Io Donna - rcs pubblicità

Download pdf - Updated 01/03/2012

Media details Format and Technical Specifications Issue Calendar

Io Donna is the female counterpart of Corriere della Sera, from which it has inherited its authoritativeness, flavor, and balance.

It's the magazine that has changed what it means to be a woman in Italy.

Its target audience is the woman who knows how to strike a balance between commitments, culture, and the most typical women's interests, such as fashion, cosmetics, entertainment, decor, and cuisine.

Io Donna readers have a split personality: alongside the busy, sophisticated woman, there's a more feminine woman, looking for health and beauty advice.

The magazine's format reflects this dual nature, with every issue beginning with an attention-getting cover story dedicated to a high-profile woman, from where it branches off into the classic structure of women's magazines for a refined readership.

Io Donna has a unique editorial formula for reporting on fashion: every week this magazine reports on fashion as if it were tackling a story, a single theme covered with the aid of the imagination and fashion items.

The result is a new discovery with every edition. The setting for and the themes of the fashion pieces are of such originality that Io Donna truly brings to life clothing items and accessories.

Io Donna, on account of its versatility and creativity, of the rich imagination of its editorial staff and collaborators is also an effective medium that is fully equipped to conceive and execute special operations tailored to its customers’ needs.

FIRST APPEARED:
1996

EDITOR-IN-CHIEF:
Diamante D'Alessio

FREQUENCE:
weekly

CIRCULATION:
433,000 copies
Ads 2010

READERSHIP:
1,428,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	1.428	100	100
Gender
Male	320	22.4	47
Female	1108	77.6	149
Buying Manager
Yes	923	64.6	135
No	506	35.4	68
Age
14/17	47	3.3	77
18/24	98	6.9	82
25/34	187	13.1	93
35/44	295	20.6	112
45/54	271	19	111
55/64	245	17.1	119
Over 64	285	19.9	86
Education
Graduates	404	28.3	267
High School Certificates	677	47.4	143
School Leaving Certificates	296	20.7	57
Primary School	45	3.1	19
No one	7	0.5	14
Town size
Up to 10,000 inhabitants	377	26.4	85
10-30,000 inhabitants	321	22.5	93
30-100,000 inhabitants	254	17.8	84
100-250,000 inahbitants	116	8.1	96
Over 250,000 inahibitants	359	25.1	167
Geographical Areas
North-West	698	48.9	183
North-East	277	19.4	101
Centre	219	15.3	77
South	192	13.5	58
Islands	42	2.9	26
Regions
Piemonte Valle d'Aosta	67	4.7	61
Liguria	16	1.1	40
Lombardia	615	43.1	264
Trentino Alto Adige	36	2.5	151
Veneto	122	8.6	105
Friuli	39	2.7	131
Emilia	80	5.6	76
Toscana	46	3.2	51
Marche	24	1.7	63
Umbria	12	0.9	56
Lazio	137	9.6	101
Abruzzi e Molise	25	1.8	64
Campania	63	4.4	47
Puglia	56	3.9	58
Basilicata	22	1.5	156
Calabria	26	1.8	56
Sicilia	27	1.9	23
Sardegna	15	1	37
Socio-Economic Class
High Class	110	7.7	342
Middle-High Class	326	22.8	202
Middle	925	64.8	95
Middlelow class	62	4.3	27
Low class	5	0.4	14
Profession
Manager/Upper Management/Entrepreneur freelance Professional	197	13.8	250
Employee	256	17.9	138
Shopkeepers / artisans	50	3.5	76
Agents / self-emplyed	17	1.2	74
Farmers	4	0.3	42
Teachers / Journalists	104	7.3	309
Workmen / agricultural workers	86	6	43
Housewives (Cat. 1)	29	2	338
Housewives (Cat. 2.6)	42	2.9	160
Housewives (Cat. 3.5)	20	1.4	89
Housewives (Cat. 7)	31	2.2	57
Housewives (Other Cat.)	72	5	64
Students	133	9.3	97
Pensioners	318	22.3	94
Others	69	4.8	53
Salary (Euros)
Up to 400	5	0.3	56
400 to 650	11	0.7	38
651 to 900	39	2.7	51
901 to 1150	41	2.9	36
1151 to 1400	83	5.8	48
1401 to 1650	104	7.3	79
1651 to 1900	96	6.7	77
1901 to 2150	96	6.7	84
2151 to 2400	129	9	101
2401 to 2650	138	9.7	103
2651 to 3250	198	13.8	131
3251 to 3850	184	12.9	152
3851 to 5000	163	11.4	200
Over 5000	142	10	330

