A - rcs pubblicità

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Media details Format and Technical Specifications Issue Calendar

A MODERN JOURNALISM PROJECT, CONTEMPORARY IN EVERY WAY, THAT RELAXES AND ENTERTAINS READERS BY FOCUSING ON:

WHAT’S NEW
Interesting aspects about the facts from usual perspectives.
Contributions from prestigious authors offering a wide range of unique points of view.
Focusing on serious issues while enlightening and entertaining readers at the same time.

PEOPLE
Stories about everyday life and matters of the heart.
Easygoing language that’s never aloof.

FASHION
High quality editorial articles.
Photos from some of the greatest photographers.
A variety of features, approaches and styles.
A special focus on accessible fashion.

BEAUTY
News and information on the latest themes.
High quality photographic images.

Tone of voice
The magazine's tone of voice emphasises serious aspects but can also be light and entertaining (never serious):
- Uses short, fast and easily readable formats, with delicate and measured tones prevailing.
- Is able to identify unusual aspects and offer original slants on topical news stories (avoiding boring repetitions of other media), also via the voice of high-profile columnists.
- Brings readers into intimate contact with personalities in a tasteful way, revealing their human and "normal" side, as well as less well-known facts, thanks to a colloquial and familiar tone.
- It places particular focus on "politics", without being excessive or boring, again playing on curious facts and details and the human side to the personalities, always approaching matters from a social viewpoint.

THE A TEAM AND CONTRIBUTORS
Chief Editor: Maria Latella
One of the best-known journalists in Italy, she is one il Corriere della Sera's most respected writers. A complete journalist whose versatility has seen her discuss everything from politics to culture in daily newspaper articles, best selling books and on television programmes.

Fashion Director: Sciascia Gambaccini
Considered one of the best fashion journalists in Italy.

Columnists:
Travaglio, Alberti, Giordano, Picozzi, Gnocchi, Veronesi, Rizzo, Costa and Grillini...

FIRST APPEARED:
2006

EDITOR-IN-CHIEF:
Maria Latella

FREQUENCE:
weekly

CIRCULATION:
190,000 copies
Ads 2010

READERSHIP:
588,000 readers (adults)
Audipress 2011.3

Reader profile

	.000	%Com	Idx
Total	588	100	100
Gender
Male	39	6.7	14
Female	548	93.3	180
Buying Manager
Yes	406	69	144
No	182	31	59
Age
14/17	20	3.3	77
18/24	54	9.2	111
25/34	101	17.2	121
35/44	149	25.4	138
45/54	104	17.7	104
55/64	74	12.6	87
Over 64	85	14.5	62
Education
Graduates	107	18.3	172
High School Certificates	279	47.4	143
School Leaving Certificates	159	27.1	74
Primary School	39	6.7	41
No one	3	0.5	16
Town size
Up to 10,000 inhabitants	177	30.1	97
10-30,000 inhabitants	136	23.1	95
30-100,000 inhabitants	132	22.5	106
100-250,000 inahbitants	54	9.2	108
Over 250,000 inahibitants	89	15.1	101
Geographical Areas
North-West	185	31.5	118
North-East	111	18.8	98
Centre	103	17.5	88
South	159	27	117
Islands	30	5.1	47
Regions
Piemonte Valle d'Aosta	36	6.2	81
Liguria	15	2.6	93
Lombardia	134	22.8	140
Trentino Alto Adige	9	1.5	92
Veneto	38	6.5	80
Friuli	11	1.9	91
Emilia	52	8.9	121
Toscana	30	5	80
Marche	18	3.1	118
Umbria	2	0.3	20
Lazio	53	9.1	96
Abruzzi e Molise	14	2.3	83
Campania	81	13.8	147
Puglia	27	4.6	69
Basilicata	21	3.6	366
Calabria	16	2.7	82
Sicilia	18	3.1	38
Sardegna	12	2.1	73
Socio-Economic Class
High Class	22	3.7	165
Middle-High Class	99	16.9	149
Middle	387	65.9	97
Middlelow class	70	12	76
Low class	8	1.4	56
Profession
Manager/Upper Management/Entrepreneur freelance Professional	32	5.5	99
Employee	94	16	123
Shopkeepers / artisans	30	5.1	112
Agents / self-emplyed	8	1.3	82
Farmers	1	0.2	27
Teachers / Journalists	32	5.5	231
Workmen / agricultural workers	62	10.6	76
Housewives (Cat. 1)	8	1.4	238
Housewives (Cat. 2.6)	22	3.8	207
Housewives (Cat. 3.5)	17	2.9	180
Housewives (Cat. 7)	35	6	155
Housewives (Other Cat.)	33	5.5	71
Students	58	9.9	103
Pensioners	98	16.7	70
Others	57	9.7	105
Salary (Euros)
Up to 400	2	0.3	55
400 to 650	4	0.7	38
651 to 900	19	3.2	60
901 to 1150	38	6.4	80
1151 to 1400	43	7.3	61
1401 to 1650	50	8.5	92
1651 to 1900	55	9.4	107
1901 to 2150	62	10.6	131
2151 to 2400	56	9.5	106
2401 to 2650	60	10.2	108
2651 to 3250	66	11.3	107
3251 to 3850	59	10.1	119
3851 to 5000	44	7.5	131
Over 5000	30	5.1	168

