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Corriere della Sera
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Media Details

Corriere della Sera, the number one Italian daily newspaper, has been documenting and analysing the social, political, cultural and economic dynamics of Italian society since 1876, and is now more effective and clear than ever before thanks to the clever use of colours, infographics and photos.

In November 2007 Corriere della Sera underwent a makeover, making changes both in terms of graphics and content. The smaller format and new more expansive and attractive graphics make il Corriere della Sera more modern and accessible without diminishing its authoritativeness, objectivity or journalistic integrity.

The most respected names in Italian and international journalism produce articles on current affairs, news stories, domestic and world politics, economics, culture, entertainment, and sport, as well as opinion pieces: every day il Corriere della Sera fully satisfies the need for information of the most qualified audiences, thanks also to the creation of user-friendly layouts and content.

Corriere della Sera also provides its readers with a comprehensive additional analysis through a range of special sections and supplements. The main sections are the Sunday health section, and the section on the world of employment and recruitment on Fridays, and again in the Monday CorrierEconomia supplement. At the same time as the restyling process in November 2007, a new Focus section was introduced and has already become a distinctive feature, certainly appearing to provide value added.

First appeared: 1876

Editor-in-Chief: Ferruccio de Bortoli

Frequence: daily

Circulation: Ads media mobile jan-dec 2009
539,000 copies

Readership: Audipress Spring 2008
2,907,000 readers (adults)

  
Corriere della Sera Reader profile
  .000 % comp. I.C.
 
Total 2.907 100 100
 
Gender
Male 1.733 59,6 124
Female 1.174 40,4 78
 
Buying Manager
Yes 1.226 42,2 91
No 1.681 57,8 108
 
Age
14/17 105 3,6 82
18/24 252 8,7 102
25/34 476 16,4 103
35/44 555 19,1 102
45/54 583 20,1 129
55/64 401 13,8 99
Over 64 536 18,4 81
 
Education
Graduates 618 21,2 237
High School Certificates 1.269 43,7 139
School Leaving Certificates 800 27,5 77
Primary School 207 7,1 37
No one 13 0,5 9
 
Town size
Up to 10,000 inhabitants 842 29 91
10-30,000 inhabitants 650 22,4 96
30-100,000 inhabitants 597 20,6 95
100-250,000 inahbitants 232 8 102
Over 250,000 inahibitants 585 20,1 132
 
Geographical Areas
North-West 1.343 46,2 173
North-East 501 17,2 90
Centre 454 15,6 79
South 473 16,3 70
Islands 136 4,7 42
 
Regions
Piemonte Valle d'Aosta 63 2,2 28
Liguria 55 1,9 67
Lombardia 1.226 42,2 261
Trentino Alto Adige 31 1,1 65
Veneto 201 6,9 86
Friuli 81 2,8 133
Emilia 188 6,5 89
Toscana 107 3,7 59
Marche 79 2,7 104
Umbria 31 1,1 71
Lazio 236 8,1 87
Abruzzi e Molise 57 1,9 70
Campania 217 7,5 79
Puglia 119 4,1 60
Basilicata 17 0,6 60
Calabria 64 2,2 65
Sicilia 95 3,3 39
Sardegna 41 1,4 49
 
Socio-Economic Class
High Class 121 4,2 239
Middle-High Class 683 23,5 205
Middle Class 1.890 65 100
Middle-Low Class 185 6,4 35
Low Class 28 1 26
 
Profession
Manager / Upper Management / Entrepreneur / Freelance Professional 383 13,2 262
Employee 529 18,2 137
Shopkeepers / artisans 178 6,1 115
Agents / self-emplyed 74 2,5 149
Farmers 9 0,3 44
Teachers / Journalists 137 4,7 191
Workmen / agricultural workers 279 9,6 66
Housewives (Cat. 1) 32 1,1 160
Housewives (Cat. 2.6) 42 1,4 71
Housewives (Cat. 3-5) 22 0,8 44
Housewives (Cat. 7) 31 1,1 24
Housewives (Other Cat.) 73 2,5 35
Students 330 11,3 116
Pensioners 646 22,2 92
Others 143 4,9 74
 
