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| La Gazzetta dello Sport has nearly 3.7 million readers and is the most
popular daily paper in Italy. Millions of people dive into its pages every day.
They are looking for the news they want to read... as opposed to the news they
"have to" read (the news normally provided by standard daily papers).
People generally read La Gazzetta dello Sport in their spare time.
Its main features are objective reports on sports events and the football market,
'stats' and 'titbits' included, in-depth reporting on sport, the sport and ethics
debate, and editorials by top writers. All these features contribute to making
La Gazzetta dello Sport the most authoritative specialised journal in Italy both
for sportspeople and the general public.
The newspaper has recently been revamped and has adopted a new photo editing policy,
leading to increased sales and advertising space. La Gazzetta dello Sport has
also notched up successes with its customised advertising service - thanks,
above all, to the interest generated by the accompanying in-depth info sections.
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First appeared: 1896
Editor-in-Chief: Andrea Monti
Frequence: daily
Circulation: Ads media mobile gen-dic 2009
352,000 copies
Readership: Audipress Spring 2008
3,707,000 readers (adults)
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| La Gazzetta dello Sport |
Reader profile |
|
 |
| |
.000 |
% comp. |
I.C. |
| |
| Total |
3.707 |
100 |
100 |
| |
| Gender |
| Male |
3.347 |
90,3 |
188 |
| Female |
360 |
9,7 |
19 |
| |
| Buying Manager |
| Yes |
705 |
19 |
41 |
| No |
3.002 |
81 |
151 |
| |
| Age |
| 14/17 |
222 |
6 |
136 |
| 18/24 |
514 |
13,9 |
163 |
| 25/34 |
775 |
20,9 |
131 |
| 35/44 |
821 |
22,1 |
118 |
| 45/54 |
573 |
15,5 |
99 |
| 55/64 |
389 |
10,5 |
75 |
| Over
64 |
414 |
11,2 |
49 |
| |
| Education |
| Graduates |
238 |
6,4 |
71 |
| High School Certificates |
1359 |
36,7 |
117 |
| School Leaving Certificates |
1648 |
44,4 |
125 |
| Primary School |
426 |
11,5 |
60 |
| No one |
36 |
1 |
20 |
| |
| Town size |
| Up to 10,000 inhabitants |
1315 |
35,5 |
111 |
| 10-30,000 inhabitants |
935 |
25,2 |
108 |
| 30-100,000 inhabitants |
753 |
20,3 |
94 |
| 100-250,000 inahbitants |
314 |
8,5 |
108 |
| Over 250,000 inahibitants |
391 |
10,6 |
69 |
| |
| Geographical Areas |
| North-West |
1132 |
30,5 |
115 |
| North-East |
851 |
22,9 |
120 |
| Centre |
817 |
22 |
112 |
| South |
640 |
17,3 |
74 |
| Islands |
267 |
7,2 |
64 |
| |
| Regions |
| Piemonte
Valle d'Aosta |
160 |
4,3 |
56 |
| Liguria |
102 |
2,8 |
99 |
| Lombardia |
870 |
23,5 |
145 |
| Trentino
Alto Adige |
59 |
1,6 |
96 |
| Veneto |
369 |
9,9 |
123 |
| Friuli |
107 |
2,9 |
138 |
| Emilia |
317 |
8,5 |
118 |
| Toscana |
340 |
9,2 |
146 |
| Marche |
188 |
5,1 |
193 |
| Umbria |
74 |
2 |
132 |
| Lazio |
215 |
5,8 |
62 |
| Abruzzi
e Molise |
104 |
2,8 |
101 |
| Campania |
213 |
5,8 |
61 |
| Puglia |
207 |
5,6 |
82 |
| Basilicata |
45 |
1,2 |
121 |
| Calabria |
71 |
1,9 |
57 |
| Sicilia |
217 |
5,8 |
70 |
| Sardegna |
50 |
1,4 |
47 |
| |
| Socio-Economic Class |
| High Class |
66 |
1,8 |
103 |
| Middle-High Class |
432 |
11,7 |
102 |
| Middle Class |
2.710 |
73,1 |
112 |
| Middle-Low Class |
452 |
12,2 |
68 |
| Low Class |
46 |
1,2 |
34 |
| |
| Profession |
| Manager / Upper Management / Entrepreneur / Freelance Professional |
218 |
5,9 |
117 |
| Employee |
541 |
14,6 |
110 |
| Shopkeepers / artisans |
352 |
9,5 |
179 |
| Agents / self-emplyed |
132 |
3,6 |
208 |
| Farmers |
27 |
0,7 |
102 |
| Teachers / Journalists |
32 |
0,9 |
35 |
| Workmen / agricultural workers |
878 |
23,7 |
162 |
| Housewives (Cat. 1) |
5 |
0,1 |
20 |
| Housewives (Cat. 2.6) |
9 |
0,2 |
12 |
| Housewives (Cat. 3-5) |
11 |
0,3 |
18 |
| Housewives (Cat. 7) |
27 |
0,7 |
17 |
| Housewives (Other Cat.) |
22 |
