Periodical Tablets

 
 
Media detailsFormat and Technical Specifications
 

RCS Periodici was the first Italian publisher to market editions of its publications in native tablet platform versions.

This means that A, Bravacasa, Dove and Max in their “iMag” versions offer much more than a simple digital replica of the paper magazine: on Ipad and on Android systems, these publications add dedicated editorial content, with photographic material specifically designed to maximize your screen’s performance, interactive services and new in depth video and multimedia content compared to the newsagent edition.

For the advertiser the “iMag” versions provide the opportunity of creating a completely new and engaging brand and advertising experience with the addition of video spots, pages with different product versions and the opportunity of interacting with the final user.

 

Standard Page (PG)

Description of Format

The Standard page format (abbreviated to PG) consists of two views (portrait/landscape) according to the orientation of the iPad.

Characteristics

Dual orientation Yes
Video No
Additional pictures No
Additional texts No

Technical Specifications

Static Material

Two separate graphic materials are required for the portrait view and the landscape view and must be assigned names as indicated in the table. The technical specifications are listed below.

Portrait view material:

Name of material
(obligatory)
Quantity Dimensions Extension Resolution or Code Size
customername_port.jpg
(.png or .psd)
1 768 x 1004 Px JPG o PNG or PSD 132 DPI 500 KB

Landscape view material:

Name of material
(obligatory)
Quantity Dimensions Extension Resolution or Code Size
customername_land.jpg
(.png or .psd)
1 1024 x 748 Px JPG o PNG or PSD 132 DPI 500 KB

Sending Materials

The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:

Folder named:
MagazineName_Number_Customer_Format code
Example: Dove_5_Bulgari_PG
Portrait view file:
The file name must contain the customer name and the orientation
e.g. file name: customer name_port.jpg (.png or .psd))
Landscape view file:
The file name must contain the customer name and the orientation
e.g. file name: customername_land.jpg (.png or .psd)

WARNING: if more than one material is to be sent for the same number, the subject should also be included in the file name. (e.g. customername_subj_port.jpg; customername_subj_land.jpg).

Page with Video (VI)

Description of Format

The Page with video format (code VI) consists of two views (landscape/portrait), according to the orientation of the iPad, and a box on the page containing a video that may be played by the user in full-screen mode.

Characteristics

Dual orientation Yes
Video Yes, started by user
Additional pictures No
Additional texts No

Technical Specifications

Static Material

Separate graphic materials are required for the portrait view and the landscape view and they must be assigned names as indicated in the tables below. The technical specifications are given below

Portrait View material:

Name of material
(obligatory)
Quantity Dimensions Extension Resolution or Code Size
customername_port.jpg
(.png or .psd)
1 768 x 1004 Px JPG o PNG o PSD 132 DPI 500 KB

Landscape view material:

Name of material
(obligatory)
Quantity Dimensions Extension Resolution or Code Size
customername_land.jpg
(.png or .psd)
1 1024 x 748 Px JPG o PNG o PSD 132 DPI 500 KB

Video material

Indications must be given on the position of the videos in the 2 orientations through a screenshot of the advertising material as desired or choosing one of the cells, as shown in the grids below.

Name of material
(obligatory)
Quantity Dimensions Extension Resolution or Code Size
customername_port.mov
(.m4v or .mp4)
1
Orientamento Verticale
480 x 270 Px MOV ; M4V ; MP4 H.264 fino a 720p, 30fps Max 5 MB
customername_land.mov
(.m4v or .mp4)
1
Orientamento Orizzontale
480 x 270 Px MOV ; M4V ; MP4 H.264 fino a 720p, 30fps Max 5 MB

Sending Materials

The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:

Folder named as follows:
MagazineName_Number_Customer_Format code
Example: Dove_5_Bulgari_VI
Portrait material file:
The file name must contain the customer name and the orientation e.g. file name:
customername_port.jpg (.png oppure .psd)
customername_port.mp4 (.mov oppure .m4v)
customername_port.pdf oppure .jpg (screenshot)
FILE PER MATERIALE orizzontale
The file name must contain the customer name and the orientation e.g. file name:
customername_land.jpg (.png or .psd)
customername_land.mp4 (.mov or .m4v)
customername_land.pdf or .jpg (screenshot)

WARNING: if there is more than one item for the same customer in the same number, the subject should also be included in the file name (e.g. customername_subj_port.jpg ; customername_subj_land.jpg)

