RCS Periodici was the first Italian publisher to market editions of its publications in native tablet platform versions.
This means that A, Bravacasa, Dove and Max in their “iMag” versions offer much more than a simple digital replica of the paper magazine: on Ipad and on Android systems, these publications add dedicated editorial content, with photographic material specifically designed to maximize your screen’s performance, interactive services and new in depth video and multimedia content compared to the newsagent edition.
For the advertiser the “iMag” versions provide the opportunity of creating a completely new and engaging brand and advertising experience with the addition of video spots, pages with different product versions and the opportunity of interacting with the final user.
The Standard page format (abbreviated to PG) consists of two views (portrait/landscape) according to the orientation of the iPad.

Characteristics
| Dual orientation | Yes |
| Video | No |
| Additional pictures | No |
| Additional texts | No |
Static Material
Two separate graphic materials are required for the portrait view and the landscape view and must be assigned names as indicated in the table. The technical specifications are listed below.
Portrait view material:
| Name of material (obligatory) |
Quantity | Dimensions | Extension | Resolution or Code | Size |
| customername_port.jpg (.png or .psd) |
1 | 768 x 1004 Px | JPG o PNG or PSD | 132 DPI | 500 KB |
Landscape view material:
| Name of material (obligatory) |
Quantity | Dimensions | Extension | Resolution or Code | Size |
| customername_land.jpg (.png or .psd) |
1 | 1024 x 748 Px | JPG o PNG or PSD | 132 DPI | 500 KB |
The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:
WARNING: if more than one material is to be sent for the same number, the subject should also be included in the file name. (e.g. customername_subj_port.jpg; customername_subj_land.jpg).
The Page with video format (code VI) consists of two views (landscape/portrait), according to the orientation of the iPad, and a box on the page containing a video that may be played by the user in full-screen mode.

Characteristics
| Dual orientation | Yes |
| Video | Yes, started by user |
| Additional pictures | No |
| Additional texts | No |
Static Material
Separate graphic materials are required for the portrait view and the landscape view and they must be assigned names as indicated in the tables below. The technical specifications are given below
Portrait View material:
| Name of material (obligatory) |
Quantity | Dimensions | Extension | Resolution or Code | Size |
| customername_port.jpg (.png or .psd) |
1 | 768 x 1004 Px | JPG o PNG o PSD | 132 DPI | 500 KB |
Landscape view material:
| Name of material (obligatory) |
Quantity | Dimensions | Extension | Resolution or Code | Size |
| customername_land.jpg (.png or .psd) |
1 | 1024 x 748 Px | JPG o PNG o PSD | 132 DPI | 500 KB |
Video material
Indications must be given on the position of the videos in the 2 orientations through a screenshot of the advertising material as desired or choosing one of the cells, as shown in the grids below.

| Name of material (obligatory) |
Quantity | Dimensions | Extension | Resolution or Code | Size |
| customername_port.mov (.m4v or .mp4) |
1 Orientamento Verticale |
480 x 270 Px | MOV ; M4V ; MP4 | H.264 fino a 720p, 30fps | Max 5 MB |
| customername_land.mov (.m4v or .mp4) |
1 Orientamento Orizzontale |
480 x 270 Px | MOV ; M4V ; MP4 | H.264 fino a 720p, 30fps | Max 5 MB |
The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:
WARNING: if there is more than one item for the same customer in the same number, the subject should also be included in the file name (e.g. customername_subj_port.jpg ; customername_subj_land.jpg)
A) Cell
A) CellThe Page with product variants format (code VP) consists of a page with a dual view according to the orientation of the iPad and a preset number (e.g. 3) of thumbnails of the same product in different colours or models. The user can click on any of the thumbnails (previews) to maximize the product on the screen.
A) Max 5 product variantsCharacteristics
| Dual Orientation | Yes |
| Video | No |
| Additional pictures (preview) | Yes, pictures of product variants |
| Additional texts | Optional as product captions |
FullScreen materials
Save the pictures with a name made up of the customer name, fs (which stands for full screen), the orientation, numbers 1 to 5, following the order of the pictures. See the tables below
Portrait view materials:
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_fs_port_no.jpg (.png or .psd) |
Max 5 | 768 x 1004 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
WARNING: Do not put logos and/or text at the bottom within the 768 x 115 Px area because it is occupied by the product previews (see red square on page 10).
Landscape view materials:
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_land_no.jpg (.png or .psd) |
Max 5 | 1024 x 748 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
WARNING: Do not put logos and/or text at the bottom within the 1024 x 125 Px area because it is occupied by the product previews (see red square on page 10).
Preview
Save the pictures with a name made up of the customer name, pw (which standards for preview), the orientation, numbers 1 to 5, following the order of the pictures. See the tables below
Portrait view materials:
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_pw_port_no.psd | Max 5 | 165 x 115 Px | PSD | 132 DPI | 500 KB |
Landscape view materials:
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_pw_land_no.psd | Max 5 | 179 x 125 Px | PSD | 132 DPI | 500 KB |
The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:
WARNING: if there is more than one item for the same customer in the same number, the subject should also be included in the name (e.g. customername_fs_subj_port_no.jpg ; customername_pw_subj_land_no.jpg)
The Mosaic page format (code MO) consists of a page with two views (portrait/landscape) according to the orientation of the iPad. The landscape view is divided into 9 pictures that may be single creative visuals or product pictures. The user can click on each of the pictures to maximize it and browse through the other pictures. In addition, the user can return to the mosaic view at any time. In the portrait orientation there is only one fullscreen picture.

