Oggi - rcs pubblicità

Download pdf - Updated 02/03/2012

Media details Format and Technical Specifications Issue Calendar

Oggi magazine is still the weekly newsmagazine most read by Italian families.

It may be 60 years old, but Oggi continues to reach over three million readers every week: readers who prize the magazine's unmistakable style and who have come to place their trust in its reporting standards.

Over the years the magazine has built up a strong position in the family segment. But Oggi's leadership isn't just in terms of numbers, readers and copies sold, although these are obviously important for advertising. Oggi has earned its position with the quality and exclusivity of its up-to-the-minute reporting - an essential feature of a newsmagazine - with articles and photo-features that carry a major impact.

Oggi's reference target is in the "medium" and "medium-high" socio-economic classes, the bands of highest interest to makers of consumer goods.

The magazine's strong suit continues to be the many high-profile figures who every week enrich Oggi's pages with articles on politics, culture, society and free time.

Several regular columns discuss topical problems of daily life and give authoritative and credible advice to readers.

And as if all this isn't enough, year-round the magazine launches prestigious newsstand initiatives, ranging from free gifts to multimedia publications.

FIRST APPEARED:
1945

EDITOR-IN-CHIEF:
Umberto Brindani

FREQUENCE:
weekly

CIRCULATION:
492,000 copies
Ads 2010

READERSHIP:
3,319,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	3.319	100	100
Gender
Male	1.014	30.5	64
Female	2.305	69.5	134
Buying Manager
Yes	2.062	62.1	130
No	1.257	37.9	73
Age
14/17	111	3.3	77
18/24	218	6.6	79
25/34	350	10.6	74
35/44	561	16.9	92
45/54	621	18.7	110
55/64	566	17	118
Over 64	892	26.9	116
Education
Graduates	330	10	94
High School Certificates	1.150	34.6	105
School Leaving Certificates	1.285	38.7	106
Primary School	514	15.5	95
No one	40	1.2	36
Town size
Up to 10,000 inhabitants	1.092	32.9	106
10-30,000 inhabitants	769	23.2	96
30-100,000 inhabitants	697	21	99
100-250,000 inahbitants	240	7.2	86
Over 250,000 inahibitants	521	15.7	105
Geographical Areas
North-West	1.349	40.6	152
North-East	644	19.4	101
Centre	620	18.7	94
South	572	17.2	74
Islands	134	4	37
Regions
Piemonte Valle d'Aosta	462	13.9	182
Liguria	160	4.8	176
Lombardia	727	21.9	134
Trentino Alto Adige	34	1	61
Veneto	278	8.4	103
Friuli	105	3.2	153
Emilia	227	6.8	93
Toscana	183	5.5	88
Marche	129	3.9	150
Umbria	44	1.3	88
Lazio	263	7.9	84
Abruzzi e Molise	97	2.9	105
Campania	258	7.8	83
Puglia	100	3	45
Basilicata	68	2	209
Calabria	49	1.5	45
Sicilia	91	2.8	33
Sardegna	43	1.3	46
Socio-Economic Class
High Class	68	2.1	91
Middle-High Class	385	11.6	102
Middle	2475	74.6	109
Middlelow class	365	11	70
Low class	26	0.8	31
Profession
Manager/Upper Management/Entrepreneur freelance Professional	133	4	72
Employee	469	14.1	109
Shopkeepers / artisans	131	3.9	86
Agents / self-emplyed	43	1.3	82
Farmers	11	0.3	54
Teachers / Journalists	84	2.5	107
Workmen / agricultural workers	392	11.8	84
Housewives (Cat. 1)	30	0.9	152
Housewives (Cat. 2.6)	79	2.4	130
Housewives (Cat. 3.5)	69	2.1	130
Housewives (Cat. 7)	158	4.7	123
Housewives (Other Cat.)	303	9.1	117
Students	241	7.3	76
Pensioners	940	28.3	119
Others	236	7.1	77
Salary (Euros)
Up to 400	15	0.5	78
400 to 650	27	0.8	42
651 to 900	143	4.3	81
901 to 1150	212	6.4	80
1151 to 1400	347	10.5	87
1401 to 1650	336	10.1	110
1651 to 1900	285	8.6	98
1901 to 2150	264	7.9	99
2151 to 2400	311	9.4	104
2401 to 2650	342	10.3	109
2651 to 3250	379	11.4	108
3251 to 3850	334	10.1	119
3851 to 5000	214	6.4	113
Over 5000	112	3.4	111