0,6 |
8 |
| Students |
512 |
13,8 |
141 |
| Pensioners |
632 |
17,1 |
70 |
| Others |
308 |
8,3 |
125 |
| |
| Salary (Euros) |
| Up to 400 |
9 |
0,2 |
35 |
| 400 - 650 |
47 |
1,3 |
40 |
| 651 - 900 |
119 |
3,2 |
47 |
| 901 - 1150 |
202 |
5,4 |
63 |
| 1151 - 1400 |
339 |
9,1 |
76 |
| 1401 - 1650 |
302 |
8,2 |
87 |
| 1651 - 1900 |
356 |
9,6 |
102 |
| 1901 - 2150 |
362 |
9,8 |
110 |
| 2151 - 2400 |
390 |
10,5 |
116 |
| 2401 - 2650 |
404 |
10,9 |
129 |
| 2651 - 3250 |
454 |
12,2 |
130 |
| 3251 - 3850 |
377 |
10,2 |
140 |
| 3851 - 5000 |
231 |
6,2 |
141 |
| Over 5000 |
116 |
3,1 |
141 |
| |
| New Lifestyle |
| Le
sognanti |
20 |
0,5 |
19 |
| I
ragazzi evolutivi |
112 |
3 |
85 |
| Pre
elite progettuale |
153 |
4,1 |
137 |
| Donne
doppio ruolo |
93 |
2,5 |
37 |
| Elite
femminile |
49 |
1,3 |
25 |
| Elite
maschile |
792 |
21,4 |
224 |
| I
protagonisti |
130 |
3,5 |
103 |
| Lavoratore
d'assalto |
412 |
11,1 |
283 |
| Lavoro
e svago |
760 |
20,5 |
242 |
| Le
frizzanti |
20 |
0,5 |
19 |
| Le
solide |
32 |
0,9 |
22 |
| Le
resistenti |
24 |
0,6 |
12 |
| Le
signore aperte |
33 |
0,9 |
13 |
| Il
maschio pre culturale |
548 |
14,8 |
184 |
| Il
signore equilibrato |
269 |
7,3 |
134 |
| L'anziano da osteria |
181 |
4,9 |
79 |
| Le
pacate |
21 |
0,6 |
8 |
| Le
insoddisfatte |
14 |
0,4 |
7 |
| Non
classificati |
45 |
1,2 |
80 |
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Source: Audipress Spring 2008
Based on: adults
C.I.: Concentration Index
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| La Gazzetta dello Sport |
Styles that dominate |
|
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| |
| New sinottica lifestyles |
| The pre-elite |
4 |
138 |
| The male elite |
18 |
254 |
| The protagonists |
3 |
152 |
| The fighting worker |
12 |
302 |
| The "work and recreation" men |
24 |
239 |
| The manly men |
18 |
177 |
| The relaxed gentlemen |
7 |
153 |
| |
| Self profile |
| I love anything new |
75 |
106 |
| I'm very energetic |
82 |
104 |
| I'm a little introverted |
40 |
113 |
| I succeed in many of the things I do |
71 |
105 |
| I mostly act on instinct, in an emotional rather than rational way |
45 |
106 |
| I'm good at supervising other people |
54 |
117 |
| I have confidence in myself |
88 |
104 |
| I like taking risks |
35 |
134 |
| |
| Men's clothing styles |
| 0-24 |
17 |
217 |
| Trendy |
19 |
269 |
| Functional |
16 |
191 |
| Double-breasted |
7 |
206 |
| |
| Food styles |
| Functional |
32 |
178 |
| Youthful |
19 |
129 |
| Substantial |
25 |
153 |
| |
| New driving styles |
| Youthful enthusiasm |
5 |
187 |
| Disillusion and convenience |
8 |
137 |
| DYI and saving |
12 |
179 |
| Profession and satisfaction |
9 |
176 |
| Classicism and prestige |
8 |
158 |
| Reliance and reassurance |
19 |
173 |
| Progressive and concrete |
6 |
132 |
| |
| Men's cosmetic styles |
| Dishevelled |
14 |
206 |
| Imotators |
14 |
182 |
| Narcissistic |
23 |
265 |
| |
| Personal care styles |
| Sport and fitness |
42 |
188 |
| |
| Financial styles |
| Consumers |
20 |
121 |
| Dependent VIPs |
14 |
179 |
| Autonomous VIPs |
10 |
207 |
| |
| New multimedia styles |
| Technophiles |
23 |
232 |
| Fans |
17 |
139 |
| Supporters |
20 |
242 |
| |
| Leisure time styles |
| Carefree |
6 |
136 |
| Busy |
37 |
218 |
| Pensioners |
29 |
136 |
| |
| Holiday styles |
| Globetrotters |
16 |
148 |
| Holiday village |
16 |
125 |
| Natives |
28 |
109 |
| Seaview hotel |
10 |
103 |
| |
| Holiday destination |
| Italy |
44 |
112 |
| Europe |
14 |
139 |
| Outside Europe |
5 |
118 |
| |
| Activities to improve/retain welfare |
| Yes |
41 |
106 |
| |
| In the last 3 months have you... |
| ... watched a theatrical performance (drama or opera)? |
9 |
94 |
| ... attended lectures or cultural events? |
13 |
114 |
| ... visited museums, exhibitions? |
11 |
105 |
| ... been to a bookshop? |
31 |
106 |
| ... attended a live sports event? |