Salary (Euros)
Up to 400 7 0,2 32
400 - 650 39 1,3 43
651 - 900 118 4,1 59
901 - 1150 113 3,9 45
1151 - 1400 206 7,1 59
1401 - 1650 195 6,7 71
1651 - 1900 231 7,9 84
1901 - 2150 268 9,2 105
2151 - 2400 250 8,6 95
2401 - 2650 334 11,5 136
2651 - 3250 377 13 137
3251 - 3850 351 12,1 166
3851 - 5000 256 8,8 199
Over 5000 163 5,6 254
 
New Lifestyle (Rel.2)
Le sognanti 26 0,9 31
I ragazzi evolutivi 91 3,1 89
Pre elite progettuale 108 3,7 123
Donne doppio ruolo 232 8 119
Elite femminile 266 9,2 172
Elite maschile 592 20,4 214
I protagonisti 221 7,6 222
Lavoratore d'assalto 185 6,4 162
Lavoro e svago 242 8,3 98
Le frizzanti 114 3,9 137
Le solide 83 2,8 72
Le resistenti 36 1,2 23
Le signore aperte 180 6,2 89
Il maschio pre culturale 189 6,5 81
Il signore equilibrato 152 5,2 96
L'anziano da osteria 61 2,1 34
Le pacate 47 1,6 23
Le insoddisfatte 45 1,5 27
Non classificati 37 1,3 85
 

Source: Audipress Spring 2008

Based on: adults

C.I.: Concentration Index

  
Corriere della Sera Styles that dominate
 
New sinottica lifestyles
The pre-elite 5 157
The female elite 10 222
The male elite 17 240
The protagonists 7 346
The fighting worker 7 188
The "work and recreation" men 12 119
The bubbly women 3 110
The relaxed gentlemen 6 131
 
Self profile
I love anything new 78 111
I'm very energetic 82 104
I'm a little introverted 36 101
I succeed in many of the things I do 74 109
I'm good at supervising other people 58 126
I have confidence in myself 88 104
I like taking risks 32 121
 
Women's clothing styles
Debutantes 11 121
Ladies 4 112
Madams 7 116
 
Men's clothing styles
0-24 9 119
Trendy 9 125
Functional 13 158
Double-breasted 13 373
Decent 4 105
 
Purchasing styles
Traditional 5 123
Detatched 10 125
Showy 5 121
Rational 7 160
 
Food
Careful 19 186
Functional 30 167
Balanced 13 132
 
New driving styles
Disillusion and convenience 7 118
Profession and satisfaction 13 240
Classicism and prestige 9 199
Reliance and reassurance 14 125
Progressive and concrete 8 182
 
Women's cosmetic styles
Resilent 10 139
Sophisticated 9 115
 
Men's cosmetic styles
Narcissistic 19 213
Detatched 13 166
Respectable 10 161
 
Personal care styles
Sport and fitness 31 136
Problems and answers 9 115
Health and fitness 27 146
 
Financial styles
Consumers 21 127
Detatched money management 13 133
Dependent VIPs 14 176
Autonomous VIPs 16 330
Newcomers 23 189
 
New multimedia styles
Technophiles 31 310
Informed 3 102
 
Leisure time styles
Carefree 7 160
Hyperactive 21 259
Busy 33 199
Stay-at-home mothers 11 111
 
Holiday styles
Globetrotters 24 217
5-star hotel 15 211
Sea view hotel 11 114
Holiday home 10 146
 