Source: Audipress 2011.3
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

Styles that dominate

	% di comp.	I.C.
New Sinottica lifestyles
The girl dreamers	4	137
The double-role women	23	320
The female elite	15	329
The protagonists	4	186
The bubbly women	6	234
The sound women	9	198
The resilent women	8	116
The corious and sober ladies	11	183
Self profile
I love anything new	81	113
I'm precise	79	103
I'm very energetic	82	104
I succeed in many of the things I do	72	105
I mostly act on instinct, in an emotional rather than rational way	47	114
I like taking risks	27	105
Women's clothing styles
Aspiring	11	130
Debutantes	26	312
Ladies	10	275
Purchasing styles
Aspiring	9	112
Detatched	16	195
Showy	10	232
Rational	13	268
Food styles
Careful	27	268
Emulative	10	130
Balanced	14	139
New driving styles
Disillusion and convenience	10	201
Progressive and concrete	5	105
Female utility	14	167
Household management styles
Careful	8	125
Detatched	18	259
Proud	12	164
Women's cosmetic styles
Soap and water	11	180
Exuberant	12	213
Restrained	16	237
Sophisticated	29	374
Well-preserved	12	139
Personal care styles
Problems and solutions	19	294
Health and fitness	36	187
Financial styles
Consumers	31	200
Detatched money managers	20	193
New multimedia styles
Newcomers	22	165
Moderate	4	103
Informed	15	489
Audiophiles	12	156
Leisure time
Hyperactive	22	275
Stay-at-home mothers	34	338
Holiday styles
Globetrotters	23	204
5 stars hotel	10	139
Holiday home	11	155
Holiday destination
Italy	47	123
Europe	12	122
Outside Europe	7	150
Activities to improve/retain welness
Yes	59	151
In the last 3 months have you…
Theatrical percormance (drama or opera)	14	147
Lectures or cultural events	18	148
Museum / Exhibitions	19	168
Bookshop	56	182
Monuments/Churches	25	139
Cultural festivals	4	101
Any trade fairs	37	133
Eno-gastronomical trade fairs/events	29	139
Other types of trade fairs	23	134
Traditional local events	44	134
Outlets	40	166
Archeological sites	5	127
Summary organizers
Impulse buying	20	170
Appeal of novelty	36	107
Appeal of form/appearance	52	129
Orientation to being different	37	143
Sports
At least one	41	151
Jogging	19	159
Exercising at home	17	197
Exercising in the gym	22	165
Massages	7	158
Purchasing: principles and guidelines
I often buy useless things	30	150
If I like something, I just buy it without considering the price	29	113
I am prepared to pay more for products that make life easier	52	103
Se acq Imp.Confronto prod/prezzi su riviste spec	60	115
Before making an important purchase I look into all the different options	86	110
I collect different types of rubbish (glass, paper, plastic) separately	81	111
I choose products/brands that respect the environment/human rights	65	113
I have a high opinion of companies engaged in social issues	76	102
I like changing brands	51	107
I often buy, on impulse, products I hadn't thought of	39	145
if I see a new product in a shop/supermarket, I often buy it	40	148
When I buy i often rely on instinct	41	108
I only buy really good quality products for my home and myself	61	107
the products I buy (toiletries, clothes) have to reflect my personality	78	125
I try to be a non-conformist in what I buy or own	44	144
I often buy a product because of its nice packaging	31	165
when i choose a product i take aesthetic attributes into account	47	124
If I buy some clothes, I consider aesthetic attributes more than quality	37	118
before I buy a product/goods/service i like to visit many points of sale	63	110
I like to walk around shopping centres and visit the shops	61	129
I like to shop: for me buying is a real pleasure	64	150
If I see a new product, I am interested in trying it	50	123
I like to buy in small shops/markets	66	118
I like to buy, in particular occasions, in hard discount stores and in other occasions in classy shops	55	111
