Dove
Media detailsFormat and Technical SpecificationsIssue Calendar
Travel and home, enogastronomy and antiques, life style and new trends.
Under the direction of Carlo Montanaro, Dove is an invaluable reference point for the versatile interests of readers of a high social and cultural profile, with substantial financial resources and likely to travel extensively.
What makes Dove stand out as a travel magazine is its authoritative voice, its close watch on current affairs and the fact that it is the only monthly to cover consistently themes that would normally be considered the province of sector-specific magazines of other areas: real estate investments; design and furnishings; fashion and new trends.
In terms of content, Dove continues to pursue its mission as highly informative magazine: it is sophisticated, atmosphere-filled and care is taken over every detail while never losing sight of its "read&use" philosophy to offer its readers all such details and information as are necessary to organize the trip of their dreams.
Dove is made up of two sections: one section abounds with theme-based features- the most important include: "Uscire", "Antiquariato", "Arte e Fotografia", "Viaggi e Voli", "30 Giorni a Milano", "30 Giorni a Roma" - within which details are provided on the not-to-be-missed month's events; the other section contains the special features: eno-gastronomical itineraries, new 'Hotels de Charme' in seductive and picturesque localities, long-haul trips, fashion and culture&society articles and the highly-appreciated section of "Comprar Casa".
FIRST APPEARED:
1991
EDITOR-IN-CHIEF:
Carlo Montanaro
FREQUENCE:
monthly
CIRCULATION:
101,000 copies
Ads 2010
READERSHIP:
464,000 readers (adults)
Audipress 2011.3
Reader profile
| .000 | %Com | Idx | |
| Total | 464 | 100 | 100 |
| Gender | |||
| Male | 210 | 45.4 | 94 |
| Female | 253 | 54.6 | 105 |
| Buying Manager | |||
| Yes | 253 | 54.6 | 114 |
| No | 211 | 45.4 | 87 |
| Age | |||
| 14/17 | 7 | 1.6 | 37 |
| 18/24 | 29 | 6.3 | 76 |
| 25/34 | 74 | 16 | 113 |
| 35/44 | 115 | 24.9 | 135 |
| 45/54 | 91 | 19.7 | 115 |
| 55/64 | 66 | 14.2 | 98 |
| Over 64 | 80 | 17.3 | 74 |
| Education | |||
| Graduates | 110 | 23.7 | 223 |
| High School Certificates | 225 | 48.5 | 146 |
| School Leaving Certificates | 100 | 21.5 | 59 |
| Primary School | 23 | 4.9 | 30 |
| No one | 7 | 1.4 | 43 |
| Town size | |||
| Up to 10,000 inhabitants | 122 | 26.4 | 85 |
| 10-30,000 inhabitants | 123 | 26.4 | 109 |
| 30-100,000 inhabitants | 85 | 18.4 | 87 |
| 100-250,000 inahbitants | 42 | 9 | 106 |
| Over 250,000 inahibitants | 92 | 19.8 | 132 |
| Geographical Areas | |||
| North-West | 184 | 39.7 | 149 |
| North-East | 116 | 25.1 | 130 |
| Centre | 101 | 21.7 | 109 |
| South | 50 | 10.8 | 47 |
| Islands | 13 | 2.8 | 25 |
| Regions | |||
| Piemonte Valle d'Aosta | 41 | 8.9 | 116 |
| Liguria | 11 | 2.5 | 90 |
| Lombardia | 131 | 28.3 | 174 |
| Trentino Alto Adige | 5 | 1.1 | 68 |
| Veneto | 62 | 13.3 | 163 |
| Friuli | 5 | 1.2 | 56 |
| Emilia | 44 | 9.5 | 129 |
| Toscana | 27 | 5.7 | 91 |
| Marche | 25 | 5.3 | 205 |
| Umbria | 5 | 1 | 67 |
| Lazio | 45 | 9.6 | 102 |
| Abruzzi e Molise | 3 | 0.7 | 26 |
| Campania | 28 | 6.1 | 65 |
| Puglia | 10 | 2.2 | 32 |
| Basilicata | 4 | 0.8 | 82 |
| Calabria | 5 | 1 | 30 |