Video Positioning Examples

Example of portrait video:
having chosen cell no. 7 on the portrait orientation grid for the position of the video, name the video file: customername_port_7.mov or customername_port7.mp4 or customername_port7.m4v

A) Cell
B) END RESULT picture + VIDEO
video in cell no. "7" of grid
Example of landscape video:
having chosen cell no. 6 on the landscape orientation grid for the position of the video, name the video file: customername_land_6.mov or customername_land_6.mp4 or customername_land_6.m4v
A) Cell
B) END RESULT picture + VIDEO
Video in cell no. "6" of grid

Page with Product Variants (VP)

Description of Format

The Page with product variants format (code VP) consists of a page with a dual view according to the orientation of the iPad and a preset number (e.g. 3) of thumbnails of the same product in different colours or models. The user can click on any of the thumbnails (previews) to maximize the product on the screen.

A) Max 5 product variants

Characteristics

Dual Orientation Yes
Video No
Additional pictures (preview) Yes, pictures of product variants
Additional texts Optional as product captions

Technical Specifications

FullScreen materials

Save the pictures with a name made up of the customer name, fs (which stands for full screen), the orientation, numbers 1 to 5, following the order of the pictures. See the tables below

Portrait view materials:

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_fs_port_no.jpg
(.png or .psd)
Max 5 768 x 1004 Px JPG or PNG or PSD 132 DPI 500 KB

WARNING: Do not put logos and/or text at the bottom within the 768 x 115 Px area because it is occupied by the product previews (see red square on page 10).

Landscape view materials:

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_land_no.jpg
(.png or .psd)
Max 5 1024 x 748 Px JPG or PNG or PSD 132 DPI 500 KB

WARNING: Do not put logos and/or text at the bottom within the 1024 x 125 Px area because it is occupied by the product previews (see red square on page 10).

Preview

Save the pictures with a name made up of the customer name, pw (which standards for preview), the orientation, numbers 1 to 5, following the order of the pictures. See the tables below

Portrait view materials:

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_pw_port_no.psd Max 5 165 x 115 Px PSD 132 DPI 500 KB

Landscape view materials:

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_pw_land_no.psd Max 5 179 x 125 Px PSD 132 DPI 500 KB

Sending Materials

The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:

Folder named as follows:
MagazineName_Number_Customer_Format code
Exemple: Dove_5_Bulgari_VP
Portrait material file:
The file name must contain the customer name, fs or pw (full screen or preview) the orientation and the sequential number.
E.g. file name: customername_fs_port_no.jpg (.png or .psd) customername_pw_port_no.psd
Landscape material file:
The file name must contain the customer name, fs or pw (full screen or preview) the orientation and the sequential number.
E.g. file name: customername_fs_land_no.jpg (.png or .psd) customername_pw_land_no.psd

WARNING: if there is more than one item for the same customer in the same number, the subject should also be included in the name (e.g. customername_fs_subj_port_no.jpg ; customername_pw_subj_land_no.jpg)

Mosaic Page (MO)

Description of Formatt

The Mosaic page format (code MO) consists of a page with two views (portrait/landscape) according to the orientation of the iPad. The landscape view is divided into 9 pictures that may be single creative visuals or product pictures. The user can click on each of the pictures to maximize it and browse through the other pictures. In addition, the user can return to the mosaic view at any time. In the portrait orientation there is only one fullscreen picture.

Characteristics

Dual Orientation Yes-partial (in portrait only 1 full screen picture)
Video No
Additional pictures Yes, preview box pictures
Additional texts No

Technical Specifications

FullScreen materials

Separate graphic materials are required for the portrait view and the landscape view and must be assigned names as indicated in the tables below. The technical specifications are given below

Portrait view material:

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_fs_port.jpg
(.png or .psd)
1 768 x 1004 Px JPG or PNG or PSD 132 DPI 500 KB

Materiale Visualizzazione Orizzontale:

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_fs_land_no.jpg
(.png or .psd)
9 1024 x 724 Px JPG or PNG or PSD 132 DPI 500 KB

NB: Fullscreen materials for the landscape orientation must be named with the number, from 1 to 9, that identifies their position in the preview /mosaic (see page 16)

Preview

Save the pictures assigning them a name made up of the customer name, pw (which stands for preview), the orientation, numbers 1 to 9 , following the order of the full screen pictures. See the table below.