when possible i buy from outlets/stocks	59	132
I prefer to visit shops in which the staff is knowledgeable	71	101
When I make an important purchase I ask for the opinion on my friends and relatives	65	107
I usually write a shopping list	45	110
Holidays: principles and guidelines
I prefer to rely on experts such as travel agencies or tour operators when planning my holidays	34	109
At first, I look for some informations on Internet	23	134
during my travels, on holiday, I'm prepared to put up with some discomfort	36	130
I prefer holidays on the move rather than in one place	47	118
I prefer cultural holidays: visiting cities, historic sites, museums, etc.	59	131
I like discovering the beauty of my own country	85	108
when I'm on holiday, I like to be "treated like a lord "	79	103
I think holidays mean the pleasure of meeting new people	61	108
I like holiday with a group of friends	62	106
I like the idea of a holiday village	60	125
I like to visit naturalistic sites	74	122
I like changing resort and seeing new places	82	113
I prefer low cost/last minute	51	119
Health: principles and guidelines
I really look after my health	77	109
I prefer to treat illness with herbs	19	164
I have faith in the homeopathic medicine	12	119
I have a periodical check up, even though I'm fine and I have no serious ailments	47	107
Attitudes to cosmetics
I do a lot to keep in shape	52	158
I look after my appearance, my image	71	124
I like others to look at me	45	136
I use face creams regularly	75	182
I use products to keep my skin young and supple	57	204
I often use natural toiletries	41	212
I only use good quality toiletries	50	160
I'm interested in innovations in cosmetics	52	250
I use product that are not tested on animals	52	173
I always pay attention to the brand of toiletries	66	161
I like to be tanned, in winter too	16	243
Clothing: principles and guidelines
I usually wear jeans	68	109
in winter I often wear furs	9	186
I spend a lot of money on clothes	27	138
I dress in a young style	68	125
I often wear a valuable watch	18	126
when I go out, I want to look elegant	56	140
every season I buy some new clothes	78	126
I only buy fashionable clothes	43	139
I wear designer clothes	50	132
I dress in a very personal way	68	112
I consider accessories very important (shoes, socks, belts, ties, scarves)	61	145
I often wear costume jewellery (rings, bracelets, necklaces)	47	237
I often wear valuable rings, bracelets, necklaces	22	164
I buy my clothes only in highclass boutiques	12	138
Household management: principles and guidelines
I really care about the house being clean	61	166
I care about the floors being spotless	55	160
I always try new cleaning products	30	189
At home I have many cleaning products	35	166
Attention to the product's convenience	29	129
I only buy the best known brands	26	166
Only during weekends I clean my home	13	146
I often have friends and relatives round	40	187
my home is lively and colourful	47	181
Expenses, savings and investments: principles and guidelines
I look for profitable ways to invest my money	27	104
I do all I can to earn more	52	112
I like spending	54	126
I prefer enjoying my money (spending it) rather than saving it	33	124
if I had to invest in something, I'd consider performance more than safety	17	109
Do you own a credit card?
Yes	22	130
How much do you usually spend for clothes?
A great deal	1	265
A lot	11	196
Enough	53	119
Do you own any dogs?
Yes	27	153
Do you own any cats?
Yes	13	105
Attention to advertising in magazines
Often	17	340
Sometimes	52	222
Attitude to advertising
I like, it amuses me	54	134
It helps me orientate in the purchasing pricess	47	138
It should say more about the company and its values	41	111
Attention to advertising
High	45	193

