Amica

Amica is the magazine that, more than any other, has accompanied the evolution of the Italian woman over the last five decades. Without fear of fighting against conformity, of telling the truth and of addressing awkward issues. With expertise and irony, freedom and impartiality.

Because fashion is evolution in itself, a reflection of culture and its transformations.

For women that want an enjoyable read and a selective look at all things fashionable rather than advice and guidelines. Clothes and much more besides. Trends, personalities, places and absorbing content to digest as if brought to you by a special friend that frequents red carpet events and fashion shows, and mingles with the VIPs, but who is never a fashion victim.

The Amica we wish we had, because she is fun, because she wins us over and because she reminds us that being a woman means dreaming.

We target a woman that has an ability to combine labels with high-street fashion, who tweaks her accessories to give a new twist to her style, who is attentive to her looks and who wants to be kept up-to-date on all the latest news and the pros and cons, who knows how to choose and is inquisitive, who isn’t afraid of experimenting, trying new things, pushing the boat out.

A woman that knows how – and wants – to laugh, that knows about relations, sex, children, problems.

A woman that can’t stand prejudice and hypocrisy. That takes great joy in the success of others and shares the pain of their tragedies.

A woman that uses the internet but doesn’t compromise on the personal pleasure of reading. The quality of the writing is important to her, as is that of the images.

A woman that is proud of her ability to multitask and whose favourite monthly is an ally not a teacher.