| Sicilia | 7 | 1.4 | 17 |
| Sardegna | 6 | 1.4 | 48 |
| Socio-Economic Class | |||
| High Class | 34 | 7.3 | 324 |
| Middle-High Class | 121 | 26.1 | 230 |
| Middle | 266 | 57.3 | 84 |
| Middlelow class | 40 | 8.7 | 55 |
| Low class | 3 | 0.6 | 23 |
| Profession | |||
| Manager/Upper Management/Entrepreneur freelance Professional | 86 | 18.5 | 336 |
| Employee | 75 | 16.3 | 125 |
| Shopkeepers / artisans | 27 | 5.8 | 126 |
| Agents / self-emplyed | 4 | 0.8 | 48 |
| Farmers | 5 | 1 | 161 |
| Teachers / Journalists | 23 | 5 | 212 |
| Workmen / agricultural workers | 43 | 9.3 | 66 |
| Housewives (Cat. 1) | 12 | 2.5 | 413 |
| Housewives (Cat. 2.6) | 9 | 1.8 | 100 |
| Housewives (Cat. 3.5) | 9 | 1.9 | 117 |
| Housewives (Cat. 7) | 11 | 2.3 | 61 |
| Housewives (Other Cat.) | 13 | 2.7 | 35 |
| Students | 29 | 6.2 | 65 |
| Pensioners | 94 | 20.3 | 85 |
| Others | 26 | 5.6 | 61 |
| Salary (Euros) | |||
| Up to 400 | 1 | 0.2 | 30 |
| 400 to 650 | 3 | 0.7 | 38 |
| 651 to 900 | 7 | 1.4 | 27 |
| 901 to 1150 | 18 | 4 | 50 |
| 1151 to 1400 | 33 | 7.1 | 59 |
| 1401 to 1650 | 25 | 5.5 | 59 |
| 1651 to 1900 | 37 | 8 | 92 |
| 1901 to 2150 | 38 | 8.2 | 102 |
| 2151 to 2400 | 32 | 7 | 78 |
| 2401 to 2650 | 37 | 8.1 | 86 |
| 2651 to 3250 | 73 | 15.7 | 148 |
| 3251 to 3850 | 69 | 14.9 | 176 |
| 3851 to 5000 | 47 | 10.2 | 180 |
| Over 5000 | 42 | 9.1 | 301 |
- Source: Audipress 2011.3
- Base: adulti
- C.I Concentration Index
- %comp.: Composition Percent
Styles that dominate
| % di comp. | I.C. | |
| New Sinottica lifestyles | ||
| The evolutionary guys | 6 | 158 |
| THE PRE-ELITE | 5 | 182 |
| THE DOUBLE-ROLE WOMEN | 16 | 222 |
| THE FEMALE ELITE | 10 | 220 |
| THE MALE ELITE | 18 | 247 |
| THE PROTAGONISTS | 11 | 488 |
| The fighting worker | 5 | 135 |
| The bubbly women | 10 | 353 |
| Self profile | ||
| I love anything new | 80 | 111 |
| I succeed in many of the things I do | 73 | 106 |
| I mostly act on instinct, in an emotional rather than rational way | 47 | 113 |
| I'm good at supervising other people | 49 | 104 |
| I like taking risks | 32 | 128 |
| Women's clothing styles | ||
| Debutantes | 22 | 266 |
| Ladies | 10 | 259 |
| Men's clothing styles | ||
| Double-breasted | 15 | 456 |
| Purchasing styles | ||
| Traditional | 6 | 134 |
| Showy | 10 | 213 |
| Rational | 12 | 246 |
| Food styles | ||
| Careful | 28 | 274 |
| Functional | 40 | 231 |
| New driving styles | ||
| Disillusion and convenience | 9 | 183 |
| Profession and satisfaction | 13 | 293 |
| Progressive and concrete | 14 | 280 |
| Household management styles | ||
| Detatched | 9 | 126 |
| Women's cosmetic styles | ||
| Soap and water | 8 | 133 |
| Exuberant | 6 | 105 |
| Resilent | 8 | 114 |
| Sophisticated | 19 | 243 |
| Well-preserved | 10 | 110 |
| Men's cosmetic styles | ||
| Dishevelled | 9 | 136 |
| Narcissistic | 15 | 173 |
| Detatched | 9 | 125 |
| Personal care styles | ||
| Sport and fitness | 40 | 172 |
| Problems and solutions | 10 | 151 |
| Health and fitness | 31 | 157 |
| Financial styles | ||
| Consumers | 50 | 323 |
| Indipendent Vip | 16 | 348 |
| New multimedia styles | ||
| Newcomers | 26 | 194 |
| Technophiles | 31 | 313 |
| Informed | 8 | 281 |
| Audiophiles | 9 | 108 |
| Leisure time | ||
| Hyperactive | 29 | 365 |
| Busy | 31 | 194 |