Source: Sinottica 2010.A
Base: adulti
C.I Concentration Index
%comp.: Composition Percent

FORMATS

STANDARD FORMATS
PG Full page Trim size mm. 205 x 273	PGD Double Page Trim size mm. 410 x 273	0100 1 Column Trim size mm. 68 x 273	X070 1 Column and ½ Column Trim size mm. 87 x 273
0200 2 Columns Trim size mm. 116 x 273	X158 Full page + c/staff column Trim size mm. 282 x 273	PGMO Half Horizontal Page Trim size mm. 205 x 135

INSERTS

Staple bound
Except form perfect bound issue
(Specials or with high impagetions)

In the centre of the magazine
Only with the Director autorization
or under exceptional circustances

Glued on national page
(Right hand page)

CELLOPHANADE

Cellophanade
Outside back cover

SPECIAL GATEFOLD

Gatefold 3 pages Pages 2 and 3 = double (192+199) = 391 x 273 mm. -Trim size (SAP pos. = BC2R - SAP code = K002) Page 1 = full page 192 x 273 mm.-Trim size (SAP pos. = BC2R - SAP code = K001)		Gatefold 2 pages (*)Pages1 e 2 = double (199+197) = 396 x 273 mm. - Trim size (SAP pos. = BAT1 - SAP code = K004)		II di copertina 199 x 273 mm. - Trim size (SAP pos. = COP2 - SAP code = K003) II di cop. + I Romana (199+205) = 404 x 273 mm. - Trim size (SAP pos. = CO2R - SAP code = K005)
2 mezze ante rovesciate su prima di copertina Sviluppo 2 pagine ½ +1 + ½ = double (115 + 199 + 115) = 429 x 273 mm. - Trim size (SAP pos. = PERS - SAP code = K009)

All materials are to be requested with transmission via INPAGINA.
(*) should a Client do a double, using page 3 and the facing inside front cover, code KOO5 (with position BC2R) may be used, since the dimensions are identical.
- Per informazioni di ordine commerciale rivolgersi alla forza vendita.
- Per contatti con Esecutivo Periodici telefonare al n. 02 5095 6182

Technical Specifications

Printing	Rotogravure
Layout	3 columns
Publication format	Stapled/Booklet

Required material

PDF 1.3 generated only by Acrobat Distiller 4.0 or more recent versions. File must be composite (no separations accepted), must contain only one page, must be WITH crosshair alignments, and must not be password protected.

Image resolution specs

for B&W scale of greys and colour images; 228-304 DPI (high-quality JPEG compression)
for high contrast images, 1200-2400 DPI (CCITT group 4 compression)

Colour Method

CMYK (all other methods must be converted)

Code

Binary

Document size

The document must be faithful to the specific sizes given in the technical specs sheet, plus space for crosshair alignment.

Transmission mode for digital material

InPagina: send finished PDF via InPagina website http://inpagina.rcs.it/.
HELP DESK service available

Proofsheets and notes

Proofsheets can be sent according to the instructions provided by InPagina (http://inpagina.rcs.it/)
See "Info Operative" - "Modalità di invio prova colore" for info and transmission details: proofsheet (B&W, chromaline, laser, sublimation) of last save; name and telephone number of person to contact for technical aspects. Enclosed prints will be considered graphic design proof and are to be considered definitive in the case of digital the document not corresponding to the print. Please note that the texts and margins must be positioned at least 7 mm from trimmed edge (so no cutting will be required during preparation of final publishing format).

Please note

A specific written request is required for material to be returned following publication. Write to: Uff. Tecnico Periodici: fax 02/2584.3199.

Info

For formats, materials, inserts and other info, contact Ufficio Esecutivo Periodici (tel. 02/5095.6182).

Booking deadline

4 weeks before publication date.

NUMBER	COVER	ISSUE	BOOKING DEAD LINE	MATERIAL DUE
1/3	15/01/12	28/12/11	12/12/11	15/12/11
4	26/01/12	16/01/12	23/12/11	03/01/12
5	02/02/12	26/01/12	12/01/12	17/01/12
6	09/02/12	02/02/12	19/01/12	24/01/12
7	16/02/12	09/02/12	26/01/12	31/01/12
8	23/02/12	16/02/12	02/02/12	07/02/12
9	01/03/12	23/02/12	09/02/12	14/02/12
10	08/03/12	01/03/12	16/02/12	21/02/12
11	15/03/12	08/03/12	23/02/12	28/02/12
12	22/03/12	15/03/12	01/03/12	06/03/12
13	29/03/12	22/03/12	08/03/12	13/03/12
14	05/04/12	29/03/12	15/03/12	20/03/12
15	12/04/12	05/04/12	22/03/12	27/03/12
16	19/04/12	12/04/12	29/03/12	03/04/12
17	26/04/12	19/04/12	05/04/12	10/04/12
18	03/05/12	26/04/12	12/04/12	17/04/12
19	10/05/12	03/05/12	19/04/12	24/04/12
20	17/05/12	10/05/12	26/04/12	30/04/12
21	24/05/12	17/05/12	03/05/12	08/05/12
22	31/05/12	24/05/12	10/05/12	15/05/12
23	07/06/12	31/05/12	17/05/12	22/05/12
24	14/06/12	07/06/12	24/05/12	29/05/12
25	21/06/12	14/06/12	31/05/12	05/06/12
26	28/06/12	21/06/12	07/06/12	12/06/12
27	05/07/12	28/06/12	14/06/12	19/06/12
28	12/07/12	05/07/12	21/06/12	26/06/12
29	19/07/12	12/07/12	28/06/12	03/07/12
30	26/07/12	19/07/12	05/07/12	10/07/12
31	02/08/12	26/07/12	12/07/12	17/07/12
32	09/08/12	02/08/12	19/07/12	24/07/12
33	16/08/12	09/08/12	26/07/12	31/07/12
34	23/08/12	16/08/12	02/08/12	07/08/12
35	30/08/12	23/08/12	02/08/12	07/08/12
36	06/09/12	30/08/12	02/08/12	07/08/12
37	13/09/12	06/09/12	23/08/12	28/08/12
38	20/09/12	13/09/12	30/08/12	04/09/12
39	27/09/12	20/09/12	06/09/12	11/09/12
40	04/10/12	27/09/12	13/09/12	18/09/12
41	11/10/12	04/10/12	20/09/12	25/09/12
42	18/10/12	11/10/12	27/09/12	02/10/12
43	25/10/12	18/10/12	04/10/12	09/10/12
44	01/11/12	25/10/12	11/10/12	16/10/12
45	08/11/12	01/11/12	18/10/12	23/10/12
46	15/11/12	08/11/12	25/10/12	30/10/12
47	22/11/12	15/11/12	31/10/12	06/11/12
48	29/11/12	22/11/12	08/11/12	13/11/12
49	06/12/12	29/11/12	15/11/12	20/11/12
50	13/12/12	06/12/12	22/11/12	27/11/12
51/52	27/12/12	13/12/12	29/11/12	04/12/12