to put up with some discomfort	30	106
I enjoy camping	36	134
I prefer holidays on the move rather than in one place	50	126
when I'm on holiday, I like to be "treated like a lord "	57	102
I prefer cultural holidays: visiting cities, historic sites, museums, etc.	60	132
I like to discover the beauty of my own country	86	110
when I'm on holiday, I like to be "treated like a lord "	80	103
I like adventurous holidays	38	141
I think holidays mean the pleasure of meeting new people	62	109
on holiday I spare no expense	20	107
I prefer to go on holiday with a group of friends	68	116
I like to visit naturalistic sites	71	117
I like changing resort and seeing new places	84	116
I prefer low cost/ last minut holiday	44	103
Health: principles and guidelines
I really look after my health	83	116
I prefer to treat illness with herbs	16	136
I have faith in the homeopathic medicine	15	153
I have a periodical check up, even though I'm fine and I have no serious ailments	45	101
Attitudes to cosmetics
I do a lot to keep in shape	42	128
I look after my appearance, my image	75	130
I like others to look at me	48	146
I use face creams regularly	54	129
I use products to keep my skin young and supple	39	139
I often use natural toiletries	24	125
I only use good quality toiletries	48	153
I'm interested in innovations in cosmetics	35	167
I use product that are not tested on animals	46	154
I always pay attention to the brand of toiletries	65	158
I like to be tanned, in winter too	10	154
Clothing: principles and guidelines
I usually wear jeans	70	112
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	17	166
I spend a lot of money on clothes	26	132
I dress in a young style	61	113
I often wear a valuable watch	22	160
when I go out, I want to look elegant	49	124
every season I buy some new clothes	77	124
I only buy fashionable clothes	36	117
I wear designer clothes	55	146
I consider accessories very important (shoes, socks, belts, ties, scarves)	52	125
I often wear costume jewellery (rings, bracelets, necklaces)	22	113
I often wear valuable rings, bracelets, necklaces	14	104
I buy my clothes only in highclass boutiques	16	179
Expenses, savings and investments: principles and guidelines
I carefully check bank statements	65	118
I feel fairly knowledgeable in the financial field	33	125
I look for profitable ways to invest my money	36	135
I do all I can to earn more	60	130
I like spending	52	122
I follow the Stock Exchange prices	15	247
I look with interest at advertising for financial services	18	305
I consider me a good administrator of my money	69	103
before making any big outlay, I think about it for a while	87	108
I prefer enjoying my money (spending it) rather than saving it	29	110
if I had to invest in something, I'd consider performance more than safety	22	140
Do you own a credit card?
Yes	37	220
How much do you usually spend for clothes?
A lot	13	217
Do you own any cats?
Yes	17	135
Attention to advertising in magazines
Often	7	138
Attitude to advertising
It helps me orientate in the purchasing process	35	103
It should say more about the company and its values and history	41	113
Attention to advertising
High	40	170
Medium high	32	137

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

PG
Page
Trim size
mm. 226 x 275

PGD
Double page
Trim size
mm 452 x 275

Special Gatefold

II di cop. + I Romana
(220+226) = 446x275 mm - trim size
(SAP pos. = CO2R - SAP code = K005)

Gatefold 2 pages

Pages 1 and 2 = double (220+220) =
440x275 mm - trim size
(SAP pos. = BAT1 - SAP code = K004)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above..

- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 5095 6182

Technical Specifications

Printing	Offset
Layout	3 columns
Publication format	Booklet

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "ModalitÃ di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/5095.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1/2 -JAN/FEB	01/01/12	13/01/12	05/12/11	16/12/11
3 - MAR	01/03/12	24/02/12	30/01/12	06/02/12
4 - APR	01/04/12	30/03/12	27/02/12	06/03/12
5 - MAY	01/05/12	27/04/12	30/03/12	06/04/12
6 - JUN	01/06/12	25/05/12	30/04/12	07/05/12
7/8 - JUL/AGO	01/07/12	22/06/12	25/05/12	31/05/12
9 - SEP	01/09/12	31/08/12	13/07/12	23/07/12
10 - OCT	01/10/12	28/09/12	03/09/12	10/09/12
11 - NOV	01/11/12	26/10/12	01/10/12	08/10/12
12 - DEC	01/12/12	30/11/12	29/10/10	05/11/12