IoDonna.it

 

IoDonna.it 

 
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1

Iodonna.it, is the ladies’ magazine of Corriere.it.

THE ROLE
If journalists have always been inspiring, the website and its social accounts can be considered as a further step within the information process. Iodonna.it is a place where users can explore, research and then make choices and take actions.

THE CONCEPT 
We tell current news through women’s eyes, their stories are key: present and past personalities, but also common women with extraordinary experiences.
We hold dear pink topics, especially women’s conquests and testimonies.
Fashion, beauty, celebrities, but also well-being, fitness, healthy-food and taking care of themselves. Suggestions for one’s spare time, travels and cooking. In a nutshell a well-rounded look at women’s passions.

USER EXPERIENCE 
To drive the new iodonna.it focus was the maximization of the User Experience, in particular for those user which access the website through their smartphones with the “mobile first” logic.

 
TRAFFIC DATA
 Dato mese             2,987,000              

Audience: Audiweb april 2020