| Stay-at-home mothers | 18 | 178 |
| Holiday styles | ||
| Globetrotters | 33 | 298 |
| 5-star hotel | 19 | 261 |
| Holiday village | 17 | 144 |
| Audiophiles | 10 | 148 |
| Holiday destination | ||
| Italy | 65 | 172 |
| Europe | 30 | 316 |
| Outside Europe | 13 | 281 |
| Activities to improve/retain welness | ||
| Yes | 63 | 164 |
| In the last 3 months have you… | ||
| THEATRICAL PERFORMANCE (DRAMA OR OPERA) | 19 | 201 |
| LECTURES OR CULTURAL EVENTS | 22 | 182 |
| MUSEUMS, EXHIBITIONS | 22 | 191 |
| BOOKSHOP | 62 | 201 |
| LIVE SPORTS EVENT | 19 | 129 |
| MONUMENTS/CHURCHES | 30 | 164 |
| cultural festivals | 9 | 210 |
| trade fairs | 42 | 152 |
| ENO-GASTRONOMICAL TRADE FAIRS/EVENTS | 30 | 143 |
| OTHER TYPES OF TRADE FAIRS | 30 | 177 |
| TRADITIONAL LOCAL EVENTS | 43 | 130 |
| OUTLETS | 40 | 165 |
| POLITICAL EVENTS | 6 | 115 |
| Summary organizers | ||
| Brand awareness | 29 | 115 |
| Comparison between alternatives | 62 | 108 |
| Impulse buying | 19 | 165 |
| Appeal of novelty | 48 | 144 |
| Orientation to being different | 47 | 183 |
| Sports | 66 | 245 |
| jogging | 35 | 296 |
| exercising at home | 26 | 293 |
| exercising in the gym | 34 | 256 |
| yoga | 6 | 329 |
| massage | 11 | 243 |
| Purchasing: principles and guidelines | ||
| I often buy useless things | 28 | 139 |
| If I like something, I just buy it without considering the price | 42 | 167 |
| i am prepared to spend more for products that make life easier | 74 | 146 |
| I choose products and brands that promise first-class service | 83 | 122 |
| I collect different types of rubbish (glass, paper, plastic) separately | 88 | 121 |
| i have a high opinion of companies that are engaged in social activities | 84 | 113 |
| I like changing brands | 58 | 122 |
| I often buy, on impulse, products I hadn't thought of | 40 | 147 |
| I only buy products of well known brands | 48 | 121 |
| if I see a new product in a shop/supermarket, I often buy it | 40 | 152 |
| When I buy i often rely on instinct | 53 | 139 |
| I'm always keen to try the new hi-tech products | 47 | 133 |
| you can totally trust products from well known companies | 47 | 107 |
| the products I buy (toiletries, clothes) have to reflect my personality | 87 | 138 |
| I try to be a non-conformist in what I buy or own | 51 | 166 |
| I often buy a product because of its nice packaging | 26 | 138 |
| when i choose a product i take aesthetic attributes into account | 56 | 148 |
| I like to shop: for me buying is a real pleasure | 57 | 133 |
| when i see a new product, i am interested in trying it | 50 | 123 |
| I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops | 52 | 104 |
| when possible I buy from outlets/stocks | 62 | 138 |
| I prefer to visit shops in which the staff is knowledgeable | 87 | 124 |
| Holidays: principles and guidelines | ||
| At first, I look for some informations on Internet | 18 | 108 |
| during my travels, on holiday, I'm prepared to put up with some discomfort | 32 | 116 |
| when I'm on holiday, I like to be "treated like a lord " | 64 | 112 |
| I prefer cultural holidays: visiting cities, historic sites, museums, etc. | 51 | 113 |
| i like to discover the beauty of my own country | 93 | 119 |
| when I'm on holiday, I like to be "treated like a lord " | 83 | 108 |
| i like adventurous holidays | 29 | 110 |
| I think holidays mean the pleasure of meeting new people | 62 | 109 |
| on holiday I spare no expense | 23 | 122 |
| I prefer to go on holiday with a group of friends | 63 | 108 |
| I like the idea of a holiday village | 56 | 116 |
| i like to visit naturalistic sites | 80 | 133 |
| I like changing resort and seeing new places | 83 | 114 |
| I prefer low cost/last minute holidays | 50 | 115 |
| Attitudes to cosmetics | ||
| I do a lot to keep in shape | 45 | 134 |
| I look after my appearance, my image | 66 | 114 |
| I like others to look at me | 45 | 138 |
| I use face creams regularly | 55 | 133 |
| I use products to keep my skin young and supple | 39 | 139 |
| I only use good quality toiletries | 48 | 151 |
| I'm interested in innovations in cosmetics | 37 | 180 |
| I use product that are not tested on animals | 43 | 144 |
| I always pay attention to the brand of toiletries | 60 | 145 |
| I like to be tanned, in winter too | 13 | 195 |
| Clothing: principles and guidelines | ||
| I usually wear jeans | 73 | 117 |
| in winter I often wear furs | 7 | 153 |
| I usually wear a complete / matching outfit (jacket and tie, suit, dress) | 26 | 257 |
| I spend a lot of money on clothes | 35 | 174 |
| I dress in a young style | 63 | 117 |
| I often wear a valuable watch | 28 | 198 |
| when I go out, I want to look elegant | 61 | 153 |
| every season I buy some new clothes | 80 | 129 |
| I keep my clothes very carefully | 90 | 115 |
| I like my clothes to smell fresh | 97 | 110 |
| I only buy fashionable clothes | 43 | 140 |
| I wear designer clothes | 60 | 158 |
| I consider accessories very important (shoes, socks, belts, ties, scarves) | 65 | 156 |
| I often wear costume jewellery (rings, bracelets, necklaces) | 21 | 107 |
| I buy my clothes only in highclass boutiques | 12 | 142 |
| Household management: principles and guidelines | ||
| I really care about the house being clean | 39 | 105 |
| I always try new cleaning products | 18 | 111 |
| at home I have many cleaning products | 28 | 133 |
| I only buy the best known brands | 19 | 122 |
| Only during weekends I clean my home | 10 | 107 |
| I often have friends and relatives round | 27 | 127 |
| my home is lively and colourful | 30 | 116 |
| Expenses, savings and investments: principles and guidelines | ||
| I carefully check bank statements | 75 | 135 |
| I feel fairly knowledgeable in the financial field | 33 | 125 |
| I look for profitable ways to invest my money | 29 | 110 |
| I like spending | 65 | 153 |
| I follow the Stock Exchange prices | 16 | 257 |
| I look with interest at advertising for financial services | 9 | 146 |
| I prefer enjoying my money (spending it) rather than saving it | 43 | 159 |
| Do you own a credit card? | ||
| Yes | 43 | 260 |
| How much do you usually spend for clothes? | ||
| A lot | 7 | 126 |
| Enough | 74 | 167 |
| Attention to advertising in magazines | ||
| Often | 14 | 272 |
| Attitude to advertising | ||
| I like it, it amuses me | 46 | 114 |
| It helps me orientate in the purchasing process | 41 | 120 |
| It should say more about the company and its values and history | 43 | 118 |
| Attention to advertising | ||
| High | 45 | 194 |
- Source: Sinottica 2010.A
- Base: adulti
- C.I Concentration Index
- %comp.: Composition Percent
