Sportweek - rcs pubblicità

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Media details Format and Technical Specifications Issue Calendar

Sportweek is the weekly information sports magazine of La Gazzetta dello Sport.

The only sports magazine in Italy, it is aimed at the male sporting universe and its language is abreast with the times and enthused with passion.

Through Sportweek’s coverage of great performances readers can live the excitement of these events in an original way, through atmosphere-filled pages and impact-generating images; extensive coverage chock-full of information and in-depth features and focus articles on great champions.

Sportweek covers culture&society, trends, consumer orientation, uniquely filtered through the universal language of sport.

Every week this magazine offers its readers unmissable events with the world of sport and all of its key players.

Sportweek offers multifarious communication opportunities: sponsorship opportunities by means of veritable guides that the magazine puts together for great sporting events; these guides meet the information needs of even the most demanding of readers; special operations tailored to customers’ specific advertising needs; placement of advertorials, guaranteeing that the products advertised and the language/image of the magazine are neatly consistent one with the other; sponsorship opportunities in advertisements of special events.

FIRST APPEARED:
2000

EDITOR-IN-CHIEF:
Matteo Dore

FREQUENCE:
weekly

CIRCULATION:
313,000 copies
Ads 2010

READERSHIP:
1,581,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	1.581	100	100
Gender
Male	1.313	83	173
Female	268	17	33
Buying Manager
Yes	330	20.9	44
No	1.251	79.1	152
Age
14/17	122	7.7	179
18/24	277	17.5	210
25/34	402	25.4	179
35/44	328	20.7	112
45/54	245	15.5	91
55/64	127	8	55
Over 64	81	5.1	22
Education
Graduates	135	8.5	80
High School Certificates	782	49.4	149
School Leaving Certificates	606	38.3	105
Primary School	55	3.5	21
No one	4	0.2	7
Town size
Up to 10,000 inhabitants	625	39.5	127
10-30,000 inhabitants	421	26.6	110
30-100,000 inhabitants	291	18.4	87
100-250,000 inahbitants	105	6.6	78
Over 250,000 inahibitants	139	8.8	59
Geographical Areas
North-West	650	41.1	154
North-East	359	22.7	118
Centre	299	18.9	95
South	218	13.8	59
Islands	56	3.5	32
Regions
Piemonte Valle d'Aosta	86	5.5	71
Liguria	60	3.8	139
Lombardia	503	31.8	195
Trentino Alto Adige	30	1.9	112
Veneto	133	8.4	103
Friuli	52	3.3	159
Emilia	144	9.1	124
Toscana	142	9	144
Marche	68	4.3	165
Umbria	33	2.1	136
Lazio	56	3.6	38
Abruzzi e Molise	42	2.7	96
Campania	68	4.3	46
Puglia	67	4.2	63
Basilicata	20	1.3	132
Calabria	20	1.3	38
Sicilia	41	2.6	32
Sardegna	15	0.9	33
Socio-Economic Class
High Class	37	2.4	104
Middle-High Class	202	12.7	113
Middle	1.199	75.8	111
Middlelow class	123	7.8	49
Low class	21	1.3	51
Profession
Manager/Upper Management/Entrepreneur freelance Professional	116	7.3	133
Employee	249	15.7	121
Shopkeepers / artisans	133	8.4	183
Agents / self-emplyed	51	3.2	201
Farmers	3	0.2	36
Teachers / Journalists	27	1.7	73
Workmen / agricultural workers	349	22.1	157
Housewives (Cat. 1)	2	0.1	23
Housewives (Cat. 2.6)	11	0.7	38
Housewives (Cat. 3.5)	9	0.6	36
Housewives (Cat. 7)	7	0.4	11
Housewives (Other Cat.)	13	0.8	11
Students	298	18.8	197
Pensioners	134	8.5	36
Others	178	11.3	123
Salary (Euros)
Up to 400	4	0.3	46
400 to 650	11	0.7	35
651 to 900	29	1.8	34
901 to 1150	46	2.9	37
1151 to 1400	130	8.2	68
1401 to 1650	84	5.3	58
1651 to 1900	100	6.3	73
1901 to 2150	122	7.7	96
2151 to 2400	187	11.8	132
2401 to 2650	205	13	138
2651 to 3250	266	16.8	159
3251 to 3850	181	11.5	135
3851 to 5000	152	9.6	169
Over 5000	64	4.1	134

