Bravacasa - rcs pubblicità

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Media details Format and Technical Specifications Issue Calendar

Bravacasa has been for years among the best Italian interior design magazines. This has been made possible by the comprehensive contents/style of the editorial formula which is capable of satisfy the reading requirements of extremely demanding readers. These readers, "true lovers of interior design", identify themselves with their house, which for them has become a supreme status symbol.

Bravacasa is a magazine in constant evolution, following the changes in their target readers' needs for information. This makes it possible for the paper to be always new and at the same time to maintain the unique style that has always been appreciated by its readers.

In this way, as the time goes by, Bravacasa is becoming a more and more complete and specialised magazine. It deals with all the themes of interior design, all kind of rooms, all styles. It has information about services (where to buy, the prices, the solutions), special articles on particular subjects (reviews) and "dream" space (the most unusual designs).

It offers to those wishing to invest in advertising a quality target audience which is extremely driven to purchase furniture. This target audience, thanks to the layout of the advertising pages, considers the editorial content and the advertising two inseparable means of information.

FIRST APPEARED:
1974

EDITOR-IN-CHIEF:
Rosanna Brambilla

FREQUENCE:
monthly

CIRCULATION:
195,000 copies
Ads 2010

READERSHIP:
855,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	855	100	100
Gender
Male	179	21	44
Female	675	79	152
Buying Manager
Yes	617	72.1	151
No	238	27.9	53
Age
14/17	8	1	23
18/24	42	5	60
25/34	115	13.5	95
35/44	244	28.5	154
45/54	200	23.3	137
55/64	144	16.9	117
Over 64	102	11.9	51
Education
Graduates	153	17.9	169
High School Certificates	387	45.2	137
School Leaving Certificates	249	29.1	80
Primary School	64	7.5	46
No one	3	0.3	9
Town size
Up to 10,000 inhabitants	261	30.6	98
10-30,000 inhabitants	212	24.8	102
30-100,000 inhabitants	177	20.7	98
100-250,000 inahbitants	63	7.4	87
Over 250,000 inahibitants	141	16.5	110
Geographical Areas
North-West	283	33.1	124
North-East	146	17	89
Centre	205	23.9	121
South	163	19	82
Islands	59	6.9	62
Regions
Piemonte Valle d'Aosta	60	7	92
Liguria	30	3.5	127
Lombardia	193	22.6	138
Trentino Alto Adige	7	0.8	46
Veneto	63	7.3	90
Friuli	28	3.3	160
Emilia	48	5.6	76
Toscana	78	9.1	145
Marche	40	4.6	178
Umbria	21	2.5	163
Lazio	67	7.8	82
Abruzzi e Molise	23	2.7	97
Campania	64	7.4	79
Puglia	35	4.1	61
Basilicata	21	2.4	248
Calabria	20	2.4	72
Sicilia	48	5.6	68
Sardegna	11	1.3	45
Socio-Economic Class
High Class	39	4.5	201
Middle-High Class	140	16.4	145
Middle	607	71	104
Middlelow class	63	7.4	47
Low class	6	0.7	26
Profession
Manager/Upper Management/Entrepreneur freelance Professional	81	9.4	171
Employee	160	18.7	144
Shopkeepers / artisans	48	5.6	123
Agents / self-emplyed	21	2.4	152
Farmers	2	0.3	41
Teachers / Journalists	32	3.7	158
Workmen / agricultural workers	95	11.1	79
Housewives (Cat. 1)	19	2.2	363
Housewives (Cat. 2.6)	29	3.4	186
Housewives (Cat. 3.5)	32	3.8	236
Housewives (Cat. 7)	38	4.4	115
Housewives (Other Cat.)	61	7.1	91
Students	39	4.5	47
Pensioners	131	15.3	64
Others	68	8	87
Salary (Euros)
Up to 400	1	0.1	17
400 to 650	1	0.1	7
651 to 900	21	2.4	46
901 to 1150	42	4.9	62
1151 to 1400	83	9.7	80
1401 to 1650	63	7.3	80
1651 to 1900	64	7.5	86
1901 to 2150	67	7.9	98
2151 to 2400	62	7.3	81
2401 to 2650	87	10.2	108
2651 to 3250	124	14.5	137
3251 to 3850	120	14.1	166
3851 to 5000	79	9.2	161
Over 5000	41	4.8	159