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
The double-role women	12	168
The female elite	9	210
The protagonists	3	131
The bubbly women	5	165
The sound women	6	126
The curios and sober ladies	13	210
The home and church women	8	111
Self profile
I love anything new	80	101
I succeed in many of the things I do	69	101
I have confidence in myself	89	104
Women's clothing styles
Aspiring	10	111
Debutantes	12	141
Practical	6	134
Ladies	8	206
Madams	11	208
Purchasing styles
Aspiring	8	104
Prudent	10	174
Traditional	8	171
Showy	8	174
Rational	8	172
Food styles
Careful	17	162
Emulaive	8	106
Conservative	15	115
Balanced	17	167
New driving styles
Youthful enthusiasm	2	102
Classicism and prestige	8	174
Progressive and concrete	6	123
Female utility	10	121
Household management styles
Detatched	14	194
Proud	14	191
Essential	11	109
Women's cosmetic styles
Exuberant	9	152
Resilent	10	145
Resilent	8	119
Sophisticated	16	207
Well-preserved	15	171
Personal care styles
Discomfort and	24	133
Problems and solutions	12	180
Health and beauty	26	133
Financial styles
Consumers	18	117
Careful money management	21	120
New multimedia styles
General	22	327
Moderate	6	150
Informed	11	382
New-romantic	7	103
Leisure time
Carefree	5	105
Hyperactive	9	116
Stay at home mother	22	218
Holiday styles
Globtrotters	12	105
5 star hotel	13	186
Seeview hotel	12	145
Holiday home	10	141
Holiday destination
Italy	47	124
Europe	13	140
Activities to improve/retain welness
Yes	49	126
In the last 3 months have you…
Theatrical performance (drama or opera)	12	124
Lectures or cultural events	16	133
Museum/Exhibitions	16	141
Bookshop	43	141
LIVE SPORTS EVENT	15	105
Monuments/Churches	25	138
Cultural festivals	6	127
Total trade fairs	36	130
Eno-gastronomical trade fairs-events	27	131
Any trade fairs	22	129
Traditional local events	42	128
Outlets	29	120
ARCHEOLOGICAL SITE	4	111
ZOOS OR BOTANICAL GARDENS	3	104
POLITICAL EVENTS	6	119
Summary organizers
Defending Italian products	46	112
Quality of products	52	114
Brand awareness	30	120
Comparison between alternatives	64	110
Impulse buying	12	105
Orientation to being different	27	105
Sports
at least one	31	114
jogging	14	116
exercising at home	12	139
exercising in the gym	14	108
Massages	8	165
Purchasing: principles and guidelines
I am prepared to pay more for products that make life easier	55	109
before making an important purchase I look into all the different options	55	104
I compare the prices between similar product	78	110
before making an important purchase I look into all the different options	85	108
I choose products and brands that promise first-class service	73	107
I collect different types of rubbish (glass, paper, plastic) separately	81	112
i choose products/brands that respect the environment/human rights	64	112
i have a high opinion of companies that are engaged in social activities	82	110
I often buy, on impulse, products I hadn't thought of	29	106
we try to buy only Italian products (white goods, cars …)	51	112
Italian quality isn't inferior	85	106
I buy products that I know very well	76	108
I only buy products of well known brands	44	113
If I see a new product, I buy it	30	111
you can totally trust products from well known companies	50	115
I only buy really good quality products for my home and myself	61	107
the products I buy (toiletries, clothes) have to reflect my personality	67	108
before I buy a product/goods/service i like to visit many points of sale	63	111
I like to walk around shopping centres and visit the shops	53	113
I like to shop: for me buying is a real pleasure	50	117