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
THE PRE-ELITE	4	124
THE GIRL DREAMERS	13	181
THE FEMALE ELITE	21	465
THE PROTAGONISTS	11	469
THE BUBBLY WOMEN	7	248
THE SOUND WOMEN	8	174
Self profile
I love anything new	81	114
I succeed in many of the things I do	72	104
Women's clothing styles
Debutantes	22	269
Ladies	12	312
Madams	10	182
Men's clothing styles
Functional	11	134
Double-breasted	7	210
Purchasing styles
Traditional	8	176
Showy	12	276
Rational	13	269
Food styles
Careful	25	246
Functional	34	197
Emulative	9	120
Balanced	14	140
New driving styles
Youthful enthusiasm	2	103
Disillusion and convenience	6	113
Profession and satisfaction	9	199
Classicism and prestige	5	123
Progressive and concrete	16	306
Household management styles
Detatched	18	250
Women's cosmetic styles
Soap and water	8	135
Exuberant	14	253
Resilent	20	305
Sophisticated	19	251
Men's cosmetic styles
Narcissistic	11	122
Personal care styles
Problems and answers	15	236
Health and beauty	32	167
Financial styles
Consumers	31	201
Dependent VIPs	9	115
Autonomous VIPs	11	246
New multimedia styles
Newcomers	26	193
Technophiles	24	247
Informed	8	278
Leisure time
Carefree	11	233
Hyperactive	29	354
Stay-at-home mothers	27	270
Holiday styles
Globetrotters	27	248
5-star hotel	21	295
Holiday village	14	115
Holiday home	8	116
Holiday destination
Italy	69	181
Europe	19	200
Outside Europe	7	145
Activities to improve/retain welness
Yes	49	127
In the last 3 months have you…
THEATRICAL PERFORMANCE (DRAMA OR OPERA)	18	186
LECTURES OR CULTURAL EVENTS	20	167
MUSEUMS, EXHIBITIONS	26	230
BOOKSHOP	68	220
MONUMENTS/CHURCHES	44	243
cultural festivals	10	231
trade fairs	40	145
ENO-GASTRONOMICAL TRADE FAIRS/EVENTS	29	138
OTHER TYPES OF TRADE FAIRS	22	131
TRADITIONAL LOCAL EVENTS	39	119
OUTLETS	35	146
ARCHEOLOGICAL SITE	7	205
ZOOS OR BOTANICAL GARDENS	6	204
POLITICAL EVENTS	6	106
Summary organizers
Impulse buying	14	121
Appeal of novelty	36	109
Orientation to being different	32	122
Sports
at least one	49	183
jogging	19	163
exercising at home	19	212
exercising in the gym	21	156
yoga	3	155
massage	12	258
Purchasing: principles and guidelines
I am prepared to pay more for products that make life easier	63	124
before making an important purchase I look into all the different options	58	111
I collect different types of rubbish (glass, paper, plastic) separately	87	120
i choose products/brands that respect the environment/human rights	62	108
i have a high opinion of companies that are engaged in social activities	88	118
I often buy, on impulse, products I hadn't thought of	33	123
if I see a new product in a shop/supermarket, I often buy it	37	140
I'm always keen to try the new hi-tech products	41	115
Often the product of small brand o without brand are better	71	110
the products I buy (toiletries, clothes) have to reflect my personality	73	116
I try to be a non-conformist in what I buy or own	37	122
before I buy a product/goods/service i like to visit many points of sale	63	110
I like to walk around shopping centres and visit the shops	51	108
I like to shop: for me buying is a real pleasure	54	126
When I see a new product, I am interested in trying it	51	124
I like to buy in small shops/markets	69	123
I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops	58	129
I prefer to visit shops in which the staff is knowledgeable	76	108