35 |
230 |
| ... attended any cultural festivals? |
3 |
129 |
| ... attended any trade fairs? |
39 |
139 |
| ... attended any eno-gastronomical trade fairs/events? |
29 |
138 |
| ... attended other types of trade fairs? |
26 |
146 |
| ... been to any traditional local events? |
41 |
126 |
| ... visited any outlets? |
26 |
116 |
| ... visited zoos or botanical gardens? |
3 |
107 |
| ... attended any political events? |
7 |
148 |
| |
| Summary organizers |
| Quality of products |
46 |
106 |
| Brand awareness |
27 |
109 |
| Impulse buying |
14 |
108 |
| Appeal of novelty |
42 |
122 |
| |
| Physical activities |
| at least one |
34 |
125 |
| jogging |
21 |
181 |
| exercising at home |
9 |
104 |
| exercising in the gym |
17 |
124 |
| |
| Purchase: principles and guidelines |
| I spend all the money i earn |
9 |
127 |
| I often buy useless things |
25 |
113 |
| If I like something, I just buy it without considering the price |
33 |
130 |
| I am prepared to spend more for products that make life easier |
57 |
114 |
| When I but I mostly rely on instinct |
21 |
107 |
| I'm always keen to try the new hi-tech products |
51 |
141 |
| You can totally trust products from well known companies |
47 |
107 |
| When i see a new product, I am interested in trying it |
46 |
107 |
| When possible I but from outlets/stocks |
26 |
112 |
| |
| Holidays: principles and guidelines |
| I prefer to rely on experts such as travel agencies or tour operators when planning my holidays |
32 |
104 |
| During my travels, on holiday, I'm prepared to put up with some discomfort |
33 |
114 |
| I enjoy camping |
17 |
126 |
| I prefer holidays on the move rather than in one place |
47 |
113 |
| I like adventurous holidays |
17 |
124 |
| I think holidays mean the pleasure of meeting new people |
65 |
109 |
| On holiday I spare no expense |
25 |
131 |
| I prefer to go on holiday with a group of friends |
68 |
113 |
| I like the idea of a holiday village |
53 |
109 |
| I like changing resort and seeing new places |
79 |
108 |
| I prefer low cost/last minute holidays |
47 |
113 |
| |
| Cosmetics: principles and guidelines |
| I like others to look at me |
36 |
109 |
| I like to be tanned, in winter too |
8 |
111 |
| |
| Clothing: principles and guidelines |
| I usually wear jeans |
81 |
129 |
| I spend a lot of money on clothes |
24 |
115 |
| I dress in a young style |
65 |
121 |
| I often wear a valuable watch |
19 |
128 |
| Every season I buy some new clothes |
67 |
106 |
| I only buy fashionable clothes |
34 |
111 |
| I wear designer clothes |
48 |
122 |
| I buy my clothes only in highclass boutiques |
9 |
108 |
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| Expenses, savings and investments: principles and guidelines |
| I carefully check bank statements |
64 |
115 |
| I feel fairly knowledgeable in the financial field |
34 |
134 |
| I look for profitable ways to invest my money |
34 |
124 |
| I do all I can to earn more |
60 |
127 |
| I like spending |
48 |
110 |
| I follow the Stock Exchange prices |
9 |
163 |
| I look with interest at advertising for financial services |
10 |
154 |
| I think I'm good at managing my money |
69 |
102 |
| I prefer enjoying my money (spending it) rather than saving it |
34 |
122 |
| If I had to invest in something, I'd consider performance more than safety |
21 |
132 |
| |
| Do you own a credit card? |
| Yes |
24 |
149 |
| |
| How much do you generally spend for clothes? |
| A great deal |
1 |
121 |
| A lot |
7 |
119 |
| Quite a lot |
52 |
117 |
| |
| Attention to advertising |
| Medium High |
24 |
103 |
| High |
33 |
140 |
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% comp. |
C.I. |
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Source: Sinottica 2009-1
Based on: adults
C.I.: Concentration Index
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