When I see a new product, I am interested in trying it	42	104
I like to buy in small shops/markets	65	116
I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops	55	111
when possible i buy from outlets/stocks	47	104
I prefer to visit shops in which the staff is knowledgeable	77	109
When I make an important purchase I ask for the opinion on my friends and relatives	67	110
above all I pay attention to products which are highlighted by the point of sale	54	113
I usually write a shopping list	47	116
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	34	110
when I'm on holiday, I like to be "treated like a lord "	65	115
I prefer cultural holidays	53	116
I like to discover the beauty of my own country	85	109
I like relaxing holidays	86	111
I think holidays mean the pleasure of meeting new people	59	104
on holiday I spare no expense	19	102
I prefer to go on holiday with a group of friends	60	103
I like to visit naturalistic sites	68	113
I like changing resort and seeing new places	77	106
Health: principles and guidelines
I really look after my health	80	113
I have a periodical check up, even though I'm fine and I have no serious ailments	54	122
I use alternative medicine (faith-healing, acupunc-ture, etc.)	7	126
Attitudes to cosmetics
I do a lot to keep in shape	42	127
I look after my appearance, my image	61	106
I use face creams regularly	63	150
I use products to keep my skin young and supple	44	158
I often use natural toiletries	27	140
I only use good quality toiletries	42	132
I'm interested in innovations in cosmetics	31	150
I use product that are not tested on animals	40	132
I always pay attention to the brand of toiletries	55	134
I like to be tanned, in winter too	8	117
Clothing: principles and guidelines
in winter I often wear furs	9	189
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	10	102
I spend a lot of money on clothes	24	122
when I go out, I want to look elegant	51	129
every season I buy some new clothes	73	118
I keep my clothes very carefully	87	111
I like my clothes to smell fresh	93	106
I only buy fashionable clothes	33	108
I wear designer clothes	39	103
I consider accessories very important (shoes, socks, belts, ties, scarves)	48	114
I often wear costume jewellery (rings, bracelets, necklaces)	24	124
I often wear valuable rings, bracelets, necklaces	21	158
Household management: principles and guidelines
I really care about the house being clean	55	148
I like to take care of housework	38	149
I care about the floors being spotless	52	152
I always try new cleaning products	25	160
at home I have many cleaning products	33	155
Attention to the product's convenience	27	119
I only buy the best known brands	26	161
I often have friends and relatives round	34	159
my home is lively and colourful	41	156
Expenses, savings and investments: principles and guidelines
I carefully check bank statements	64	116
I do all I can to earn more	28	105
I like spending	45	105
I consider me a good administrator of my money	71	106
I prefer enjoying my money (spending it) rather than saving it	27	101
Do you own a credit card?
Yes	21	125
How much do you usually spend for clothes?
A great deal	1	135
A lot	7	117
Do you own any dogs?
Yes	20	112
Do you own any cats?
Yes	15	118
Attention to advertising in magazines
Often	11	223
Attitude to advertising
Ilike it, I enjoy it	45	112
It helps me orientate in the purchasing process	39	114
It should say more about the company and its values and history	46	125
Attention to advertising
High	33	141
Medium-high	26	111