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
The evolutionary guys	5	116
THE PRE-ELITE	3	115
THE MALE ELITE	24	332
THE PROTAGONISTS	5	228
THE FIGHTING WORKER	8	243
THE "WORK AND RECREATION" MEN	23	220
THE MANLY MEN	19	177
Self profile
I love anything new	76	107
I'm very energetic	84	107
I succeed in many of the things I do	76	111
I mostly act on instinct, in an emotional rather than rational way	46	112
I'm good at supervising other people	50	105
I have confidence in myself	95	111
I like taking risks	40	157
Men's clothing styles
0-24	19	245
Trendy	23	302
Functional	14	170
Double-breasted	9	282
Purchasing styles
Showy	5	113
Food styles
Careful	14	136
Functional	30	176
Youthful	17	111
Substantial	20	120
New driving styles
Youthful enthusiasm	9	433
Classicism and prestige	7	167
Reliance and reassurance	20	180
Progressive and concrete	13	261
Men's cosmetic styles
Dishevelled	22	312
Imitators	14	192
Narcissistic	22	249
Personal care styles
Sport and fitness	47	203
Health and beauty	21	107
Financial styles
Youngsters	18	115
Consumers	23	147
Dependent VIPs	16	215
Autonomous VIPs	11	243
New multimedia styles
Technophiles	33	342
Fans	25	166
Informed	5	156
Supporters	12	142
Leisure time
Hyperactive	12	149
Busy	36	229
Holiday styles
Globetrotters	24	217
5-star hotel	9	120
Holiday village	20	164
Holiday destination
Italy	59	157
Europe	17	181
Outside Europe	8	187
Activities to improve/retain welness
Yes	63	162
In the last 3 months have you…
Lectures or cultural events	18	145
Museum/Exhibitions	21	181
Bookshop	44	143
Live sport events	64	446
Monument/Churches	30	166
Cultural Festivals	5	106
Any trade fairs?	51	186
Eno-gastronomical trade fairs/events	38	182
Other types of trade fairs	39	230
Traditional local events	50	151
Outlets	36	152
Archeological sites	9	261
Zoo/botanic gardner	4	123
Political events	8	149
Summary organizers
Quality of products	49	106
Brand awareness	27	108
Comparison between alternatives	62	108
Impulse buying	17	144
Appeal of novelty	42	125
Orientation to being different	42	104
Sports
at least one	45	167
jogging	27	231
exercising at home	18	202
exercising in the gym	21	157
massage	6	137
Purchasing: principles and guidelines
I often buy useless things	27	134
If I like something, I just buy it without considering the price	34	134
I am prepared to spend more for products that make life easier	65	128
When I make an important purchase I compare products and prices on specialized publications	58	111
before making an important purchase I look into all the different options	81	104
I choose products and brands that promise first-class service	76	111
i have a high opinion of companies that are engaged in social activities	77	102
I like changing brands	49	103
I often buy, on impulse, products I hadn't thought of	36	134
I only buy trusted products, ones I know	74	105
I only buy products of well known brands	42	107
If I see a new product, I buy it	31	114
When I but I mostly rely on instinct	39	102
I'm always keen to try the new hi-tech products	54	154
you can totally trust products from well known companies	50	114
I only buy really good quality products for my home and myself	60	105
the products I buy (toiletries, clothes) have to reflect my personality	66	106
when i choose a product i take aesthetic attributes into account	46	121
About clothes, I consider aesthetic attributes more than quality	32	101
Today I can find quality with low price	75	110
When I see a new product, I am interested in trying it	50	123
I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops	66	134
when possible i buy from outlets/stocks	58	129
When I make an important purchase I ask for the opinion on my friends and relatives	64	105
above all I pay attention to products which are highlighted by the point of sale	50	104
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	33	105
At first, I look for some informations on Internet	30	175
during my travels, on holiday, I'm prepared to put up with some discomfort	41	147
I enjoy camping	37	138
I prefer holidays on the move rather than in one place	49	124
I like to discover the beauty of my own country	86	110
I prefer relaxed holidays	81	105
i like adventurous holidays	41	152
I think holidays mean the pleasure of meeting new people	65	115
on holiday I spare no expense	23	125
I prefer to go on holiday with a group of friends	66	113
I like the idea of a holiday village	49	101
I like to visit naturalistic sites	66	110
I like changing resort and seeing new places	88	121
Health: principles and guidelines
I have to be really ill to go to the doctor	77	106
If I have a trouble, I wait to cure without doctors or medical care	52	107
I use alternative medicine (faith-healing, acupunc-ture, etc.)	6	106
Attitudes to cosmetics
I look after my appearance, my image	61	105
I like others to look at me	34	104
Clothing: principles and guidelines
I usually wear jeans	84	135
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	12	117
I spend a lot of money on clothes	29	144
I try to dress me in useful clothes	83	103
I dress in a young style	70	129
I often wear a valuable watch	27	189
every season I buy some new clothes	79	128
I wear designer clothes	55	145
Expenses, savings and investments: principles and guidelines
I carefully check bank statements	62	113
I feel fairly knowledgeable in the financial field	41	157
I look for profitable ways to invest my money	35	134
I do all I can to earn more	52	113
I like spending	57	134
I follow the Stock Exchange prices	13	212
I look with interest at advertising for financial services	15	251
I consider me a good administrator of my money	68	102
I prefer enjoying my money (spending it) rather than saving it	31	115
if I had to invest in something, I'd consider performance more than safety	30	192
Do you own a credit card?
Yes	33	199
How much do you usually spend for clothes?
A lot	11	186
Attention to advertising in magazines
Often	6	120
Attitude to advertising
It helps me orientate in the purchasing process	43	126
It should say more about the company and its values and history	40	110
Attention to advertising
High	48	206
Medium high	28	119