I usually write a shopping list	49	121
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	35	113
At first, I look for some informations on Internet	27	159
during my travels, on holiday, I'm prepared to put up with some discomfort	32	115
I prefer holidays on the move rather than in one place	44	110
I prefer cultural holidays: visiting cities, historic sites, museums, etc.	63	140
i like to discover the beauty of my own country	89	114
I like relaxing holidays	80	104
I think holidays mean the pleasure of meeting new people	64	113
on holiday I spare no expense	24	126
I prefer to go on holiday with a group of friends	71	122
i like to visit naturalistic sites	80	132
I like changing resort and seeing new places	87	120
Health: principles and guidelines
I really look after my health	78	109
I prefer to treat illness with herbs	16	136
I have faith in the homeopathic medicine	14	142
I have a periodical check up, even though I'm fine and I have no serious ailments	49	112
I use alternative medicine (faith-healing, acupunc-ture, etc.)	6	118
Attitudes to cosmetics
I do a lot to keep in shape	36	108
I look after my appearance, my image	72	124
I like others to look at me	44	133
I use face creams regularly	66	159
I use products to keep my skin young and supple	46	166
I often use natural toiletries	32	165
I only use good quality toiletries	39	125
I'm interested in innovations in cosmetics	40	194
I use product that are not tested on animals	48	158
I always pay attention to the brand of toiletries	57	137
I like to be tanned, in winter too	10	156
Clothing: principles and guidelines
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	21	203
I spend a lot of money on clothes	28	139
I often wear a valuable watch	20	140
when I go out, I want to look elegant	53	134
every season I buy some new clothes	78	127
I keep my clothes very carefully	82	104
I like my clothes to smell fresh	92	105
I wear designer clothes	54	143
I dress in a very personal way	64	107
I consider accessories very important (shoes, socks, belts, ties, scarves)	60	143
I often wear costume jewellery (rings, bracelets, necklaces)	40	206
I often wear valuable rings, bracelets, necklaces	22	165
I buy my clothes only in highclass boutiques	12	139
Household management: principles and guidelines
I really care about the house being clean	50	135
I like to take care of housework	28	110
I always try new cleaning products	21	133
at home I have many cleaning products	28	130
I only buy the best known brands	23	143
Only during weekends I clean my home	16	183
I often have friends and relatives round	33	154
my home is lively and colourful	44	169
Expenses, savings and investments: principles and guidelines
I feel fairly knowledgeable in the financial field	33	124
I look for profitable ways to invest my money	37	140
I do all I can to earn more	51	110
I like spending	54	127
I follow the Stock Exchange prices	12	200
I look with interest at advertising for financial services	9	153
I prefer enjoying my money (spending it) rather than saving it	35	129
Do you own a credit card?
Yes	40	241
How much do you usually spend for clothes?
A lot	9	156
Enough	62	139
Do you own any cats?
Yes	18	142
Attention to advertising in magazines
Often	11	223
Attention to advertising
High	40	173
Medium-high	25	108