Characteristics
| Dual Orientation | Yes-partial (in portrait only 1 full screen picture) |
| Video | No |
| Additional pictures | Yes, preview box pictures |
| Additional texts | No |
FullScreen materials
Separate graphic materials are required for the portrait view and the landscape view and must be assigned names as indicated in the tables below. The technical specifications are given below
Portrait view material:
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_fs_port.jpg (.png or .psd) |
1 | 768 x 1004 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
Materiale Visualizzazione Orizzontale:
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_fs_land_no.jpg (.png or .psd) |
9 | 1024 x 724 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
NB: Fullscreen materials for the landscape orientation must be named with the number, from 1 to 9, that identifies their position in the preview /mosaic (see page 16)
Preview
Save the pictures assigning them a name made up of the customer name, pw (which stands for preview), the orientation, numbers 1 to 9 , following the order of the full screen pictures. See the table below.
Materiale Visualizzazione Orizzontale:
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_pw_land_no.psd | 9 | 224 x 304 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
The files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine pagination department:
The Storytelling format (code ST) consists of a page with a dual view according to the orientation of the iPad that tells a picture story with captions (4 pictures + 4 captions) plus a video.
Portrait view: the user can move from one picture to another simply by browsing or may click on the video box to start it.Landscape view: contains the "cover page" from which the user can start the video or the photogallery in vertical browsing mode.

Characteristics
| Dual Orientation | Yes |
| Video | Yes, started user |
| Additional pictures | Yes, storytelling pictures |
| Additional texts | Yes, comment texts on the picture story |
FullScreen materials
Save the pictures assigning a name made up of the customer name, fs (which stands for full screen), the orientation, the numbers 1 to 4, following the order of the pictures. See the table below.
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_fs_port_no.jpg (.png or .psd) |
4 with captions | 768 x 1004 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
WARNING: Do not put logos and/or texts at the bottom in the 768 x 107 Px area because it is occupied by the thumbnails/previews (see red box on page 18)
Preview materials
Save the pictures assigning them a name made up of the customer name, pw (which stands for preview), the orientation, numbers 1 to 4 , following the order of the pictures. See the table below.
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_pw_port_no.jpg (.png or .psd) |
4 with captions | 168 x 107 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
Video
Indications must be given on the position of the video through a screenshot of the advertising material as desired or by choosing one of the cells, as shown in the grid below.
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_port.mov (.m4v or .mp4) | 1 | 480 x 270 Px | MOV ; M4V ; MP4 | H.264 up to 720p, 30fps | Max 5 MB |
A) Portrait gridFullScreen materials
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_cover.jpg (.png or .psd) | 1 | 1024 x 748 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
| customername_fs_land_no.jpg (.png or .psd) | 1 | 1024 x 748 Px | JPG or PNG or PSD | 132 DPI | 500 KB |
A) Landscape gridVideo
Indications must be given on the position of the video through a screenshot of the advertising material as desired or by choosing one of the cells, as indicated in the grid below.
| Material name (obligatory) |
Quantity | Dimensions | Extension | Resolution or code | Size |
| customername_land.mov (.m4v oppure .mp4) | 1 | 480 x 270 Px | MOV ; M4V ; MP4 | H.264 up to 720p, 30fps | Max 5 MB |
A) Landscape gridThe files must be saved in a folder (see below) and sent to the ftp address communicated by the magazine execute:
