Leiweb.it

Leiweb - the RCS portal dedicated to women edited by Simona Tedesco - has undergone a major revamp. In order to maintain its leadership in the field of women's websites, it has reasserted its identity, improved house titles and has been redesigned to ensure easy and intuitive surfing.

This new Leiweb speaks to web users by following their needs, finding out about their desires and reporting on their dreams and aspirations.

A simpler, more useful and elegant site.

The strong influence throughout the site of the group's women's magazines A, IoDonna, and Amica can be seen in many of the new developments, starting from improved and increasingly authoritative content.

Two major elements of the new site are more useful information and the creation of personalised content. In the all-new personal area experts such as prestigious fashion directors Sciascia Gambaccini and Bruna Rossi will act as personal stylists, live consultants, real personal assistants ready to answer users' questions. This will ensure the perfect mix of aspirational content and service information.
Menu management will also be simplified with fewer and better organised channels, but also a lots of innovations: the new Wellness Channel, the Brands Channel with the prestigious names of our publications.
Multimedia content also becomes increasingly central with the creation of a new VIDEO channel, a greater integration of the community into the content and an increasingly close link with Corriere.it.

This significant revamp of content is supported by the new cleaner, simpler, more modern and effective graphics. The logo becomes a brand, with bigger pictures carrying greater impact.

The site is still divided into three main areas - Fashion & Beauty, Home & Family and Entertainment - which allows investors to reach users in the sections most closely related to their product and thus to communicate more directly:

Fashion & Beauty continues to be the site’s Premium Area, dedicated to the world of fashion and self-care. There are sections on Fashion, Beauty, Celebrity and the two new channels Video and Brands. This section is an indispensable guide for every woman, with photos of fashion parades, a revised and extensive database of accessories, secrets and fashion and beauty trends related to the stars of the moment, useful shopping addresses, product suggestions, live expert advice, advice for perfect makeup, self-care, and everything about hair and perfumes.

Home & Family is the area dedicated to the daily lives of women engaged in family and domestic life. It contains lots of practical tips and ideas to solve everyday problems and is divided into many subsections: the new Wellness, Kitchen and Home channel. It also comes with the added bonus of our excellent partnership with Matrimonio.it, and Filastrocche.it and Quimamme.
Entertainment is the area dedicated to leisure and relaxation, including shopping, entertainment, and horoscopes.