Max - rcs pubblicità

Download pdf - Updated 02/03/2012

Media details Format and Technical Specifications Issue Calendar

Established in 1985, Max is the first magazine to appear in Italy aimed at a young male public.

Max is a journey into the world of celebrities, fashion, music, cinema, travel and recent trends.

Max abounds with content, events, leading personalities, projects: advertising opportunities and special formats, both inside the magazine and on a multimedial scale.

An advertising versatility embedded in the DNA of Max, a plus that on the media market is in high demand.

All these elements, combined with a young male target - a crucially well-informed and expert target in terms of principal trends and consumer orientation - make Max an ideal and effective springboard for companies' advertising needs.

FIRST APPEARED:
1985

EDITOR-IN-CHIEF:
Andrea Rossi

FREQUENCE:
monthly

CIRCULATION:
99,000 copies
Ads 2010

READERSHIP:
699,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	699	100	100
Gender
Male	554	79.3	165
Female	145	20.7	40
Buying Manager
Yes	164	23.5	49
No	535	76.5	147
Age
14/17	53	7.6	177
18/24	146	20.9	252
25/34	154	22.1	156
35/44	191	27.4	148
45/54	84	12	70
55/64	51	7.2	50
Over 64	19	2.8	12
Education
Graduates	65	9.3	87
High School Certificates	297	42.5	128
School Leaving Certificates	310	44.3	121
Primary School	28	3.9	24
No one	0	0	0
Town size
Up to 10,000 inhabitants	221	31.6	102
10-30,000 inhabitants	186	26.6	110
30-100,000 inhabitants	138	19.7	93
100-250,000 inahbitants	62	8.9	105
Over 250,000 inahibitants	93	13.3	88
Geographical Areas
North-West	176	25.2	94
North-East	152	21.7	113
Centre	183	26.1	132
South	164	23.5	101
Islands	24	3.5	31
Regions
Piemonte Valle d'Aosta	24	3.5	45
Liguria	22	3.2	117
Lombardia	129	18.5	113
Trentino Alto Adige	9	1.3	75
Veneto	46	6.6	81
Friuli	27	3.8	186
Emilia	70	10.1	137
Toscana	62	8.9	142
Marche	31	4.4	168
Umbria	13	1.8	120
Lazio	77	11	117
Abruzzi e Molise	23	3.3	118
Campania	64	9.2	98
Puglia	41	5.9	88
Basilicata	13	1.9	192
Calabria	23	3.2	97
Sicilia	16	2.3	28
Sardegna	8	1.2	41
Socio-Economic Class
High Class	14	2	89
Middle-High Class	109	15.6	137
Middle	501	71.7	105
Middlelow class	70	10	63
Low class	5	0.8	30
Profession
Manager/Upper Management/Entrepreneur freelance Professional	58	8.3	150
Employee	115	16.4	126
Shopkeepers / artisans	49	7.1	154
Agents / self-emplyed	24	3.4	215
Farmers	0	0	0
Teachers / Journalists	8	1.1	45
Workmen / agricultural workers	159	22.8	162
Housewives (Cat. 1)	3	0.4	67
Housewives (Cat. 2.6)	6	0.8	44
Housewives (Cat. 3.5)	5	0.7	47
Housewives (Cat. 7)	8	1.2	31
Housewives (Other Cat.)	4	0.6	7
Students	119	17	178
Pensioners	43	6.1	26
Others	98	14.1	153
Salary (Euros)
Up to 400	2	0.3	51
400 to 650	5	0.7	38
651 to 900	18	2.5	48
901 to 1150	23	3.2	40
1151 to 1400	57	8.1	67
1401 to 1650	71	10.1	110
1651 to 1900	51	7.3	84
1901 to 2150	73	10.5	130
2151 to 2400	67	9.6	107
2401 to 2650	84	12.1	128
2651 to 3250	93	13.2	125
3251 to 3850	82	11.7	138
3851 to 5000	52	7.5	132
Over 5000	21	3.1	101