Materiale Visualizzazione Orizzontale:

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_pw_land_no.psd 9 224 x 304 Px JPG or PNG or PSD 132 DPI 500 KB

Sending Materials

The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:

Folder named as follows:
MagazineName_Number_Customer_Format Code
Example: Dove_5_Bulgari_MO
Portrait material file:
The file name must contain the customer name, fs (full screen ) and the orientation.
e.g. file name: customername_fs_port_.jpg (.png or .psd)
Landscape material file:
The file name must contain the customer name, fs or pw (full screen or preview), the orientation and the sequential number.
e.g. file name: customername_fs_land_no.jpg (.png or .psd) customername_pw_land_no.psd

Storytelling Page (ST)

Description of Format

The Storytelling format (code ST) consists of a page with a dual view according to the orientation of the iPad that tells a picture story with captions (4 pictures + 4 captions) plus a video.
Portrait view: the user can move from one picture to another simply by browsing or may click on the video box to start it. Landscape view: contains the "cover page" from which the user can start the video or the photogallery in vertical browsing mode.

Characteristics

Dual Orientation Yes
Video Yes, started user
Additional pictures Yes, storytelling pictures
Additional texts Yes, comment texts on the picture story

Technical Specifications - Portrait view

FullScreen materials

Save the pictures assigning a name made up of the customer name, fs (which stands for full screen), the orientation, the numbers 1 to 4, following the order of the pictures. See the table below.

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_fs_port_no.jpg
(.png or .psd)
4 with captions 768 x 1004 Px JPG or PNG or PSD 132 DPI 500 KB

WARNING: Do not put logos and/or texts at the bottom in the 768 x 107 Px area because it is occupied by the thumbnails/previews (see red box on page 18)

Preview materials

Save the pictures assigning them a name made up of the customer name, pw (which stands for preview), the orientation, numbers 1 to 4 , following the order of the pictures. See the table below.

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_pw_port_no.jpg
(.png or .psd)
4 with captions 168 x 107 Px JPG or PNG or PSD 132 DPI 500 KB

Video

Indications must be given on the position of the video through a screenshot of the advertising material as desired or by choosing one of the cells, as shown in the grid below.

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_port.mov (.m4v or .mp4) 1 480 x 270 Px MOV ; M4V ; MP4 H.264 up to 720p, 30fps Max 5 MB
Si veda l'esempio qui sotto riportato
A) Portrait grid
B) END RESULT PICTURE + VIDEO
video in cell no. "4" of grid

Technical Specifications - Landscape View

FullScreen materials

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_cover.jpg (.png or .psd) 1 1024 x 748 Px JPG or PNG or PSD 132 DPI 500 KB
customername_fs_land_no.jpg (.png or .psd) 1 1024 x 748 Px JPG or PNG or PSD 132 DPI 500 KB
Indications must be given on the position of the preview box through a jpg or pdf file of the advertising material as desired or by choosing one of the cells as indicated in the grid below.

A) Landscape grid
B) END RESULT PICTURE + VIDEO
Preview in cell no. "1" of grid

Video

Indications must be given on the position of the video through a screenshot of the advertising material as desired or by choosing one of the cells, as indicated in the grid below.

Material name
(obligatory)
Quantity Dimensions Extension Resolution or code Size
customername_land.mov (.m4v oppure .mp4) 1 480 x 270 Px MOV ; M4V ; MP4 H.264 up to 720p, 30fps Max 5 MB
A) Landscape grid
B) END RESULT PICTURE + VIDEO
video in cell no. 4 of grid

Sending Materials

The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine execute:

Folder named as follows:
MagazineName_Number_Customer_Format code
Example: Dove_5_Bulgari_ST
Portrait material file:
The file name must contain the customer name, fs or pw (picture size), the orientation and the sequential number e.g. file name:
customername_fs_port_no.jpg (.png or .psd)
customername_pw_port_no.jpg (.png or .psd)
customername_port.mp4 (.mov or .m4v)
customername_port.pdf or .jpg (screenshot)
Landscape material file:
The file name must contain the customer name, fs or pw (picture size), the orientation and the sequential number e.g. file name
customername_cover.jpg (.png or .psd)
customername_pw_land_no.jpg (.png or .psd)
customername_land.mp4 (.mov or .m4v)
customername_land.pdf or .jpg (screenshot)