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In 2009 Giro d’Italia celebrates its 100th anniversary and Skoda – the official car for the third consecutive year – is publishing a contest with a new Octavia Wagon put up as a prize, which can be admired in all the stages, branded with the historical pages of La Gazzetta dello Sport.
Skoda is amongst the companies which have made the most of the new opportunities for multimedia integrated communication provided by RCS Pubblicità.
This initiative involves a launch campaign with a press and web advertising plan on the main publications of RCS MediaGroup. The operation will consist of a series of initiatives such as a “GazzaSkoda” personalization of some newsstands in seven Italian cities reached by Octavia Wagon Giro d’Italia and the sponsorship of the book and DVD of the Centenary of the Giro.
Final appointment in Venice on May 9th, to start the 100th Giro d’Italia as a sponsor and official car, to meet the millions of Italians who will crowd the route of the bicycle race. |
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 RCS Pubblicità annunces officially the birth of its new internal brand: InProject.
The specific unit which will work under this name is dedicated to the creation and the promotion of the integrated multimedial comunication projects.
In the view of the evolution of the communication offer, the InProject’s projects will be realized by all the properties which belong to the RCS MediaGroup using multiple crossmedia actions in the field of customer service. What is more, the communication projects elaborated by the unit will be useful to generate the creativity which will enable to answer the needs of each customer, using all the possibilities of the multimedial integrated plan.
All the potentialities of the newspapers and of the magazines, both printed and available online, will be applied through special initiatives and web sites, competitions and targeted DEM. Also the television channels of the Group will be involved. In order to create an effective btl communication, numerous creative combinations will be used with all their potentialities (supplements, OreSette subscriptions, kiosk’s branding ecc.)
’In the past we used to talk with RCS Pubblicità as with a factory of projects’, comments the CEO Raimondo Zanaboni. ‘Nowadays, RCS Pubblicità InProject goes side by side with the customers, starting with the targets to finish with the measurement of the results.
That is why all the competences of the RCS Pubblicità are employed, ranging from media analysis, special initiatives to newspapers’ and magazines’ marketing units, creating a team of professionals who are able to elaborate the ideas studied ad hoc for single investors.’ The RCS Pubblicità customers who in the last months have chosen this service are numerous. The most recent ones are: Twinings, Audi, Loacker and Camomilla. The unit is going to introduce itself on the market with its brand, with more and more effective suggestions and with a luggage of consolidated experiences. |
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RCS Pubblicità is the first press advertising sales-house in Italy, its portfolio includes the leader newspapers of the Italian market and various successfull weekly and monthly magazines.
RCS Pubblicità can satisfy all the customers' communiction needs offering a multi-media portfolio that includes press, radio, sport and cultural events, as well as social committed sponsorships. |
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