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
THE PRE-ELITE	4	123
THE MALE ELITE	25	356
THE PROTAGONISTS	10	451
THE FIGHTING WORKER	16	463
THE "WORK AND RECREATION" MEN	15	141
THE MANLY MEN	18	171
Self profile
I love anything new	86	120
I'm very energetic	88	112
I succeed in many of the things I do	83	121
I mostly act on instinct, in an emotional rather than rational way	47	114
I'm good at supervising other people	53	112
I have confidence in myself	95	111
I like taking risks	31	121
Men's clothing styles
0-24	20	257
Trendy	33	426
Functional	11	140
Double-breasted	12	345
Purchasing styles
Showy	9	193
Food styles
Careful	17	168
Functional	42	243
Emulative	11	140
Youthful	23	152
New driving styles
Youthful enthusiasm	11	538
Disillusion and convenience	10	192
Profession and satisfaction	12	263
Reliance and reassurance	24	212
Progressive and concrete	7	138
Men's cosmetic styles
Dishevelled	18	257
Imitators	12	161
Narcissistic	42	476
Personal care styles
Sport and fitness	50	215
Problems and answers	9	135
Health and beauty	22	114
Financial styles
Youngsters	21	134
Consumers	32	204
Dependent VIPs	19	244
Autonomous VIPs	12	256
New multimedia styles
New comers	16	119
Technophiles	28	288
Fans	34	226
Supporters	12	144
Audiophiles	8	104
Leisure time
Carefree	14	294
Hyperactive	12	144
Busy	28	178
Holiday styles
Globetrotters	33	300
5-star hotel	10	136
Holiday village	18	149
Indigenous	31	119
Holiday destination
Italy	45	120
Europe	16	165
Outside Europe	10	232
Activities to improve/retain welness
Yes	54	141
In the last 3 months have you…
LECTURES OR CULTURAL EVENTS	20	168
BOOKSHOP	45	148
LIVE SPORTS EVENT	31	216
trade fairs	53	193
ENO-GASTRONOMICAL TRADE FAIRS/EVENTS	33	161
OTHER TYPES OF TRADE FAIRS	42	243
TRADITIONAL LOCAL EVENTS	48	146
OUTLETS	41	173
Archeological sites	5	168
ZOOS OR BOTANICAL GARDENS	8	151
Summary organizers
Quality of products	51	113
Brand awareness	31	126
Comparison between alternatives	66	114
Impulse buying	25	213
Appeal of novelty	61	183
Appeal of form/appearance	58	146
Orientation to being different	51	197
Sports
at least one	55	204
jogging	36	302
exercising at home	17	193
exercising in the gym	32	240
Yoga	4	210
Massages	5	112
Purchasing: principles and guidelines
I spend all the money I earn	29	195
If I like something, I just buy it without considering the price	39	153
I am prepared to spend more for products that make life easier	73	144
I choose products and brands that promise first-class service	80	118
I like changing brands	76	160
I often buy, on impulse, products I hadn't thought of	49	179
I only buy products of well known brands	52	132
if I see a new product in a shop/supermarket, I often buy it	31	114
When I buy i mostly rely on instinct	58	153
I'm always keen to try the new hi-tech products	69	195
I only buy really good quality products for my home and myself	62	109
the products I buy (toiletries, clothes) have to reflect my personality	81	129
I try to be a non-conformist in what I buy or own	52	170
when i choose a product i take aesthetic attributes into account	61	159
before I buy a product/goods/service i like to visit many points of sale	63	110
before I am convinced about buying I need to see and touch the products	80	105
When I see a new product, I am interested in trying it	53	130
When possible I buy from outlets/stocks	62	138
I prefer to visit shops in which the staff is knowledgeable	75	107
above all I pay attention to products which are highlighted by the point of sale	50	105
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	35	112
At first, I look for some informations on Internet	36	211
during my travels, on holiday, I'm prepared to put up with some discomfort	35	124
I enjoy camping	35	128
I prefer holidays on the move rather than in one place	60	151
when I'm on holiday, I like to be "treated like a lord "	61	108
I prefer cultural holidays: visiting cities, historic sites, museums, etc.	47	104
I like adventurous holidays	38	140
I think holidays mean the pleasure of meeting new people	67	119
on holiday I spare no expense	28	149
I prefer to go on holiday with a group of friends	71	122
I like the idea of a holiday village	67	139
I like to visit naturalistic sites	74	122
I like changing resort and seeing new places	92	126
I prefer low cost/last minute holidays (cheap)	45	103
Attitudes to cosmetics
I do a lot to keep in shape	39	119
I look after my appearance, my image	77	134
I like others to look at me	53	161
I only use good quality toiletries	42	133
I'm interested in innovations in cosmetics	23	113
I use product that are not tested on animals	42	139
I always pay attention to the brand of toiletries	44	107
Clothing: principles and guidelines
I usually wear jeans	84	135
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	12	119
I spend a lot of money on clothes	40	202
I dress in a young style	87	160
I often wear a valuable watch	22	160
every season I buy some new clothes	80	131
I only buy fashionable clothes	41	134
I wear designer clothes	71	189
I dress in a very personal way	64	106
I consider accessories very important (shoes, socks, belts, ties, scarves)	51	123
I buy my clothes only in highclass boutiques	21	234
Expenses, savings and investments: principles and guidelines
I carefully check bank statements	67	122
I feel fairly knowledgeable in the financial field	39	148
I do all I can to earn more	62	134
I like spending	65	153
I follow the Stock Exchange prices	15	243
I look with interest at advertising for financial services	12	201
I prefer enjoying my money (spending it) rather than saving it	64	239
if I had to invest in something, I'd consider performance more than safety	26	164
Do you own a credit card?
Yes	34	205
How much do you usually spend for clothes?
A great deal	3	523
A lot	8	140
Enough	65	146
Attention to advertising in magazines
Often	9	183
Attitude to advertising
I like it, it amuses me	58	145
It helps me orientate in the purchasing process	56	164
It should say more about the company and its values and history	42	113
Attention to advertising
High	47	199
Medium High	32	136