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
THE PRE-ELITE	3	114
THE DOUBLE-ROLE WOMEN	14	200
THE FEMALE ELITE	20	435
THE PROTAGONISTS	3	116
THE BUBBLY WOMEN	4	158
THE SOUND WOMEN	14	294
THE RESILIENT WOMEN	14	210
The corious and sober ladies	11	176
Self profile
I love anything new	83	116
I succeed in many of the things I do	80	116
I have confidence in myself	93	108
I like taking risks	28	110
Women's clothing styles
Aspiring	14	163
Debutantes	26	310
Practical	6	129
Ladies	15	390
Madams	6	110
Purchasing styles
Aspiring	16	214
Detatched	13	158
Showy	12	276
Rational	17	352
Food styles
Careful	24	231
Emulative	19	240
Conservative	18	138
Balanced	11	111
New driving styles
Disillusion and convenience	8	152
Reliance and reassurance	14	127
Progressive and concrete	13	263
Female utility	16	188
Household management styles
Careful	10	157
Detatched	28	400
Proud	10	140
Women's cosmetic styles
Soap and water	7	119
Exuberant	8	132
Resilent	20	305
Respectable	8	116
Sophisticated	28	366
Well-preserved	11	124
Personal care styles
Problems and solutions	19	295
Health and beauty	40	205
Financial styles
Consumers	26	167
Dependent VIPs	9	116
New multimedia styles
General	13	186
Technophiles	14	146
Informed	12	401
New romantics	11	154
Audiophiles	9	117
Leisure time
Carefree	5	103
Hyperactive	16	199
Stay-at-home mothers	25	252
Holiday styles
Globetrotters	15	135
5-star hotels	12	172
Holiday village	19	154
Holiday home	16	223
Holiday destination
Italy	59	157
Europe	12	123
Outside Europe	6	140
Activities to improve/retain welness
Yes	49	126
In the last 3 months have you…
THEATRICAL PERFORMANCE (DRAMA OR OPERA)	13	135
MUSEUMS, EXHIBITIONS	26	226
BOOKSHOP	51	168
Live sport events	16	110
MONUMENTS/CHURCHES	34	186
CULTURAL FESTIVALS	7	162
Trade fairs	41	149
ENO-GASTRONOMICAL TRADE FAIRS/EVENTS	31	148
OTHER TYPES OF TRADE FAIRS	19	113
TRADITIONAL LOCAL EVENTS	37	112
OUTLETS	44	185
ARCHEOLOGICAL SITE	7	182
ZOOS OR BOTANICAL GARDENS	6	186
POLITICAL EVENTS	8	138
Summary organizers
Quality of products	54	119
Brand awareness	32	128
Comparison between alternatives	64	111
Impulse buying	21	181
Appeal of novelty	45	136
Appeal of form/appearance	50	125
Orientation to being different	38	147
Sports
At least one	40	148
jogging	16	136
Exercising at home	15	174
Exercising in the gym	20	154
Yoga	2	109
Massage	9	199
Purchasing: principles and guidelines
I often buy useless things	30	150
If I like something, I just buy it without considering the price	27	106
i am prepared to pay more for products that make life easier	56	110
before making an important purchase i compare prices on specialized publications	57	108
I compare the prices between similar product	76	107
before making an important purchase I look into all the different options	83	106
I choose products and brands that promise first-class service	72	106
i choose products/brands that respect the environment/human rights	62	108
i have a high opinion of companies that are engaged in social initistives	87	116
I like changing brands	51	107
I often buy, on impulse, products I hadn't thought of	39	144
I only buy trusted products, ones I know	79	112
I only buy products of well known brands	47	120
if I see a new product in a shop/supermarket, I often buy it	38	144
I'm always keen to try the new hi-tech products	44	124
I can totally trust products from well known companies	51	116
I only buy really good quality products for my home and myself	64	112
the products I buy (toiletries, clothes) have to reflect my personality	83	132
I try to be a non-conformist in what I buy or own	41	134
I often buy a product because of its nice packaging	31	166
when i choose a product i take aesthetic attributes into account	52	138
before I buy a product/goods/service i like to visit many points of sale	75	131
I like to walk around shopping centres and visit the shops	71	149
I like to shop: for me buying is a real pleasure	72	168
before I am convinced about buying I need to see and touch the products	83	108
If I see a new product, I am often interested in trying it	57	140
I like to buy in small shops/markets	70	125
I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops	59	119
when possible i buy from outlets/stocks	61	135
I prefer to visit shops in which the staff is knowledgeable	76	108
When I make an important purchase I ask for the opinion on my friends and relatives	67	109
above all I pay attention to products which are highlighted by the point of sale	56	116
I usually write a shopping list	50	123
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	42	136
At first, I look for some informations on Internet	20	116
I prefer holidays on the move rather than in one place	46	115
when I'm on holiday, I like to be "treated like a lord "	62	109
I prefer cultural holidays: visiting cities, historic sites, museums, etc.	65	143
i like to discover the beauties of my country	87	112
I prefer relaxed holiday	89	115
I think holidays mean the pleasure of meeting new people	64	113
on holiday I spare no expense	21	112
I prefer to go on holiday with a group of friends	66	112
I like the idea of a holiday village	58	119
i like to visit naturalistic sites	70	115
I like changing resort and seeing new places	86	119
I prefer low cost/last minute holiday	55	128
Health: principles and guidelines
I really look after my health	77	108
I have faith in the homeopathic medicine	12	121
I have a periodical check up, even though I'm fine and I have no serious ailments	47	106
I use alternative medicine (faith-healing, acupunc-ture, etc.)	6	110
Attitudes to cosmetics
I do a lot to keep in shape	46	138
I look after my appearance, my image	74	128
I like others to look at me	46	140
I use face creams regularly	79	189
I use products to keep my skin young and supple	55	198
i often use natural toiletries	35	180
I only use good quality toiletries	49	154
I'm interested in innovations in cosmetics	47	230
I use product that are not tested on animals	41	136
I always pay attention to the brand of toiletries	65	158
I like to be tanned, in winter too	12	176
Clothing: principles and guidelines
I usually wear jeans	69	111
in winter I often wear furs	6	115
I usually wear a complete / matching outfit (jacket and tie, suit, dress)	10	103
I spend a lot of money on clothes	34	171
I often wear a valuable watch	15	109
when I go out, I want to look elegant	51	127
I like my clothes to smell fresh	99	113
I only buy fashionable clothes	44	143
I wear designer clothes	53	140
I dress in a very personal way	74	122
I keep my clothes very carefully	87	106
I consider accessories very important (shoes, socks, belts, ties, scarves)	69	165
I often wear costume jewellery (rings, bracelets, necklaces)	48	245
I often wear valuable rings, bracelets, necklaces	33	251
I buy my clothes only in highclass boutiques	11	121
Household management: principles and guidelines
I really care about the house being clean	67	181
I cannot stand mess	49	160
house work gives me a certain satisfaction	33	128
I care about the floors being spotless	60	174
I always try new cleaning products	29	183
at home I have many cleaning products	39	184
Attention to the product's convenience	30	130
I only buy the best known brands	39	248
Only during weekends I clean my home	20	222
I often have friends and relatives round	47	221
Often my home is very untidy	21	195
my home is lively and colourful	58	223
Expenses, savings and investments: principles and guidelines
I carefully check bank statements	72	130
I do all I can to earn more	54	116
I like spending	61	142
I prefer enjoying my money (spending it) rather than saving it	33	122
Do you own a credit card?
Yes	32	194
How much do you usually spend for clothes?
A great deal	2	334
A lot	11	186
Attention to advertising in magazines
Often	13	263
Attitude to advertising
I like, it amuses me	48	119
It helps me orientate in the purchasing process	50	146
It should say more about the company and its values and history	41	112
Attention to advertising
High	37	157
Medium high	25	106

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

STANDARD FORMATS

0100
1 Column
Trim size
mm. 70 x 273

0200
2 Columns
Trim size
mm. 137 x 273

PGMO
Half Horizontal Page
Trim size
mm. 211 x 135

PG
Page
Trim size
mm. 211 x 273

PGD
Double page
Trim size
mm. 422 x 273

INSERTS

Bound
With magazine

Glued on national page
(Right hand page)

CELLOPHANADE

Cellophanade
Outside back cover

Special Gatefold

Gatefold 2 pages (**)

pages.1 and 2 = double (205+205) =
410x273 mm - trim size
(SAP pos. = BAT - SAPcode = K004)

II di copertina
205 x 273 mm - trim size
(SAP pos. = COP2 - SAP code = K003)

II di cop. + I Romana
(205+211) = 416x273 mm - trim size
(SAP pos. = CO2R - SAP code = K005)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
(**) The Client occupying the inside back cover or the inside back cover + facing inside front cover, where there is a 2-page gatefold flap on the cover, must have the dimensions provided above.

- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 5095 6182

Technical Specifications

Printing	Rotogravure
Layout	3 columns
Publication format	Booklet

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/5095.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1	01/01/12	30/12/11	02/12/11	05/12/11
2	01/02/12	31/01/12	09/01/12	11/01/12
3	01/03/12	21/02/12	30/01/12	03/02/12
4	01/04/12	20/03/12	27/02/12	02/03/12
5	01/05/12	17/04/12	23/03/12	30/03/12
6	01/06/12	22/05/12	02/05/12	04/05/12
7	01/07/12	22/06/12	28/05/12	31/05/12
8	01/08/12	24/07/12	25/06/12	29/06/12
9	01/09/12	24/08/12	23/07/12	27/07/12
10	01/10/12	25/09/12	03/09/12	05/09/12
11	01/11/12	23/10/12	01/10/12	05/10/12
12	01/12/12	23/11/12	25/10/12	31/10/12