Holiday destination
Italy 59 153
Europe 17 167
Outside Europe 7 166
 
Activities to improve/retain welfare
Yes 51 131
 
In the last 3 months have you...
... watched a theatrical performance (drama or opera)? 19 201
... attended lectures or cultural events? 25 208
... visited museums, exhibitions? 24 224
... been to a bookshop? 55 187
... attended a live sports event? 22 144
... visited monuments/churches? 30 166
... attended any cultural festival? 4 207
... attended any trade fairs? 35 124
... have you attended any eno-gastronomical trade fairs/events? 25 117
... have you attended other types of trade fairs? 23 129
... have you been to any traditional local events? 37 114
... have you visited any outlets? 31 138
... visited an archeological site? 6 198
... ha you visited zoos or botanical gardens? 5 192
... have you attended any political events? 10 216
 
Summary organizers
Quality of products 46 108
Brand awareness 26 105
Comparison between alternatives 63 106
Appeal of novelty 38 111
 
Physical activities
At least one 39 141
Jogging 20 175
Exercising at home 13 150
Exercising in the gym 18 128
Yoga 3 118
massage 8 152
 
Purchase: principles and guidelines
If I like something, I just buy it without considering the price 31 122
I am prepared to spend more for products that make life easier 58 115
I collect different types of rubbish (glass, paper, plastic) separately 85 119
I choose products/brands that respect the environment/human rights 68 119
I have a high opinion of companies that are engaged in social initiatives 44 111
I'm always keen to try the new hi-tech products 46 127
I only buy really good quality products for my home and myself 60 109
The products I buy (toiletries, clothes) have to reflect my personality 69 109
When possible i buy from outlets/stocks 26 111
I prefer to visit shops in which the staff is knowledgeable 74 107
 
Holidays: principles and guidelines
During my travels, on holiday, I'm prepared to put up with some discomfort 35 121
I like camping 17 124
I prefer holidays on the move rather than in one place 50 121
I prefer cultural holidays: visiting cities, historic sites, museums, etc. 52 122
I like to discover the beauty of my own country 45 113
I like adventurous holidays 15 106
I think holidays mean the pleasure of meeting new people 65 108
on holiday I spare no expense 26 137
I prefer to go on holiday with a group of friends 62 103
I like visiting naturalistic sites 34 114
I like changing resort and seeing new places 82 112
 
Health: principles and guidelines
I really look after my health 74 105
I have faith in the homeopathic medicine 13 143
I have a periodical check up, even though I'm fine and I have no serious ailments 48 110
I use alternative medicine (faith-healing, acupunc-ture, etc.) 7 140
 
Cosmetics: principles and guidelines
I do a lot to keep in shape 34 106
I look after my appearance, my image 63 110
I use face creams regularly 45 104
I use products to keep my skin young and supple 32 110
I only use good quality toiletries 39 121
I use product that are not tested on animals 36 121
I always pay attention to the brand of toiletries 49 115
I like to be tanned, in winter too 9 122
 
Clothing: principles and guidelines
In winter I often wear furs 6 106
I usually wear a complete / matching outfit (jacket and tie, suit, dress) 19 181
I spend a lot of money on clothes 28 132
I often wear a valuable watch 24 160
When I go out, I want to look elegant 44 113
Every season I buy some new clothes 70 112
I only buy fashionable clothes 32 103
I wear designer clothes 49 125
I consider accessories very important (shoes, socks, belts, ties, scarves) 49 116
I buy my clothes only in highclass boutiques 14 159
 
Expenses, savings and investments: principles and guidelines
I carefully check bank statements 72 129
I feel fairly knowledgeable in the financial field 36 144
I look for profitable ways to invest my money 40 143
I do all I can to earn more 55 117
I follow the Stock Exchange prices 15 267
I look with interest at advertising for financial services 16 245
I think I'm good at managing my money 71 105
If I had to invest in something, I'd consider performance more than safety 17 107
 
Do you own a credit card?
Yes 37 224
 
How much do you generally spend for clothes?
A great deal 1 111
A lot 8 130
Quite a lot 54 122
 
Attention towards advertising on magazines
Often 8 134
Sometimes 28 126
 
Attitude towards advertising
I like it, it amuses me 42 105
 
Attention towards advertising
High 37 157
  % comp. C.I.

Source: Sinottica 2009-1

Based on: adults

C.I.: Concentration Index