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

1M00
Half vertical Page
Trim size
mm. 111 x 320

PG
Page
Trim size
mm. 235 x 320

PGMO
Half Horizontal Page
Trim size
mm. 235 x 160

PGD
Double page
Trim size
mm. 470 x 320

INSERTS

Bound
With magazine

Glued on national page
(Right hand page)

CELLOPHANADE

Cellophanade
Outside back cover

Special Gatefold

Gatefold 3 pages

(*)pag. 2 e 3 = double (220+230) = 450x320
(Posiz. SAP = BC2R codice SAP = K002)

pag. 1 = full page 220x320
(Posiz. SAP = BC2R codice SAP = K001)

Gatefold 2 pages

pag. 1 e 2 = double (230+230) = 460x320
(Posiz. SAP = BAT1 codice SAP = K004)

II di copertina
230x320
(Posiz. SAP = COP2 codice SAP = K003)

II di cop. + I Romana
(230 + 235)=465 x 320
(Posiz.SAP = CO2R codice SAP = K005)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above..
B = Attenzione le misure indicate contemplano già la riduzione affinchè si veda una fascia bianca sul lato esterno della prima romana che non è coperto dalla cover come da richiesta del direttore di testata.
- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 2584 6182

Technical Specifications

Printing	Rotogravure
Layout	3 columns
Publication format	Booklet

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/2584.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1	01/01/12	29/12/11	09/12/11	12/12/11
2	01/02/12	27/01/12	10/01/12	13/01/12
3	01/03/12	24/02/12	10/02/12	14/02/12
4	01/04/12	30/03/12	09/03/12	12/03/12
5	01/05/12	03/05/12	13/04/12	17/04/12
6	01/06/12	07/06/12	17/05/12	21/05/12
7	01/07/12	05/07/12	14/06/12	18/06/12
8	01/08/12	02/08/12	12/07/12	16/07/12
9	01/09/12	06/09/12	06/08/12	09/08/12
10	01/10/12	04/10/12	13/09/12	17/09/12
11	01/11/12	01/11/12	11/10/12	15/10/12
12	01/12/12	06/12/12	15/11/12	19/11/212