Case da Abitare

Download pdf - Updated 29/02/2012

Media details Format and Technical Specifications Issue Calendar

Case da Abitare ('Houses for Living') is set to complete RCS Group's portfolio of specialist publications, by changing its target to the highest segment of the market.

Photos of interiors and furnishing solutions will form the core of the content, and the magazine will feature a wealth of details and items of interest from all over the world. As befits an Italian magazine, Case da Abitare will devote special attention to products made in Italy as well as design and fashion, and it will cover everything that goes into making your home a pleasant and comfortable place to live.

EDITOR-IN-CHIEF:
Francesca Taroni

FREQUENCE:
monthly

CIRCULATION:
80,000 copies
Ads 2010

READERSHIP:
354,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	354	100	100
Gender
Male	143	40.3	84
Female	211	59.7	115
Buying Manager
Yes	190	53.7	112
No	164	46.3	89
Age
14/17	4	1	24
18/24	18	5.1	62
25/34	78	21.9	155
35/44	100	28.4	154
45/54	49	14	82
55/64	50	14.2	98
Over 64	54	15.4	66
Education
Graduates	98	27.7	261
High School Certificates	131	37.1	112
School Leaving Certificates	102	28.9	79
Primary School	21	5.9	36
No one	1	0.4	11
Town size
Up to 10,000 inhabitants	117	33.2	107
10-30,000 inhabitants	83	23.3	96
30-100,000 inhabitants	61	17.1	81
100-250,000 inahbitants	34	9.6	114
Over 250,000 inahibitants	59	16.7	112
Geographical Areas
North-West	112	31.7	119
North-East	82	23.3	121
Centre	67	18.9	95
South	61	17.2	74
Islands	31	8.9	81
Regions
Piemonte Valle d'Aosta	16	4.5	59
Liguria	0	0	0
Lombardia	96	27.2	167
Trentino Alto Adige	4	1	60
Veneto	29	8.1	99
Friuli	17	4.7	226
Emilia	34	9.5	130
Toscana	23	6.6	106
Marche	11	3.2	124
Umbria	6	1.6	105
Lazio	26	7.4	79
Abruzzi e Molise	9	2.5	89
Campania	23	6.6	70
Puglia	20	5.5	82
Basilicata	5	1.3	134
Calabria	5	1.4	41
Sicilia	20	5.6	68
Sardegna	12	3.3	117
Socio-Economic Class
High Class	18	5.2	229
Middle-High Class	85	24	212
Middle	212	59.9	88
Middlelow class	37	10.4	66
Low class	2	0.5	18
Profession
Manager/Upper Management/Entrepreneur freelance Professional	63	17.8	323
Employee	58	16.5	127
Shopkeepers / artisans	13	3.6	79
Agents / self-emplyed	7	2	128
Farmers	1	0.3	49
Teachers / Journalists	8	2.3	98
Workmen / agricultural workers	47	13.2	94
Housewives (Cat. 1)	3	0.9	144
Housewives (Cat. 2.6)	9	2.6	139
Housewives (Cat. 3.5)	8	2.2	136
Housewives (Cat. 7)	10	2.9	74
Housewives (Other Cat.)	14	4	51
Students	22	6.1	64
Pensioners	67	19	80
Others	23	6.6	72
Salary (Euros)
Up to 400	1	0.4	70
400 to 650	0	0	0
651 to 900	12	3.5	66
901 to 1150	16	4.5	57
1151 to 1400	25	7.1	59
1401 to 1650	18	5.2	56
1651 to 1900	33	9.4	108
1901 to 2150	20	5.7	71
2151 to 2400	25	7	78
2401 to 2650	44	12.6	133
2651 to 3250	51	14.5	137
3251 to 3850	36	10.2	121
3851 to 5000	42	11.8	207
Over 5000	29	8.1	269

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

PG
Page
Trim size
mm. 220 x 287

PGD
Double page
Trim size
mm. 440 x 287

INSERTS

Bound
With magazine

Glued on national page
(Right hand page)

CELLOPHANADE

Cellophanade
Outside back cover

Special Gatefold

Gatefold 3 pages

(*)pages 2 and 3 = double (208+213)
= 421x287 mm - trim size
(SAP pos. = BC2R - SAP code = K002)

page 1 = full page 208x287 mm - trim size
(SAP pos. = BC2R - SAP code = K001)

Gatefold 2 pages

pages 1 and 2 = double (213+213)
= 426x287 mm - trim size
(SAP pos. = BAT1 - SAP code = K004)

II di copertina
213x287 mm - trim size
(SAP pos. = COP2 - SAP code = K003)

II di cop. + I Romana = B
(213+213) = 426x287 mm - trim size
(SAP pos. = CO2R - SAP code = K005)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above.
- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 2584 6182

Technical Specifications

Printing	Offset
Layout	4 columns
Publication format	Booklet

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/2584.6182).

Booking deadline

4 weeks before publication date.

CASE DA ABITARE - CHINA

STANDARD FORMATS

PG Page Trim size mm. 227 x 287	PGD Double page Trim size mm 454 x 287
0100 1 Column Trim size mm. 73x287	PGMO Horizontal half page Trim size mm. 227x140	PGMV Vertical half page Trim size mm. 110 x 287	X079 Foot Trim size mm 227 x 95

Technical Specifications

Printing	Offset
Layout	3 columns
Publication format	Booklet

Required material

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/2584.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
154 - Jan / Feb	01/01/12	10/01/12	20/12/11	22/12/11
155 - March	01/03/12	14/02/12	30/01/12	01/02/12
156 - April	01/04/12	10/04/12	20/03/12	22/03/12
157 - May	01/05/12	10/05/12	19/04/12	21/04/12
158 - June	01/06/12	12/06/12	21/05/12	23/05/12
159 - July	01/07/12	13/07/12	20/06/12	22/06/12
160 - Aug / Sep	01/09/12	21/08/12	18/07/12	20/07/12
161 - October	01/10/12	24/09/12	07/09/12	12/09/12
162 - November	01/11/12	25/10/12	04/10/12	06/10/12
163 - December	01/12/12	27/11/12	02/11/12	04/11/12

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
47 - JAN	01/01/12	07/01/12	06/12/11	13/12/11
48 - MAR	01/03/12	07/03/12	07/02/12	13/02/12
49 - APR	01/04/12	07/04/12	07/03/12	13/03/12
50 - MAY	01/05/12	07/05/12	05/04/12	12/04/12
51 - JUN	01/06/12	07/06/12	07/05/12	11/05/12
52 - JUL	01/07/12	07/07/12	07/07/12	13/07/12
53 - SEP	01/09/12	07/09/12	07/08/12	09/08/12
54 - OCT	01/10/12	07/10/12	06/09/12	13/09/12
55 - NOV	01/11/12	07/11/12	05/10/12	11/10/12
56 - DEC	01/12/12	07/12/12	07/11/12	13/11/12

Case da Abitare

Reader profile

CASE DA ABITARE

Required material

Please note

Info

Booking deadline

CASE DA ABITARE - CHINA

Required material

Please note

Info

Booking deadline

ISSUE CALENDAR 2012

ISSUE CALENDAR 2012 - CHINA