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

PG
Page
Trim size
mm 209 x 286

PGD
Double page
Trim size
mm 418 x 286

SPECIAL FORMAT

X055 Strip at the bottom of the page Trim size mm 209 x 30	X009 Double strip at the bottom of the page mm 418 x 30		X130 Manchette esterna redaz. Trim size mm 75 x 27	X131 Manchette interna redaz. Trim size mm 63 x 31
X137 Doppia colonnina in sez. Start/Infographic Trim size mm 60 x 286		X92D Pipa alta dx Trim size mm 418 x 286		X92S Pipa alta Sx Trim size mm 418 x 286

CELLOPHANADE

Cellophanade
Outside back cover

Special Gatefold

Gatefold 3 pages (*)pag. 2 e 3 = double (196+203) = 399x286 mm. trim size (SAP pos. = BC2R - SAP code = K002) pag. 1 = full page 196x286 mm. trim size (SAP pos. = BC2R - SAP code = K001)		Gatefold 2 pages pag. 1 e 2 = double (203+199) = 402x286 mm. trim size (SAP pos. = BAT1 - SAP code = K004)		II di copertina 203x286 mm. trim size (SAP pos. = COP2 - SAP code = K003) II di cop. + I Romana (203+209) = 412x286 mm. trim size (SAP pos. = CO2R - SAP code = K005)
2 mezze ante rovesciate su prima di copertina Gatefold 2 pages ½ + 1 + ½ = double(105+203+105) = 413x286 mm. trim size (SAP pos. = PERS - SAP code = K009)		Doppio battente rovesciato su prima di copertina Sviluppo 4 pagine pag.1 e 2 = double (203+200) = 403x286 mm. trim size (Pos. DOPBAT1 - SAP code = K016) pag.3 o 4 = 198x286 mm. trim size (Pos. DOPBAT1 - SAP code = K017)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above..
- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 2584 6182

Technical Specifications

Printing	Offset
Layout	3 columns
Publication format	Stapled

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/2584.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1	14/01/12	14/01/12	27/12/11	29/12/11
2	21/01/12	21/01/12	05/01/12	09/01/12
3	28/01/12	28/01/12	13/01/12	16/01/12
4	04/02/12	04/02/12	20/01/12	23/01/12
5	11/02/12	11/02/12	27/01/12	30/01/12
6	18/02/12	18/02/12	03/02/12	06/02/12
7	25/02/12	25/02/12	10/02/12	13/02/12
8	03/03/12	03/03/12	17/02/12	20/02/12
9	10/03/12	10/03/12	24/02/12	27/02/12
10	17/03/12	17/03/12	02/03/12	05/03/12
11	24/03/12	24/03/12	09/03/12	12/03/12
12	31/03/12	31/03/12	16/03/12	19/03/12
13	07/04/12	07/04/12	23/03/12	26/03/12
14	14/04/12	14/04/12	30/03/12	02/04/12
15	21/04/12	21/04/12	05/04/12	06/04/12
16	28/04/12	28/04/12	13/04/12	16/04/12
17	05/05/12	05/05/12	20/04/12	23/04/12
18	12/05/12	12/05/12	27/04/12	30/04/12
19	19/05/12	19/05/12	04/05/12	07/05/12
20	26/05/12	26/05/12	11/05/12	14/05/12
21	02/06/12	02/06/12	18/05/12	21/05/12
22	09/06/12	09/06/12	25/05/12	28/05/12
23	16/06/12	16/06/12	01/06/12	04/06/12
24	23/06/12	23/06/12	08/06/12	11/06/12
25	30/06/12	30/06/12	15/06/12	18/06/12
26	07/07/12	07/07/12	22/06/12	25/06/12
27	14/07/12	14/07/12	29/06/12	02/07/12
28	21/07/12	21/07/12	06/07/12	09/07/12
29	28/07/12	28/07/12	13/07/12	16/07/12
30	18/08/12	18/08/12	02/08/12	03/08/12
31	25/08/12	25/08/12	02/08/12	03/08/12
32	01/09/12	01/09/12	02/08/12	03/08/12
33	08/09/12	08/09/12	24/08/12	27/08/12
34	15/09/12	15/09/12	31/08/12	03/09/12
35	22/09/12	22/09/12	07/09/12	10/09/12
36	29/09/12	29/09/12	14/09/12	17/09/12
37	06/10/12	06/10/12	21/09/12	24/09/12
38	13/10/12	13/10/12	28/09/12	01/10/12
39	20/10/12	20/10/12	05/10/12	08/10/12
40	27/10/12	27/10/12	12/10/12	15/10/12
41	03/11/12	03/11/12	19/10/12	22/10/12
42	10/11/12	10/11/12	26/10/12	29/10/12
43	17/11/12	17/11/12	31/10/12	05/11/12
44	24/11/12	24/11/12	09/11/12	12/11/12
45	01/12/12	01/12/12	16/11/12	19/11/12
46	08/12/12	08/12/12	23/11/12	26/11/12
47	15/12/12	15/12/12	30/11/12	03/12/12
48	22/12/12	22/12/12	06/12/12	09/12/12