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

PG Full page Trim size mm 205 x 265	PGD Double page Trim size mm 410 x 265		PGM0 Half page Trim size mm 205 x 132	PGDM Double Horizontal Half Page Trim size mm. 410 x 132
0100 1 Column Trim size mm. 70 x 265	0200 2 Columns Trim size mm. 125 x 265

SPECIAL FORMAT

1M00
C/Staff
1,5 Columns
Trim size
mm 100 x 265

4M00
C/Staff
4,5 Columns
Trim size
mm 305 x 265

INSERTS

Staple bound
Except form perfect bound issue
(Speciali o ad alta foliazione)

In the centre of the magazine
Only with the Director autorization
or under exceptional circustances

Glued on national page
(Right hand page)

CELLOPHANADE

Cellophanade
Outside back cover
In presenza del supplemento Casamica l'inserto sarÃ chiuso tra le due riviste

Special Gatefold

Gatefold 3 pages (*)pages 2 and 3 = double (196+199) = 395x265 mm - trim size (SAP pos. = BC2R - SAP code = K002) page 1 = full page 196x265 mm - trim size (SAP pos. = BC2R - SAP code = K001)		Gatefold 2 pages pages 1 and 2 = double (199+197) = 396x265 mm - trim size (SAP pos. = BAT1 - SAP code = K004)		II di copertina 199x265 mm - trim size (SAP pos. = COP2 - SAP code = K003) II di cop. + I Romana (199 + 205) = 404x265 mm - trim size (SAP pos. = CO2R - SAP code = K005)
2 mezze ante rovesciate su prima di copertina Gatefold 2 pages ½ + 1 + ½ = double (110+198+110) = 418x265 mm - trim size (SAP pos. = PERS - SAP code = K009)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above..
B = Attenzione le misure indicate contemplano già la riduzione affinchè si veda una fascia bianca sul lato esterno della prima romana che non è coperto dalla cover come da richiesta del direttore di testata.
- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 5095 6182

Technical Specifications

Printing	Rotogravure
Layout	3 columns
Publication format	Stapled

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "ModalitÃ di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/5095.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1/3	14/01/12	14/01/12	20/12/11	21/12/11
4	21/01/12	21/01/12	02/01/12	05/01/12
5	28/01/12	28/01/12	10/01/12	13/01/12
6	04/02/12	04/02/12	17/01/12	20/01/12
7	11/02/12	11/02/12	24/01/12	27/01/12
8	18/02/12	18/02/12	31/01/12	03/02/12
9	25/02/12	25/02/12	07/02/12	10/02/12
10	03/03/12	03/03/12	14/02/12	17/02/12
11	10/03/12	10/03/12	21/02/12	24/02/12
12	17/03/12	17/03/12	28/02/12	02/03/12
13	24/03/12	24/03/12	06/03/12	09/03/12
14	31/03/12	31/03/12	13/03/12	16/03/12
15	07/04/12	07/04/12	20/03/12	23/03/12
16	14/04/12	14/04/12	27/03/12	30/03/12
17	21/04/12	21/04/12	03/04/12	06/04/12
18	28/04/12	28/04/12	10/04/12	13/04/12
19	05/05/12	05/05/12	17/04/12	20/04/12
20	12/05/12	12/05/12	24/04/12	27/04/12
21	19/05/12	19/05/12	01/05/12	04/05/12
22	26/05/12	26/05/12	08/05/12	11/05/12
23	02/06/12	02/06/12	15/05/12	18/05/12
24	09/06/12	09/06/12	22/05/12	25/05/12
25	16/06/12	16/06/12	29/05/12	01/06/12
26	23/06/12	23/06/12	05/06/12	08/06/12
27	30/06/12	30/06/12	12/06/12	15/06/12
28	07/07/12	07/07/12	19/06/12	22/06/12
29	14/07/12	14/07/12	26/06/12	29/06/12
30	21/07/12	21/07/12	03/07/12	06/07/12
31	28/07/12	28/07/12	10/07/12	13/07/12
32	04/08/12	04/08/12	17/07/12	20/07/12
33/34	18/08/12	18/08/12	24/07/12	27/07/12
35	25/08/12	25/08/12	24/07/12	27/07/12
36	01/09/12	01/09/12	31/07/12	03/08/12
37	08/09/12	08/09/12	21/08/12	24/08/12
38	15/09/12	15/09/12	28/08/12	31/08/12
39	22/09/12	22/09/12	04/09/12	07/09/12
40	29/09/12	29/09/12	11/09/12	14/09/12
41	06/10/12	06/10/12	18/09/12	21/09/12
42	13/10/12	13/10/12	25/09/12	28/09/12
43	20/10/12	20/10/12	02/10/12	05/10/12
44	27/10/12	27/10/12	09/10/12	12/10/12
45	03/11/12	03/11/12	16/10/12	19/10/12
46	10/11/12	10/11/12	23/10/12	26/10/12
47	17/11/12	17/11/12	30/10/12	05/11/12
48	24/11/12	24/11/12	06/11/12	09/11/12
49	01/12/12	01/12/12	13/11/12	16/11/12
50	08/12/12	08/12/12	20/11/12	23/11/12
51/52	15/12/12	15/12/12	27/11/12	30/11/12