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

PG 1 Page Trim size mm. 210 x 280	PGMO Half Horizontal Page Trim size mm. 210 x 136	0200 2 Columns Trim size mm. 102 x 280	0200 2 Columns Trim size mm. 102 x 280 Pos. FRSX Pos. FRDX
PGD Doppia Page Trim size mm. 420 x 280		PGDM Double Horizontal Half Page Trim size mm. 420 x 136

INSERTS

Staple bound

In the centre of the magazine
Only with the Director autorization del Direttore

Glued on national page
Right hand page

CELLOPHANADE

Cellophanade
Outside back cover

Special Gatefold

Gatefold 3 pages (*)pages 2 and 3 = double (199+204) = 403x280 mm - trim size (SAP pos. = BC2R - SAP code = K002) page 1 = full page 199x280 mm - trim size (SAP pos. = BC2R - SAP code = K001)		Gatefold 2 pages pages 1 and 2 = double (204+202) =1 406x280 mm - trim size (SAP pos. = BAT1 - SAP code = K004)		II di copertina 204x280 mm - trim size (SAP pos. = COP2 - SAP code = K003) II di cop. + I Romana (204+210) = 414x280 mm - trim size (Posiz.SAP = CO2R - SAP code = K005)
2 mezze ante rovesciate su prima di copertina Gatefold 2 pages ½ + 1 + ½ = double (105+199+105) = 409x265 mm - trim size (SAP pos. = PERS - SAP code = K009)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above..
- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 5095 6182

Technical Specifications

Printing	Rotogravure
Layout	4 columns
Publication format	Stapled

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/5095.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1	04/01/12	28/12/11	16/12/11	20/12/11
2	11/01/12	04/01/12	20/12/11	21/12/11
3	18/01/12	11/01/12	22/12/11	23/12/11
4	25/01/12	18/01/12	05/01/12	11/01/12
5	01/02/12	25/01/12	13/01/12	18/01/12
6	08/02/12	01/02/12	20/01/12	25/01/12
7	15/02/12	08/02/12	27/01/12	01/02/12
8	22/02/12	15/02/12	03/02/12	08/02/12
9	29/02/12	22/02/12	10/02/12	15/02/12
10	07/03/12	29/02/12	17/02/12	22/02/12
11	14/03/12	07/03/12	24/02/12	29/02/12
12	21/03/12	14/03/12	02/03/12	07/03/12
13	28/03/12	21/03/12	09/03/12	14/03/12
14	04/04/12	28/03/12	16/03/12	21/03/12
15	11/04/12	04/04/12	23/03/12	28/03/12
16	18/04/12	11/04/12	30/03/12	04/04/12
17	25/04/12	18/04/12	06/04/12	11/04/12
18	02/05/12	25/04/12	13/04/12	18/04/12
19	09/05/12	02/05/12	20/04/12	24/04/12
20	16/05/12	09/05/12	27/04/12	02/05/12
21	23/05/12	16/05/12	04/05/12	09/05/12
22	30/05/12	23/05/12	11/05/12	16/05/12
23	06/06/12	30/05/12	18/05/12	23/05/12
24	13/06/12	06/06/12	25/05/12	30/05/12
25	20/06/12	13/06/12	01/06/12	06/06/12
26	27/06/12	20/06/12	08/06/12	13/06/12
27	04/07/12	27/06/12	15/06/12	20/06/12
28	11/07/12	04/07/12	22/06/12	27/06/12
29	18/07/12	11/07/12	29/06/12	04/07/12
30	25/07/12	18/07/12	06/07/12	11/07/12
31	01/08/12	25/07/12	13/07/12	18/07/12
32	08/08/12	01/08/12	20/07/12	25/07/12
33	15/08/12	08/08/12	27/07/12	01/08/12
34	22/08/12	15/08/12	03/08/12	08/08/12
35	29/08/12	22/08/12	03/08/12	08/08/12
36	05/09/12	29/08/12	03/08/12	08/08/12
37	12/09/12	05/09/12	24/08/12	29/08/12
38	19/09/12	12/09/12	31/08/12	05/09/12
39	26/09/12	19/09/12	07/09/12	12/09/12
40	03/10/12	26/09/12	14/09/12	19/09/12
41	10/10/12	03/10/12	21/09/12	26/09/12
42	17/10/12	10/10/12	28/09/12	03/10/12
43	24/10/12	17/10/12	05/10/12	10/10/12
44	31/10/12	24/10/12	12/10/12	17/10/12
45	07/11/12	31/10/12	19/10/12	24/10/12
46	14/11/12	07/11/12	26/10/12	31/10/12
47	21/11/12	14/11/12	02/11/12	07/11/12
48	28/11/12	21/11/12	09/11/12	14/11/12
49	05/12/12	28/11/12	16/11/12	21/11/12
50	12/12/12	05/12/12	23/11/12	28/11/12
51	19/12/12	12/12/12	30/11/12	04/12/12
52	26/12/12	19/12/12	06/12/12	12/12/12